Whether you’re a freelancer or work as part of a web design team, writing a website proposal is one of the things you’ll be doing. The proposal is the document that helps you market your services and products to customers. Basically, it is a statement of what you can do for a potential client, specifying ways to solve a problem they have.
How to create a proposal
Usually, companies make a call for web design services, and the website proposal is your response to them. Since you won’t be the only proponent for the project, you have to make sure that yours stands out among the rest.
Basic rules to remember
A quality proposal is one that fully understands the client’s goals about a particular project and should explain why you’re the best person for the job. Although there’s no blueprint on how a great website proposal should be written, there are two fundamental rules that can help improve your chances of submitting a winning bid.
Understand the client’s needs first
Before even writing the first word in your proposal, make sure you fully understand what business challenges your client is facing. To comprehend his situation better, try putting yourself in his shoes. Generally, a customer can fall into one of these categories:
- Experienced. This client has handled several digital projects in the past and won’t need an extremely detailed proposal. What you should highlight in the document is your understanding of his business goals, what the desired results are, cost estimates, and timeline. You can opt for a more condensed proposal in this case.
- Not-so-experienced. For a client who is not so savvy, your proposal has to contain specifics and fine points. This is to ensure he has a clear idea of what you’re going to do so he can be confident about the service you’re providing.
Make your proposal as simple or complex as the project
Project scope and the level of detail in your proposal are interrelated. Oftentimes, large-budget projects require more details.
For simple projects involving small costs, you can be more straightforward and directly discuss what service you’re going to provide, along with corresponding rates and timelines.
If the requirements of the work are complicated, the document you submit should have the details to match. For instance, if your customer wants to migrate his site to a different platform, your proposal will have to address his concerns about downtime, SEO, and integration setup, among other issues.
Components to include in the proposal
Don’t swamp a potential client with unnecessary information. A proposal should only be long enough to make a client understand what you can do based on their objectives and expectations.
To make the document easier to comprehend, divide it into different components.
- Cover page. The cover page is the first thing that your prospective client sees. To create a good first impression, it should represent your best qualities. The page should be neat, simple, and well organized. You can also incorporate some design elements. It should contain the document title, the name of your company, logo, address, and the name of the business or person you’re sending the proposal to.
- Statement of confidentiality. This is the part where you request the addressee to keep any information in the proposal private. This is crucial especially if you’ve mentioned relevant case studies of other clients in the details.
- Project goals and problem statement. State the goals of the project clearly because this will demonstrate how well you understand the client’s problem. If you’re responding to a company’s request for proposals, address all the details mentioned in the request. Your statements should be as explicit as possible, such as specifying the pages you will build and the technology you will use in accomplishing the stated goals.
- Problem solution. After you state the problem, you also have to recommend ways to solve it with the website you’re proposing. A good strategy is to show how the site will not only meet the needs of a business but also improve the bottom line. This way, the client will consider the project as an investment and not as an expense.
- Process and approach. In this section, discuss the strategies and methods you will be applying to create the website, which gives the client an idea on project flow. This is also an opportune time to mention your skills and capabilities that are relevant to the project.
- Cost estimates. How much a project will cost is the primary concern of most customers. Present the fees and costs in a way that’s easy to grasp. You can draw a table and outline each phase of the project, along with their corresponding man-hours and rates. As an added step, attach a sample of the contract, which can be used to initiate the project.
- References. Showcase the best work you’ve done for past clients. Details in this section should include project titles and clients’ names, addresses, phone numbers, and emails.
- About page. This page is about you. Give a brief discussion on your company’s history, specializations, accreditations, and bios of you and your team.
A website proposal should let a potential client know how you can help him enhance and grow his business. It goes above and beyond a breakdown of expenses. It is an opportunity for you to provide an effective solution to a particular business problem.