You’ve got a solid email subscriber list, but you’ve only won half the battle. Will your email even be opened? If opened, will it’s content prompt user action or deletion? To write an effective promotional email, you need to know your target, get the timing right, establish a positive relationship, grab and maintain their attention, and keep your message simple, scannable, and polished. Follow this guide to write promotional emails that prompt user action.
Using Promotional Emails
Time it right
Customers don’t mind getting regular emails from businesses they have subscribed to. You need to ensure you don’t send too many or inundate them. Sending too many can annoy your subscribers, and they may become habituated and ignore your messages.
This is another situation where dynamic segmentation can help. An email will go out to the selected group based on several attributes, actions, and frequencies they share. As time passes, people will drop out of this group as they no longer meet the specifications. Doing it this way means people will not receive irrelevant emails simply because they initially met the parameters.
Know your target
Some marketers will send a static segment promotional email to a group sharing one main trait. You can put yourself at an advantage by utilizing a strategy known as dynamic segmentation.
Dynamic segmentation involves greater personalization, sending out promotional emails tailored to the recipient. “Instead of basing the specification on one attribute, you create a segment based on attributes, actions, and frequency. Email recipients will be much more likely to respond to these emails that seem designed for them,” advises Jill Fenske, email marketer.
Establish a relationship
Take a personal tone in your email, introducing yourself by name and establishing yourself as a friendly, trustworthy person. Thank the reader for their time. Tell the reader what you can offer them, and ensure you deliver quickly, so you do not lose their trust. Show them that they can benefit from the relationship.
Get their attention using promotional emails
The title of your email is an excellent way to get the reader’s attention by addressing a need of theirs. Make your subject short and high-impact. You want to get them interested to read on, so don’t give the game away in the title. Try to create a sense of urgency, so the email is opened immediately. Briefly state what you have to offer and why the reader should care. As a result, one of the top ways to prompt users action is using promotional emails.
Keep it simple and scannable
Make your point in the simplest terms possible. Write as if you were talking to a friend. Don’t use any industry jargon or market speak. Push your message, but don’t get bogged down in unnecessary details, so you can maintain the recipient’s attention. Don’t write a wall of text. Break up your message into small paragraphs with bold headings that catch the eye and keep the reader interested.
Use bullet points and lists so that your message lends itself to being under a scan and not read since that is how most people will approach your message. Please write your email and design its layout with mobile users in mind, as 54% of all emails are opened on mobile devices.
Use the 1-2-3 strategy users to action using promotional emails
If you don’t know how to convey your message best, use the 1-2-3 method. In this method, you define the first 3. These 3 can be steps you want the recipient to take or benefits the recipient will receive. Representing the first 3 not only simplifies messaging, but it also removes all uncertainty. LinkedIn uses a 1-2-3 approach to market the benefits of Job Seeker Premium to its users.
Write better emails with these resources
Ensure your promotional email is well-written, proofread, and grammatically correct using these resources on how write promotional emails:
- Firstly, these helpful writing guides will help you craft a convincing email.
- Secondly, make sure to use these proofreading resources suggested by the review so your email looks polished. It would be a shame to write an otherwise effective email only to have a typo or a misspelling discredit it.
- Finally, this is an online writing community where you can find advice when writing your promotional email.
Conclusion of Prompt Users to Action Using Promotional Emails
Writing a promotional email is no easy task. You can lose reader interest; many emails are not even open. The first step is to know your target and use dynamic segmentation to appeal to them. Getting the timing is crucial; you don’t want to send too often and get out due to user habituation.
Once you’ve got the reader’s attention, it is vital to establish a friendly and trusting relationship. Keep your message as simple and scannable as possible. Make it easy to read on desktop and mobile. Take some time to visit the resources above, so your statement is well-written and technically polished. Finally, follow these basic steps, and you will have no problem writing promotional emails that prompt user action. I hope this guide on how write promotional emails helps.
