One thing that puts many people off of starting their own business is the thought that they will need to carry thousands of dollars of stock. Not only do you risk not being able to sell that stock, but you also need to have somewhere to store it. In this article, we’ll share what every dropshipper needs to know before designing their website.
In recent years, dropshipping has become a welcome addition to the business world. It involves offering products that you don’t physically have. They are then shipped directly to the consumer by a third party – usually a manufacturer or a company.
If you’ve got a sound business plan and you’re ready to hit the ground running. So, here is what you need to know before designing your new eCommerce website.
Hiring Dropshipping Experts Can Make the Process Easier
Not everyone knows how to do branded dropshipping or even how to source products. To be able to offer a dropshipping service. Since there can be so much involved in launching any new business, it may be worth considering hiring dropshipping experts.
You may not have realized, but you can hire a dropshipping agent to handle all parts of the stock process. They can source the stock you need, organize inventory storage. Provide photography and product video shoots, organize brand packaging, and more.
You can also seek assistance with white label, private label, and automated dropshipping, as well as worldwide fulfillment. As a result, all you need to focus on is putting together a professional website that brings customers in their droves.
Your Website Design Should Match Your Products
When you decide to dropship with branded packaging, your website design must reflect the product types you’re offering. Otherwise, you may struggle to attract your preferred target market.
For example, if you’re offering beautiful jewelry, candles, and other gift products, having a good website theme to match their lavishness and delicateness can be crucial. Otherwise, you may confuse potential buyers who associate your theme, color, and branding choices with another product type.
User-Friendliness Is Important: Dropshipper needs designing their website
As important as it is to make sure you align with the right dropshipping suppliers. Of equal importance is your site’s user-friendliness. You may have high-quality, affordable products, but customers may soon get fed up if the process for accessing them is arduous.
Pay attention to the functionality of the shopping cart in particular. The best type of shopping carts let customers add and remove items with ease. ‘Continue shopping’ once they have added an item to the cart, and change quantities.
Offering filters, such as shopping from lowest to highest price and by popularity. May also help your customers enjoy a memorable shopping experience.
Shipping Rates Matter
Shipping can make or break a purchase. After spending a long time choosing the items they want, a customer can calculate the shipping price. Realize it’s out of their budget, and abandon their cart.
Even though you’re not responsible for shipping items, you do have control over your pricing structure. Where possible, consider offering free shipping on orders over a specific dollar value. Or advertising competitive rates on par with other eCommerce stores like yours.
Studies have shown that shoppers would abandon their cart when the shipping fees were too high but would be encouraged to increase their spending if contingent free shipping was offered. Research on various shipping fee structures may be worth your while to reduce the likelihood of shopping cart abandonment.
Site Security Can Give Customers Peace of Mind: Dropshipper needs designing their website
Online shopping is now a lot safer than ever before, but that doesn’t mean your site is safe by default. You have to make it so. When the time comes to build your eCommerce website, spend time focusing on the safety and security aspects of it. It’s as important as the design in many respects.
To ensure your customers can have complete confidence in the payment process, ensure your design supports Secure Sockets Layer (SSL). This technology encrypts sensitive information for a safe transaction process.
However, it’s also crucial for SEO purposes. Having a secure site with HTTPS may help you to rank better than a site without it. Such safety measures may even be necessary to be able to accept credit card payments. Through your site, regardless of whether or not you’re dropshipping.
A lot of organizing, planning, and thinking can go into setting up an eCommerce website for dropshipping. Not only do you have to find dropshipping suppliers. But you also have to make sure your website is set up for success. Any of this information above might be how you ensure that your new project goes off without a hitch.