10 Tips for Web Design That Drives Sales

Check out the best web design tips and tricks that drives, improves and boost sales of your products or services, let the experts help you@

By Claudio Pires
Updated on November 21, 2022
10 Tips for Web Design That Drives Sales

So your website has plenty of traffic, and that is always a good thing. That means your online marketing is working fine and bringing in audiences. However, if sales aren’t picking up despite the decent number of people checking your site, you might want to tweak your web design that drives sales. Good tips for web design drives and improves sales of your products, so keep reading this post for information that will help increase your sales.

On the surface, web design may be concerned with how a website looks, but it does more than make a site pretty. It can also be used to make an impact on potential buyers and the choices that they make. A visitor can assess your offer in just a few seconds. Along with SEO solutions, your web design is crucial in helping that person buy whatever you’re selling or move on to another site.

Tips for Web Design That Drives Sales

A webmaster can have many reasons for creating a website, and getting conversions are at the top of that list. Anyone signing up for your newsletter, filling in a contact form, or registering for a webinar is a win, but getting people to buy your product or service is the ultimate conversion, and your web design will have a lot to do with it. Here are some web design tips that will help improves and boost your sales:

Keep the contact form short

Few people like filling out forms, much less long ones. Just limit the information you ask for to names, email addresses, and zip codes. Keeping your signup form short and sweet is going to encourage more people to give you information willingly.

Use color psychology

Colors can be a powerful tool in web design, and they can elicit a reaction from visitors that would hopefully lead to a conversion. Color psychology is about understanding the values and emotions associated with colors and using them in your web design. Red, for example, creates a sense of urgency and would be great for pages promoting clearance sales.

Make your Call-to-action (CTA) button stand out

Your Call-to-action or CTA button is the one aspect of your website that invites people to contact or buy, so your visitors must never miss it. So give it more prominence on your website by putting it above the fold. Giving it a color that gets attention, like red, would also help.

Web design drive sales using testimonials

Testimonials will go a long way in convincing visitors that your product or service is worth their while. If your testimonials come with full names and pictures of the customers making them, that would help establish authenticity and credibility.

Show off those badges

Don’t be too shy to display the trust, security, and awards badges that you have received over the years. Badges can give you credibility and help you gain the trust of your visitors, and that could lead directly to conversions.

Put up a video

Many people don’t have the time or the patience to read written content. A video about your business and its offerings should catch their attention as it’s easier to digest. However, ensure the video is short and sweet, like two to three minutes long.

Web design generates sales with free offers

Have you met anyone who doesn’t like free stuff? Probably not. Everyone loves freebies, so give some away and make your visitors happy enough to give you the conversion you want. It could be a free subscription, a free trial, or free shipping, which can catch visitors’ attention, including those just casually checking out your site.

Make navigation easy

10 Tips for Web Design That Drives Sales
10 Tips for Web Design That Drives Sales

The longer a visitor stays on your website, the better your chances of getting a sale. However, the time they spend on your site will depend heavily on how easy it is to explore it. So organize the navigation bar and sitemaps better so your visitors won’t get lost and frustrated navigating your site. They will stay on it a bit longer and possibly purchase something.

Write clear headlines on landing pages

Many people make decisions based on the headline they see on a landing page, so make sure that it’s well-written and summarizes what your visitors will get from your product or service. A concise and clever headline gives you a much better chance of drawing in your readers.

Make your site responsive

10 Tips for Web Design That Drives Sales
10 Tips for Web Design That Drives Sales

Mobile users have long outnumbered desktop users, and most, if not all, of them, do their online shopping on their smartphones and tablets. You wouldn’t want to miss out on that, so if your site doesn’t have a mobile version yet, work towards getting it done.

These are just some ways to tweak your web design to drive sales. Implement these changes to your website now and improve your chances of getting your sales figures right where you want them.

Conclusion to Web Design Drives Sales

With a great website, your reach and ability to significantly increase brand awareness and profitability are unlimited. Your digital marketing strategy revolves around your website. If it doesn’t fit, there is no other significant impact.

Your website is also essential to your business. So, get it right by following these excellent web design tips that will promote and improves your product sales.

Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.