The world of eCommerce has already achieved an amazing success, and with the introduction of many impressive and fresh additions, this online business is moving towards an even brighter future. But these technology advancements have another important result – more demanding customers, so the UX eCommerce design trends is changing to.
UX eCommerce Design Trends
User experience has always been the most important part of every online business, but the rise of intuitive website design and sophisticated technologies has made it matter like never before. Your conversions are closely interwoven with the quality of your design, and we don’t even need to mention that you should approach it with SEO in mind. It is not just about implementing all the various innovations – your users are looking for greater utility and exceptionality. Even if you choose to run your eCommerce business on highly automated WordPress, picking the right theme is not something that can be done on autopilot.
The whole point is to tailor your design to the needs of your users. This requires a constant change in this field and trends come and go, but some of the UX ones have grown so strong that they’ll soon completely take over the eCommerce design world. In other words, it has become possible to see the future, where the crystal ball has been replaced with some educated guesses about it.
The Shape of Content
As GWM SEO experts constantly point out, the greatest power lies quality content, but many people still underestimate its visual side. If you want your content to engage users, it needs to be visually appealing and easily digestible. Since quality content is such a powerful tool, offering a content-focused UX eCommerce design is definitely a way to go. And for that, the emphasis must reach beyond the quality and embrace the visual elements, too. This doesn’t mean you need to boost them with bold and flashy colors – quite the opposite. You need to make sure that users’ experience of the content is not hindered by removing all potential distractions.
We know that many designers are tempted to catch the eye by strong and complex visuals, but the future requires the approach where the content will shape your design choices and not vice versa. That’s why functional minimalism is certainly a trend that is going to last. It is all about the distinct visual hierarchy that enables proper content comprehension and whitespace that gives your content more room to breathe. So if you want to improve your UX you need to strive for simpler navigation, limited color schemes, and flat design. Only after removing all irrelevant elements and providing neatly displayed content you’ll be able to keep the reader focused.
Although we interact with digital products, we want that interaction to be quite human. This means we are all striving to screenless user experience, so it’s no wonder that voice user interfaces (VUIs) are slowly taking over. This tremendously fast-growing trend is aiming to fully replace the pretty outdated graphical user interfaces (GUIs), but for now, they need to continue working shoulder to shoulder. Besides the obvious obstacle of voice commands in a crowded place, there is still a lot of space for improvement, that begins with a much deeper understanding of conversational patterns – it is not just about topics, but about the way people talk about them. Nevertheless, the fact that VUIs are already present in a range of technologies (Siri, OK Google, Cortana) clearly shows that as in the beginning there was a word, it will probably also be there in the end.
Until that happens there are other ways to humanize digital experiences on screen by relating to user emotions. The most important part of the experience is how the user feels during an interaction with the product, so designers need to focus on the satisfaction of fundamental human needs, such as security, trust, and transparency. Don’t forget that also an important part of humanization is an ability to produce delight in your users, and animated microinteractions are the best way to achieve this. The simple task of including a checkmark animation on your checkout will make your users feel they’ve easily completed the purchase. Humanization is more than a trend – it is the future that requires more specialists such as UX researches and psychologists to jump on board.
The Other Side of Reality
The fact that it’s engaging, exciting, and bold, clearly shows that augmented reality (AR) will certainly transform the UX eCommerce design. This trend that presents the whole new dimension of user experience was restricted to eCommerce in the past, but the game is about to change very soon. The existence of AR selfie filters on Facebook, Instagram, and Snapchat are unquestionable proof.
Although it sounds a bit contradictory, this is also a part of humanization with an effort of Mark Zuckerberg to get rid of all screens with lenses that will create the ultimate AR experience. This incorporation of VR in everyday life will make eCommerce interactions seamless, no matter how many channels are involved. This may sound like a science fiction story at the moment, but when tech giants like Facebook, Microsoft, Apple, and Google are behind it, the possibility is more than probable.
Until this science fiction turns into pure science, the mobile AR will be there to fill the gap with mobile technology that has better cameras, higher quality displays, and faster processors. Although many apps are for pure entertainment, a bunch of AR applications extremely useful for eCommerce world is on the way, like ones that will make the translation process between languages and cultures much easier.
The Internet space is crowded with ‛promising’ UX eCommerce trends, but, as we’ve already said at the beginning, most of them are not here to stay. Quality content will still have the largest share of power, meaning that it will need to shape your design choices. The laziness to step inside the store will never die, but nor will the need for human interaction. And finally, we’re just one step from the other side of reality.