For many businesses, a significant amount of their revenue comes from their return clients and customers. According to one of the many studies conducted on the matter, approximately 40% of a business’s revenue comes from about 8% of its repeat customers. This number makes these clients very valuable. In order to continue to nurture this client base and increase your customer’s satisfaction, it is important that you always make your clients feel valued and important to your company.
How to Make Your Clients Feel Valued?
Below are a few ways that you can apply to retain more of your clients and show them that they are important. As a result, make your clients feel valued
Regardless of the industry, you are in, involving your customers or your general audience in your business plans will make them feel valued. It will give them the impression that your business strategy is focused on their feedback and direct opinions. For any customer, being heard is their top priority, especially when it is a complaint or a request. Providing different platforms and channels for clients to communicate and send their feedback, complaints, and suggestions will ensure that they know they are important.
There are many ways to engage and involve your customers. Whether it is through regular business newsletter updates, asking for feedback on upcoming product launches, involving them in beta tests for new games, or sharing an audio track with your audience, all these examples will show them that you care. Even if you just want their opinion, you can use their feedback to your advantage. You can do this by utilizing social media platforms. If you work in the music industry, Amber Curtis from AMW Group recommends using social media to promote your music, as it allows you to communicate directly with your audience.
But even if you work in any other field, by asking your clients on social media for their opinion on your product, you allow them to have a say, making them feel that they can make a difference in the final product you produce. If and when you make changes as a result of their feedback, make sure to inform them. For clients and customers to feel valued, they need to know that when they take the time to call or send in feedback, they will be heard and listened to.
Having to call over and over about the same issue or not being able to reach a business’s customer service in a timely fashion can be quite frustrating. With a large number of digital platforms, channels, and online tools available today, there is no excuse for businesses not to respond immediately to their clients and customers. Any business, small or large, needs to have a customer service support system implemented to cater to its audience. You can hire customer advisors who respond during business hours, providing clients with a response to their queries or an estimated timeline for a resolution to their problems. Additionally, you can invest in an automated service that immediately responds to clients by acknowledging their submission and letting them know that someone will get back to them soon.
This also applies to your business’ social media accounts. More and more clients are reaching out to businesses online to share their concerns and complaints. Request further information, or simply provide feedback. Ensuring that they get a response on whatever channel they initiated communication on is essential.
Give Personal Attention to Make Your Clients Feel Valued
Giving custom and personal attention to your clients. So it establishes a rapport and a familiarity between you and your clients and audience. This applies anytime they send in feedback or a complaint. Try to communicate with you when they ask for detailed feedback regarding their specific request or issue. It will make them feel heard. On a marketing front, regularly sharing your updates and sending out announcements of new stores. Services or products to your loyal customers will always make them feel that you care about them individually. As a result, make your clients feel valued
That being said, don’t bombard them with numerous calls and e-mails that they end up feeling overwhelmed or annoyed. When clients start to feel suffering spam. They might either unsubscribe to your emails or simply move them to the trash folder without even reading them. A balance is needed to provide the information you want without being pushy. Giving attention means using personalized names, emailing shout-outs on registered birthdays or anniversaries. Sending email celebrations for national holidays, or providing discounts and special offers to loyal and return clients.
Show Them Gratitude
While this seems like a very simple act, many businesses neglect to apply it. Saying thank you and showing gratitude to your clients and fans conveys how genuinely you. As a business, appreciate your customers. Whenever it is applicable, thank your customers. Whether it is by sending out gift packages. Simply thank you emails expressing your gratitude to them for doing business with your company.
Clients like when we make fill they valued by us. Personalizing that acknowledgment will go a long way in earning new clients or retaining old ones. You can offer discounts to clients that have been with you for several years on invoices, provide product discounts to returning customers, give away VIP tickets to your upcoming event to fans who provided feedback to your song or video, or just create a loyalty and rewards program for your e-commerce clients. Any of these approaches will just show your audience that you are genuinely grateful for them.
The secret to a business’s success is to focus on repeat clients. Rather than only focusing on bringing in new ones. The above strategies work together to create a pleasant image of your company to your customers and followers. When they know that we listen and that their feedback is valuable to you as a business.
So, they will see motivations to continue doing business with you. By implementing some or all of the above strategies, your clients will feel acknowledged. Moreover, will confirm your authenticity as a brand, solidify your image as a company that cares about its customers. In conclusion, help you increase your market presence.