The world of eCommerce has already achieved fantastic success, and with the introduction of many impressive and fresh additions, this online business is moving towards an even brighter future. But these technological advancements have another vital result – more demanding customers, so the UX eCommerce design trends are changing too. Check now the best practices and top eCommerce immersive UX design trends.
UX eCommerce Design Trends
User experience has always been an essential part of every online business. But the rise of intuitive website design and sophisticated technologies has made it matter like never before. Your conversions are closely interwoven with the quality of your plan. So we don’t even need to mention that you should approach it with SEO in mind.
It is not just about implementing all the various innovations – your users are looking for more excellent utility and exceptionality. Even if you choose to run your eCommerce business on highly automated WordPress, picking the right theme cannot be done on autopilot.
The whole point is to tailor your design to the needs of your users. This requires constant change in this field, and trends come and go. But some of the UX ones have grown so strong that they’ll soon wholly take over the eCommerce design world. In other words, it has become possible to see the future, where the crystal ball has been replaced with some educated guesses about it.
The Shape of Content
As GWM SEO experts constantly point out, the most incredible power lies in quality content, but many underestimate its visual side. If you want your content to engage users, it needs to be visually appealing and easily digestible. Since quality content is such a powerful tool, offering a content-focused UX eCommerce design is a way to go with UX eCommerce best practices.
And for that, the emphasis must also reach beyond the quality and embrace the visual elements. This doesn’t mean you need to boost them with bold and flashy colors – quite the opposite. It would help if you made sure that users’ experience of the content is not hindered by removing all potential distractions.
We know that many designers are tempted to catch the eye with solid and complex visuals, but the future requires an approach where the content will shape your design choices and not vice versa. That’s why functional minimalism is undoubtedly a trend that will last. It is all about the distinct visual hierarchy that enables proper content comprehension and whitespace that gives your content more room to breathe.
So if you want to improve your UX, you must strive for more straightforward navigation, limited color schemes, and flat design. Only after removing all irrelevant elements and providing neatly displayed content, you’ll be able to keep the reader focused on the immersive UX eCommerce best practices & design trends.
Humanization
Although we interact with digital products, we want that interaction to be entirely human. This means we are all striving for a screenless user experience. So it’s no wonder that voice user interfaces (VUIs) are slowly taking over. This tremendously fast-growing trend aims to replace outdated graphical user interfaces (GUIs) fully.
But for now, they need to continue working shoulder-to-shoulder. Besides the apparent obstacle of voice commands in a crowded place, there is still a lot of space for improvement, which begins with a much deeper understanding of conversational patterns.
It is not just about topics but about how people talk about them. Nevertheless, the fact that VUIs are already present in a range of technologies (Siri, OK Google, Cortana) clearly shows that, as in the beginning, there was a word, and it will probably also be there in the end.
Until that happens there are other ways to humanize digital experiences on-screen by relating to user emotions. The most important part of the experience is how the user interacts with the product, so designers need to focus on satisfying fundamental human needs, such as security, trust, and transparency.
Don’t forget that an essential part of humanization is the ability to produce delight in your users, and animated microinteractions are the best way to achieve this. The simple task of including a checkmark animation on your checkout. So, make your users feel they’ve efficiently completed the purchase. Humanization is more than a trend. The future requires more specialists, such as UX researchers and psychologists, to jump on board. So, top immersive UX eCommerce best practices & design trends
The Other Side of Reality: UX eCommerce
The fact that it’s engaging, exciting, and bold. Clearly shows that augmented reality (AR) will undoubtedly transform the UX eCommerce design. Two-thirds of shoppers think AR would help them make a better buying decision. This trend that presents a whole new dimension of user experience was the eCommerce in the past. But the game is about to change very soon. The existence of AR selfie filters on Facebook, Instagram, and Snapchat is unquestionable proof.
Although it sounds a bit contradictory, this is also a part of humanization with an effort by Mark Zuckerberg to get rid of all screens with lenses that will create the ultimate AR experience. This incorporation of VR in everyday life will make eCommerce interactions seamless, no matter how many channels are in.
This may sound like a science fiction story at the moment, but when tech giants like Facebook. Microsoft, Apple, and Google are behind it. The possibility is more than probable.
Until this science fiction turns into pure science, mobile AR will fill the gap with mobile technology. That has better cameras, higher-quality displays, and faster processors. Although many apps are for pure entertainment. So, a bunch of AR applications extremely useful for the eCommerce world are on the way. Like ones that will make the translation process between languages and cultures much more accessible.
The Internet space is with ‛promising’ UX eCommerce trends. But, as we’re at the beginning, most of them are not here to stay. Quality content will still have the largest share of power, which will need to shape your design choices. The laziness to step inside the store will never die, nor will the need for human interaction. And finally, we’re just one step from the other side of reality.
