Vanity Phone Number for Your Website Business

Learn how to get, use, & benefits of a vanity phone number for a business website. key to memorable branding and improved customer engagement

By Claudio Pires
Updated on October 5, 2023
Vanity Phone Number for Your Website Business

Vanity phone numbers are easy for customers to remember, making them better for brands to promote. Examples of toll-free vanity phone numbers are 1-800-CONTACTS and 1-800-FLOWERS. There’s little guesswork for the customer because the wording relates so closely to the brand or product. In this article, you’ll learn how to get, use, and the benefits of a vanity phone number for your website business as a key to memorable branding and improved customer engagement

Also, these 800 numbers have websites with the same name: 1800contacts.com and 1800flowers.com. The vanity phone number has also served as an easy-to-recall URL for these businesses. There are also vanity phone numbers that may not spell anything but that are catchy because of the sequence of numbers. For example, 1-800-123-4567 or 1-800-222-3333.

What is a Vanity Phone Number?

A vanity phone number is a customizable phone number where the digits are chosen to spell out a specific word, brand name, or acronym using the phone’s alphanumeric keypad. Examples include 1-800-FLOWERS or 1-800-PET-MEDS. Such numbers aren’t just limited to 800 prefixes; they can be set up with any toll-free prefix like 888, 877, 866, etc.

Why Your Website Business Needs a Vanity Phone Number

  1. Memorability: Imagine navigating a business website and deciding to contact them for a query. A random string of numbers is easy to forget. In contrast, a vanity phone number related to the business’s services or name sticks in the mind. This increased recall value can directly impact customer engagement and conversion rates.
  2. Professional Image: A customized phone number can lend an aura of professionalism to your business, demonstrating foresight and attention to detail and showing customers you value their user experience.
  3. Effective Marketing Tool: Use your vanity phone number in all marketing materials, both online and offline. It serves as a catchy call to action and can enhance your brand’s visibility.
  4. SEO Benefits: While the primary purpose of a vanity phone number is offline recall, mentioning it consistently across your website and online listings can help in local SEO. Consistent NAP (Name, Address, Phone Number) information boosts local search rankings.

Vanity Phone Number for Your Website Business

Have you ever wondered how certain companies buy a vanity phone number for their business website? Vanity phone numbers are business phone numbers that are memorable and easy to promote.

For example, 1500-FLOWER is a vanity toll-free phone number for a flower delivery service. The sequencing or spelling of vanity numbers makes it easier to promote in creative ways. Vanity phone numbers are also highly effective in building your brand image.

Professional Look

If you are a new business or are trying to build your credibility, a toll-free vanity number can be any easy way to convey to customers and prospects that you’re serious about your business.

Although many people have nationwide calling included with their mobile or landline phone plan, a toll-free number still communicates that you care for your customers and plan to be in business for more than a few months.

Plus, toll-free numbers are affordable and can be integrated with most VoIP providers, which means you have technological flexibility over a local number. But remember, some people will look for a local number, so be sure to include that in your contact information, too.

Vanity Phone Number Is Memorable

I have no idea what my father’s cell phone number is, but do you know what I can rattle off at any second? The phone number for marketing software provider HubSpot (1 888 HUB SPOT, in case you’re interested).

It can’t really get easier than that, the entire phone number is the company name. Of course, if you don’t have a seven-letter name, you might have to be a little more creative when choosing your vanity telephone number.

Fortunately, you can look up a vanity number here. No matter what you choose, a vanity number is easier to remember than a bunch of digits. Therefore, it is important to get a vanity phone number as soon as you start advertising your business. Because it’s easier to remember one or two things than 7.

Marketing Tools

Many businesses print their company name and phone number on vehicles they own. I just recently make a call to a plumber. Because I remember the vanity number of the side of his truck. However, I didn’t call the waste collection company with a regular number printed. Why not? The name and number just didn’t stick in my head.

So, I was so busy looking at those numbers that I completely missed the company name. When you can incorporate a key element about your business into a telephone number – like your name or what you do – your phone number becomes a marketing tool, reinforcing your brand.

How to Choose the Right Vanity Phone Number

  • Relevance: Ensure that the chosen word or acronym is directly related to your business. For instance, a bakery could opt for 1-800-BAKE-NOW.
  • Simplicity: Avoid complicating the phone number with difficult spellings. The easier it is to recall and dial, the better.
  • Availability: Ensure the number you want is available. Many providers offer a search function to check this.

Implementation Tips

  • Consistency is Key: Ensure you use your vanity number consistently across all platforms, including your website, business cards, online directories, and social media.
  • Promote Actively: Include your vanity number in your marketing campaigns to reap maximum benefits.
  • Track and Analyze: Like any other marketing tool, monitor how effective your vanity phone number is in driving customer engagement and adapt your strategy as needed.

Best Vanity Phone Number providers

  1. RingBoost: One of the most popular providers in the US, RingBoost has an extensive collection of vanity numbers. They cater to various industries and offer both local and toll-free numbers.
  2. Phone.com: Apart from offering traditional business phone services. Phone.com provides an array of vanity numbers to search and register directly from their platform.
  3. FreedomVoice: Known for its cloud-based phone systems, FreedomVoice also offers a wide range of vanity numbers. Their platform makes searching for and setting up a new number easy.
  4. NumberBarn: They brand themselves as the “Farm” for all numbers, including vanity numbers. NumberBarn provides an extensive list you can choose from based on your preferences.
  5. Grasshopper: Primarily a business phone system provider. Grasshopper includes an option for vanity numbers, which businesses can integrate seamlessly into their existing systems.
  6. eVoice: This platform offers both standard and vanity toll-free numbers. eVoice also provides additional telecommunication services that can complement your business.
  7. CallSource: While they offer a broader range of services. Including call tracking and analytics, CallSource has a dedicated section for vanity numbers.
  8. 800.com: As the name suggests, this platform specializes in 800 numbers, including a vast array of vanity options.
  9. UniTel Voice: Offering both toll-free and local vanity numbers, UniTel Voice provides a range of options that can suit different business needs.
  10. 800response: Another specialized provider, 800response, has been in the vanity number game for a while, offering both tracking and analytics for the numbers.

Conclusion

Incorporating a vanity phone number for your website business is a smart branding move. It offers a unique blend of traditional and modern marketing, providing a memorable touchpoint for customers both old and new. As businesses continually evolve in the digital landscape, the finer details like these can set your brand apart and provide that much-needed competitive edge.

Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.