In the present era, videos are everywhere. Why? Because they look great on all platforms. Videos include text, images, music, and backlinks that make them more engaging and memorable. All platforms like websites, social media, and television use video marketing to communicate clear, direct, and entertaining messages effectively. No other medium other than videos contains such properties, that’s why videos are king among all content types.
Coming to the title…there is nothing wrong in saying – “Video Marketing is The New Black.” The ‘Black’ color denotes strength, power, elegance, authority, and sophistication. And the term “The New Black” used for video marketing in this post represents video marketing as a strong, powerful, worthwhile investment for your business growth.
Why Video Marketing?
Video marketing is the most effective way of conveying a large amount of business information in a shorter time span. This is your portal to reach out to key consumers successfully. Most people do not prefer to read lengthy texts but they are more likely to stop for watching an awesome video. The stats show, 63% of brands have started using video marketing and 82% of them found video marketing an essential part of their marketing strategy.
In this fast-paced world, video marketing is one of the hottest trends in online marketing. As many big brands have adopted this trend, video marketing is considered as a rising star. The reason behind this hot marketing trend is the videos’ potential to reach millions of people worldwide.
The video is the preferred way of communication for customers with videos accounting for 78% of the online audience. This number continues to grow, with Cisco predicting that videos can account for 80% of all internet traffic by 2021.
If you’re not convinced with video content importance, continue reading. Here are a few reasons that show why you need to embed videos in your marketing strategy:
Easy to Process
The human brain can process a video 60,000 times faster than text. The human mind is hardwired to ignore demanding cognitive strain, that’s why your mind always opts for data that is easier to process. In this overloaded content world, videos are considered as a breath of fresh air and easier on brains. This is the reason people love to view 2-minutes clip instead of spending half an hour to read the same data in text form.
Faster to Produce
There is a misconception that video creation is a challenging, expensive, and time-consuming process but this is not true. It is simpler to build short video content than writing the same information in text form. There are many online video making tools available online that make it easy and quick to produce videos. Simply pick a tool and use it to create stunning business videos in no time.
For example, Renderforest is a great video-maker tool used by people to produce creative videos, without wasting your essential time. All you need is a creative idea. Choose a template directly from Renderforest and embed your idea into that theme to come up with an amazing business video.
The Trust Factor
Videos serve the best when it comes to inspiring and educating people or building your brand awareness. A number of people make their purchase decisions depending on product reviews or blog updates. The research has proven that 96% of customers find videos really helpful when they make buy decisions online. Furthermore, 58% of them consider brands that create videos to be more trustworthy. Hence, maintaining a lively Video Help Forum makes it simpler for consumers to trust the brand and make final purchase decisions.
According to the TechCrunch reports, the video viewership on Facebook has doubled from 4 billion views per day to 8 billion in just 7 months. This means lots of advertising dollars. Facebook is introducing new features constantly to enhance viewers’ experience and to expand business growth. So this is the high time to integrate Facebook in your business video marketing strategy for a good reason.
Boost Your Brand SEO
Search engines including Yahoo, Google, Bing always support rich media, i.e. videos. It’s no wonder the videos you upload on different online channels can get higher ranking as compared to text information. Another factor that plays an important role in their success is – YouTube. The search engine Google owns YouTube and pushes videos often. That’s why the recent search features videos as a vital part of online marketing for better SEO.
Videos are Viral Option
Compared to other content forms, people are much more likely to view, like, and share videos. As per a survey conducted by MyCustomers, users are 27.4 times more likely to click-through an online video ad than a standard banner. This shows that video content is the preference of most people across the globe. It makes video marketing an excellent tool for brands, companies, and marketers to share their product stories in a more pleasant way to attract and engage more and more target audience. Introduce videos to your business marketing strategy now and start sharing your brand’s mission and vision to your audience for maximum outreach.
Videos: The Future of Marketing
The concept of video marketing has changed now. Gone are the days when viewers have to wait to get free, relax, and download the video to watch it. The data shows now over 9 out of 10 clients are viewing videos on their phones, laptops, and tablets, with almost 40% of 18 to 24 years old viewing videos more than 10 times per week. Video marketing not only helps you in holding viewers’ attention and improving views on your video. It also plays an ideal role in spreading your brand messages in a memorable way to make a greater influence on your visitors.
Video marketing is the future – its the core and crux of the latest marketing strategy. Therefore, it is crucial to speedily incorporate videos in your brand marketing efforts to be in the competition.