You’ve got solid email subscriber list, but you’ve only won half the battle. Will your email even be opened? If opened, will its content prompt user action or deletion? In order to write an effective promotional email you need to know your target, get the timing right, establish a positive relationship, grab and maintain their attention, and keep your message simple, scannable, and polished. Follow this guide to write promotional emails that prompt user action.
Using Promotional Emails
Time it right
Customers actually don’t mind getting regular emails from businesses they have subscribed to. You just need to make sure you don’t send too many and inundate them. Sending too many can not only annoy your subscribers but they may become habituated and ignore your messages. This is another situation where dynamic segmentation can help. An email will go out to the selected group based on several attributes, actions, and frequencies they share. As time passes, people will drop out of this group as they no longer meet the specifications. Doing it this way means that people will not be receiving irrelevant emails simply because they originally met the parameters.
Know your target
Some marketers will send out a static segment promotional email aimed at a group sharing one main trait. You can put yourself at an advantage by utilizing a strategy known as dynamic segmentation. Dynamic segmentation involves greater personalization, sending out promotional emails tailored to the recipient. “Instead of basing the specification on one attribute, you create a segment based on attributes, actions, and frequency. Email recipients will be much more likely to respond to these emails that seem designed for them,” advises Jill Fenske, email marketer at EliteAssignmentHelp.
Establish a relationship
Take a personal tone in your email, introducing yourself by name and establishing yourself as a friendly, trustworthy person. Thank the reader for their time. Tell the reader what you can offer them and make sure you deliver quickly so you do not lose their trust. Show them that they can benefit from the relationship.
Get their attention
The title of your email is a good way to get the reader’s attention, by addressing a need of theirs. Make your subject short and high impact. You want to get them interested to read on, so don’t give the game away in the title. Try and create a sense of urgency so that the email is opened right away. Briefly state what you have to offer and why the reader should care.
Keep it simple and scannable
Make your point in the simplest terms possible. Write as if you were talking to a friend. Don’t use any industry jargon or market speak. Push your message, but don’t get bogged down in unnecessary details, so you can maintain the recipient’s attention. Don’t write a wall of text. Break up your message into small paragraphs with bold headings that catch the eye and keep the reader interested. Use bullet points and lists so that your message lends itself to being scanned, and not read since that is how most people will approach your message. Write your email and design its layout with mobile users in mind, as 54% of all emails are opened on mobile devices.
Write better emails with these resources
Ensure your promotional email is well written, proofread, and grammatically correct using these resources:
– Paper Fellows and OX Essays: Make sure to use these proofreading resources, suggested by the OXEssays review, so that your email looks polished. It would be a shame to write an otherwise effective email, only to have a typo or a misspelling discredit it.
– Big Assignemnts: This is an online writing community where you can find advice when writing your promotional email.
Writing a promotional email is no easy task. There are many points at which you can lose reader interest; a lot of emails are not even opened. The first step is to know your target and use dynamic segmentation to appeal to them. Getting the timing is crucial; you don’t want to send too often and get ignored due to user habituation. Once you’ve got the reader’s attention, it is key to establish a friendly and trusting relationship. Keep your message as simple and scannable as possible. Make it easy to read on desktop and mobile. Take some time to visit the resources above so that your message is well written and technically polished. Follow these basic steps and you will have no problem writing promotional emails that will prompt user action.