The use of voice AI devices is becoming a trend over the past few years. While still in its infancy and not too big, so, voice marketing is trending to be an important part of a comprehensive marketing strategy for many major brands. Many marketers expect voice devices use to grow by leaps and bounds in the years to come. But voice marketing is more than the future.
Present Voice Marketing Strategy
It’s also the present. With the existing popularity of voice devices in the home, at work, and in the car, chances are your audience is already using voice. This means that the time to develop a voice marketing strategy is now. Here’s how you can take the first steps towards developing a strategy for engaging your audience using voice.
Why Do You Need A Voice Marketing Strategy?
You need a voice marketing strategy because chances are your audience is using voice on a somewhat regular basis in their lives. As of January 2018, 16 percent of Americans or around 39 million people have a smart speaker in their homes. In addition, if they aren’t already, they’ll likely start sometime in the future.
About 50 percent of all searches will be through voice by 2020, according to ComScore. The number of smart speakers can grow radically. Canalys expects there will be 225 million smart speakers in use by 2020, up from under 50 million at the end of 2017.
How To Implement It?
Google has an amazing guide for voice integration.
What kinds of questions are people asking that you can answer? Many voice queries are questions that consumers want to be answered quickly and efficiently without having to scroll through a website to find the content. Before you can provide those answers with your voice marketing strategy, you must anticipate what people will be asking.
For example, consumers might commonly search for information on how to remove a stain from a pair of jeans. If you own a clothing store, this query is relevant to you and content you can put on your website.
Of course, whether or not you’re the site a search engine finds will depend on the rest of your SEO strategy. You’ll need relevant, authoritative content for search engines to consider you an expert and improve your ranking, but you have no chance to rank if you don’t answer the questions being asked by your target audience.
Voice Marketing Strategy: Write Conversational Web Content
Another strategy to attract voice-activated visitors is writing large amounts of website content in a conversational manner. Blog posts are an excellent medium for this because you can speak directly to the consumer. In a way that is similar to speech.
The closer you can get to mimicking real speech on your website. The easier you’ll find it to reach people who are speaking into their voice-activated devices. Google reports that 70% of requests through its Assistant service come in natural. As a result, a great voice marketing strategy.
Conversational language, rather than through keywords like a typed query. Tapping into this trend makes it easier for search engines to find your website when conducting a voice search.
There is a simple reason for this: People speak differently than they type. Rather than using keyword phrases like “remove stain from jeans. They might say “how do I remove a stain from my jeans?” instead. On average, humans can speak 150 words per minute. However, only type 40 words per minute, so you can expect more words in their queries.