Every new year brings new opportunities, new business ideas, and new trends – and the world of web design is no different. As technology is evolving, web design is evolving right along with it, and the upcoming year is poised to be one of the most exciting and visually impactful in web design we’ve ever had. See the best Webdesign Trends.
2018 Webdesign Trends
But what, exactly, are the exciting and visually impactful trends that are going to take center stage in the upcoming year? Let’s take a look at the top seven web design trends that will keep you inspired in 2018:
Typography has always been a way to make a statement. They convey who you are as a brand just as much as they convey your messaging, and as such, you want to choose typography that speaks to your unique brand personality.And in 2018, it’s all about going custom.
Web design will follow the experimental typography logo trend and we will see a sharp increase in the use of custom fonts. Thanks to recent upgrades in technology, more devices and browsers can support custom typography, which opens up the door for brands to create their own fonts that best speak to their customers, their branding, and their identity as a company.
The custom typography trend will allow you to make more of a unique and individualized impact with your typography, which will help you stand out from your competition (and strengthen your branding in the process).
Bright and vibrant color schemes
The colors web designers chose used to be directly correlated to the limitations of monitors, tablets, and mobile devices. But now that these devices are much better equipped to reproduce a wider range of colors, designers are getting bolder in their color choices. And in 2018, the color trend is only going to get bigger.
2018 is going to be a big year for color. Designers are going to be less likely to play it safe and more open to experimenting with bright, vibrant, supersaturated color schemes – the kind of colors that jump off the screen and immediately grab a web visitor’s attention.
If you want to get in on this trend, don’t be afraid of color. Go bold or go home. And make sure to understand how the colors you choose for your website will impact the behaviors or your visitors.
Floating navigation bars
Your navigation bar is one of the most important elements of your website; it shows your visitors where to go and what to expect when they get there. And in 2018, if you want to be on-trend, you need to make that navigation bar fully accessible – no matter where on the page your visitor happens to be.
While fixed navigation bars have been a fixture on conversion-focused websites for a few years, in 2018, expect designers to take things a step further by creating “floating” navigation bars that are completely detached from the rest of the site’s design.
This detachment, which will have most nav bars floating a few inches below the URL bar, is great from both a design and a UX standpoint – not only will it make your site look more visually interesting, but it also reinforces the idea that the navigation bar is a stand-alone element that will follow your user throughout their browsing experience.
Video backgrounds look great, but can lead to some major performance issues. But in 2018, one trend is out to solve that issue, and that’s particle backgrounds.
Speaking of animations, the background of a website isn’t the only place we’re going to be seeing them in 2018. Using animations to strengthen user experience by integrating them throughout your website, whether it’s to keep a user’s attention while a page is loading or strengthen messaging while they’re hovering over a particular icon, is a great way to transform a static site into something that feels more alive.
Making Mobile a priority
It’s official – mobile browsing has surpassed desktop. And because mobile browsing is so popular, a huge web design trend in 2018 is going to be placing a focus on mobile design.
Mobile design used to be clunky, unsophisticated, and not very user-friendly. But as more and more consumers have elected mobile as their browsing device of choice, design has had to mature to keep up with demand. And if you want to be competitive in 2018, you need to make sure your mobile design is on point.
In the upcoming year, look for ways to up your mobile game, like the roll-out burger, which minimizes the menu for a smaller mobile screen.
While flat colors have been all the rage for years, 2018 is going to see a return of the gradient. And while the last time we saw gradients, they were pretty subdued (like in Apple’s iOS icons), this time, they’re going to be loud.
If you want your site to feel fresh in the upcoming year, incorporate a gradient background – both gradient-filtered photos and loud, bold, vibrant color gradients are having a moment.
Wrapping things up
It’s a new year, and that means new trends – and now that you know the hottest seven trends in the web design space, you can incorporate them into your web design to ensure your site is timely, on-trend, and totally 2018.
Author Bio: Camille Franc
Camille works as a Marketing manager for the design platform 99designs. He is passionate about visual communication, psychology, and entrepreneurship. When not immersed in the world of digital marketing, you will likely find him traveling the world, playing music or practicing meditation.