The use of voice AI devices is becoming a trend over the past few years. While still in its infancy and not too big, voice search marketing is trending to be an essential part of a comprehensive marketing strategy for many major brands. Many marketers expect the use of voice devices to grow by leaps and bounds in the years to come. But voice marketing is more than the future.
Present Voice Marketing Strategy
It’s also the present. With the popularity of voice devices in the home, at work, and in the car, chances are your audience already uses voice. This means that the time to develop a voice marketing strategy is now. Here’s how you can take the first steps towards creating a plan for engaging your audience using voice.
Why Do You Need A Voice Marketing Strategy?
You need a voice marketing strategy because chances are, your audience is using voice on a somewhat regular basis in their lives. As of January 2018, 16 percent of Americans or around 39 million people have a smart speaker in their homes. In addition, if they aren’t already, they’ll likely start sometime in the future.
According to ComScore, about 50 percent of all searches will be through voice by 2024. The number of smart speakers can grow radically. Canalys expects 300 million smart speakers will be in use by 2024, up from under 50 million at the end of 2017.
How To Implement It?
Google has a fantastic guide for voice integration. Voice search marketing is trending to be an important part of a comprehensive strategy for many major brands, See reasons why you need one.
Answer Questions
What kinds of questions are people asking that you can answer? Many voice queries are questions that consumers want to be answered quickly and efficiently without having to scroll through a website to find the content. Before providing those answers with your voice marketing strategy, you must anticipate what people will be asking.
For example, consumers might search for information on removing a stain from a pair of jeans. If you own a clothing store, this query is relevant to you, and you can put content on your website.
Of course, whether or not you’re the site a search engine finds will depend on the rest of your SEO strategy. You’ll need relevant, authoritative content for search engines to consider you an expert and improve your ranking, but you have no chance to rank if you don’t answer the questions your target audience asks.
Voice Marketing Strategy: Write Conversational Web Content
Another strategy to attract voice-activated visitors is writing large amounts of website content conversationally. Blog posts are excellent because you can speak directly to the consumer. In a way that is similar to speech.
The closer you can get to mimicking actual speech on your website. The easier you’ll find it, the easier it is to reach people speaking on their voice-activated devices. Google reports that 70% of requests through its Assistant service come naturally. As a result, it has a great voice marketing strategy.
Conversational language rather than through keywords like a typed query. Tapping into this trend makes it easier for search engines to find your website when conducting a voice search.
There is a simple reason: People speak differently than they type. Rather than using keyword phrases like “remove stain from jeans. They might say, “How do I remove a stain from my jeans?” instead. On average, humans can speak 150 words per minute. However, only type 40 words per minute, so you can expect more words in their queries.
How to Implement a Voice Marketing Strategy
- Understand Your Audience: Tailor your strategy by understanding how your target audience uses voice search and what they are searching for.
- Optimize for Conversational Keywords: Focus on long-tail keywords and phrases that match the conversational tone of voice searches.
- Create Engaging, Voice-Friendly Content: Develop content that answers questions directly, providing clear and concise information that voice assistants can easily relay.
- Enhance Local SEO: Ensure your business is listed accurately on online directories and optimize your content for local search queries.
- Monitor and Adapt: Voice search technology and user behaviors are constantly evolving. Continuously monitor your performance and adapt your strategy accordingly.
Wrapping Up: The Imperative for Voice Search Marketing
In conclusion, integrating a Voice Marketing Strategy into your digital marketing efforts is no longer a futuristic concept but a current necessity. It’s about meeting your audience in the moment, with the right message, through the most convenient and natural medium available—voice.
As we navigate this voice-activated world, the opportunity to innovate and connect with customers on a more intimate level through voice will only grow. By embracing voice marketing today, businesses not only future-proof their brand but also open up new dimensions of customer engagement and loyalty. Remember, in the evolving digital ecosystem, being heard is good, but being listened to is gold.
