Since the launch of the WordPress in 2003, the platform has been most used and has become the most favorite option to the website owners. Accordingly, the number of options for the site’s themes has been drastically growing. Whether you already have a website or you are just on the verge of making one, the crucial thing you need to pay attention to is to make the theme adjustable to different devices. Why you ask? The following pointers will clear that up.
Crucial for your Site
Increased Mobile Usage
Considering how much time people spend on their mobile phones, it was bound that we need to put some effort into making the websites mobile-friendly.
Responsive themes are built in a way to adapt to the screen size they’re displayed on. They respond well to different screen sizes and orientations so that they can preserve the readability and the intended look.
The new smartphones are practically ready to completely replace computers in everyday usage and that is why a responsive theme should be one of your priorities.
SEO Favors Responsive Design
Google is starting to encourage site owners and designers to optimize for mobile phones by applying mobile-friendly labels to responsive sites in search results. It is trying to convey a message of how important is a responsive website in this subtle way.
Responsive websites have only one URL and the same HTML, thus making it easier and more efficient for Google to search, index, and organize content. This is the reason why SEO professionals advocate for responsive themes.
Better User Experience
Do you want to increase your conversion rate? Well, this is one of the ways to do it.
Your users should be the focus of your attention. By knowing what they want and how to bring your idea closer to them you will come one step closer to your goal.
There is no user that will tell you that they don’t care about a responsive website theme. They all want functionality and aesthetically pleasing layout, and you need to deliver.
Besides using a responsive theme you should also make sure that the content you offer to your users has the same quality as your design and you can use sites such as Rated by Students to help you with that.
Before the responsive themes, the web designers had to struggle with keeping up both the website and the mobile site. That only cost them time and money as well as their patience.
On the other hand, if they decided to go for just one of the two options they were risking to lose users that they would get from the other version.
Responsive themes solved all of those problems. By using responsive techniques, webmasters need to create just one website and it is applicable to all devices and users.
Providing a valuable content is significant but the manner in which you provide it is influential as well.
In this superficial world, there are users which will simply click on the X on the screen just because they don’t like the look of it. The statistics show that some people’s attention span is determined by how much do they enjoy the design of what they are looking at.
If you publish relevant and quality content on your website, you shouldn’t lose users on the functionality.
The user can’t be satisfied if the theme doesn’t adapt to the different devices they use. Therefore, the responsiveness and attractive design must go hand in hand.
Some Final Thoughts
Considering all the advantages that a responsive theme brings, you can’t undermine its relevance. All of you who want to stay ahead of your competition and offer great user experience across different platforms need to apply this change to your website, this is crucial.
In a world of technology, a site that is responding to all devices will make a big difference in your online business. This is why you need to acknowledge the importance that a responsive theme has to your target audience.
Daniela McVicker graduated from Durham University and has an MA in Psychological Science. She is a writer and editor for Top Writers Review. Her fields of expertise are creative writing, fiction writing, academic research, and marketing. She recognized that the responsive web design is the backbone of online marketing and by suggesting to some developments to her team at Top Writers Review, they managed to increase the popularity of their website.