For many businesses, a significant amount of their revenue comes from their return clients and customers. According to one of the many studies conducted on the matter, approximately 40% of a business’s revenue comes from about 8% of its repeat customers. To continue to nurture this client base and increase your customer satisfaction, you must always make your clients feel valued and essential to your company. In this article, learn how to make clients feel valued so your customer base keeps returning.
How to Make Your Clients Feel Valued?
Below are a few ways that you can apply to retain more of your clients and show them that they are essential. As a result, make your customers feel valued and appreciated.
Involve Them
Regardless of your industry, involving your customers or general audience in your business plans will make them feel valued. It will give them the impression that your business strategy is focused on their feedback and direct opinions.
For any customer, being heard is their top priority, especially when it is a complaint or a request. Providing different platforms and channels (such as a client portal) to communicate and send their feedback, complaints, and suggestions will ensure that they know they are essential.
There are many ways to engage and involve your customers. Whether through regular business newsletter updates, asking for feedback on upcoming product launches, involving them in beta tests for new games, or sharing an audio track with your audience, all these examples will show them that you care.
Even if you want their opinion, you can use their feedback to your advantage. You can do this by utilizing social media platforms. If you work in the music industry, Amber Curtis from AMW Group recommends using social media to promote your music, as it allows you to communicate directly with your audience.
But even if you work in any other field, by asking your clients on social media for their opinion on your product, you allow them to have a say, making them feel that they can make a difference in the final product you produce. If and when you make changes as a result of their feedback, make sure to inform them. For clients to feel valued, they need to know that when they take the time to call or send feedback, they will be heard and listened to.
Respond Immediately
Having to call over and over about the same issue or being unable to promptly reach a business’s customer service can be quite frustrating. With many digital platforms and online tools, there is no excuse for businesses not to respond to their customers immediately. Any business, small or large, needs to have a customer service support system implemented to cater to its audience.
You can hire customer advisors who respond during business hours, providing clients with a response to their queries or an estimated timeline for resolving their problems. Additionally, you can invest in an automated service that immediately responds to clients by acknowledging their submissions and letting them know someone will get back to them soon.
This also applies to your business’s social media accounts. More and more clients are contacting businesses online to share their concerns and complaints. Request further information or provide feedback. Ensuring that they get a response on whatever channel they initiated communication on is essential.
Give Personal Attention to Make Your Clients Feel Valued
Provide personalized and personal attention to your customers. This establishes a relationship and familiarity between you and your customers and audience. This applies anytime they send in feedback or a complaint. Try to communicate with you when they ask for detailed feedback regarding their specific request or issue.
It will make them feel heard. On a marketing front, regularly share your updates and announce new stores. Services or products to your loyal customers will always make them feel that you care about them individually. As a result, make your customers feel valued.
That said, don’t bombard them with numerous calls and e-mails that make them feel overwhelmed or annoyed. Clients who feel spam might unsubscribe from your emails or move them to the trash folder without reading them.
A balance is needed to provide the information you want without being pushy. Giving attention means using personalized names and emailing shout-outs on registered birthdays or anniversaries. Sending email celebrations, discounts, and special offers to loyal and returning customers makes your clients feel valued and appreciated.
Show Them Gratitude
While this seems effortless, many businesses neglect to apply it. Saying thank you and showing gratitude to your clients and fans conveys how genuine you are.
As a company, make customers feel valued and appreciated. Whenever applicable, thank your customers, whether by sending out gift cards or packages that include a custom mug and a variety of teas and coffee. Thank you for your emails expressing gratitude to them for doing business with your company.
Offer invoice discounts to customers who have been with you for several years and offer product discounts to repeat customers. You can also give away VIP tickets to your next event to fans who have given feedback on your content. You can also create a loyalty and rewards program for your customers.
The secret to a business’s success is to focus on repeat clients rather than only bringing in new ones. The above strategies work together to create a pleasing company image for your customers when they know you listen and get their feedback. So they will see motivations to continue doing business with you.
Final Words About Make Your Clients Feel Valued
By implementing some or all of the above strategies, your clients will feel acknowledged. Moreover, it will confirm your authenticity as a brand and solidify your image as a company that cares about its customers. In conclusion, it helps you increase your market presence. We hope this article on how to make customers feel valued and appreciated so your client base keeps returning has helped you.
