SEO is ever-evolving. After all, it’s part of the dynamic field of digital marketing. And one of these changes in today’s time is that websites are becoming more visual. When users browse through sites, they engage and absorb information better by seeing infographics, photos, videos, and other visuals. If you’re going to make any changes with your SEO strategies for this year, you might want to focus on the visual concepts. That way, you’re making your site more attractive to your audience.
Here, you’ll get to know fresh and new visual concepts to go along with your SEO strategy. After reading this, you’ll be set to incorporate these concepts into your website to improve your SEO. Let’s start.
Visual Concepts and SEO Strategy
Responsive Website Design
Enabling your site to be mobile-friendly is an important consideration in SEO. This stems from the fact that there are numerous Internet users today who are browsing through their mobile phones. The problem starts to arise when the format and design aren’t mobile-friendly. And, the visuals cease to be responsive, too.
For instance, when an Internet user browses from their cell phone, the video you posted no longer loads well, or a webpage size and orientation hinders readability. This is because you failed to enable it to be mobile-friendly. Hence, as you design your website, you have to factor in mobile users as well. These factors include the size and format of the visuals, as well as your webpage layouts.
To learn more about responsive design and other SEO considerations, get in touch with an SEO Consultant. This is one of the experts who can give you the best advice on how to improve your SEO strategy.
Visually Engaging Stories On Social Media
People love to consume stories with visuals. They want to be inspired and motivated. If you’ve got a great story to tell concerning a particular topic, then why not incorporate a video or some images in your blog post? When you’re posting visual content to tell a story or deliver information, chances are, you’re going to keep your viewers engaged. They will be interested to learn more and stay on your website. When you give Internet users what they’re looking for, they’ll keep coming back to your site for more. And they’ll also begin to start trusting you as an authority site.
Engaging, Share-Worthy Visual Concepts For SEO
In the World Wide Web, “sharing” is one of the most popular activities to do. In other words, Internet users share posts on various social media sites, especially content that is worthy of being spread.
Remember that social media is revolutionizing the marketing strategies of brands all over the world. And part and parcel of these marketing strategies is the goal to increase one’s SEO rankings. When you have content that’s worthy of being consumed and shared, you’re driving more traffic to your site.
For instance, these might be videos or images that convey a powerful message. Take for example National Geographic. The website’s pictures on global warming are so heart-wrenching that people across the globe continually share their content across all social media sites. Imagery can go a long way.
People are constantly searching the Internet for answers—from questions about what they want to know where they want to go. Hence, your visual concept content should be informative for SEO.
For instance, if you want to explain where your shop or office is located, you can create an attractive and creative location map. If there are any common questions that you want to answer, you can create a FAQ sheet. That way, you’re able to better capture the attention of your site’s visitors. You don’t bore them out simply with words. Perhaps you’d also like to post video tutorials as to how the products that you’re selling are used. These types of visuals are very popular today.
Want to post about steps? Do you have detailed and technical information that you’d like to share? One of the best ways for you to go about this is to create and post infographics. This will simplify what would have otherwise been complicated and technical terms. Without your infographics, you might be losing a possible audience. Why? Because they don’t understand what you’re talking about, and infographics can make information more digestible. Infographics are becoming very popular, especially if your site is about technical, fact-heavy topics like digital marketing, engineering, health, and science.
Conclusion OF Visual Concepts and SEO
SEO strategies for this year, and even for the coming years should go even way beyond just written content. Gone are the days when SEO is all about mere keywords. Visual content plays a crucial role in your SEO strategy. If you want to keep your readers engaged, you have to be very particular about the quality of your visual content. Else, you’ll have them switching to another site or blog. These tips can help you get a good start. And hopefully, soon enough, you’ll start seeing positive results as you incorporate these visual concepts to your business efforts.