What Is a Subdomain and How Does It Impact SEO Performance? Ultimate Guide

What is Subdomain? Here is the ultimate guide that has everything you need to know and also how does Subdomain impact SEO Performance

SEO
Updated on July 25, 2022
What Is a Subdomain and How Does It Impact SEO Performance? Ultimate Guide

Know the ultimate guide about Subdomain and how does it impact SEO performance? Many aspects of an organization can make it a thriving business. For many, an attractive and easy-to-use website is crucial to building a brand and a customer attraction factor. This is the case if you tackle an e-commerce business especially.

What Is a Subdomain and How Does It Impact SEO Performance? Ultimate Guide

What Is a Subdomain and How Does It Impact SEO Performance? Ultimate Guide

A website provides your brand identity and allows customers to learn more about what you do. Here is the ultimate guide about Subdomain and how does it impact SEO performance? Just keep reading.

What is a subdomain?

So, simply put, a subdomain is another part of your website. So, for example, if you want to add another section to your site that enhances your brand, you might want to use a subdomain. This subdomain allows you to provide more information to users and can even direct them to your eCommerce store.

Take Google, for example. There is the main Google search engine “google.com” as well as “maps.google.com” and “earth.google.com.” Both are still part of Google’s main domain, but each has its purpose outside Google’s website. If Google is the central umbrella, then subdomains are subcategories below it.

  • Subdomain structure

Let’s look at the following example, where the Subdomain is indicated to the left of the root URL:

What Is a Subdomain and How Does It Impact SEO Performance Ultimate Guide

Why use a subdomain?

A subdomain lets you split your web content into more manageable sections. For example, the business might choose to create a subdomain to try to impact its SEO performance positively; you can separate large parts of your site that guarantee their unique hierarchy or are entirely different in scope.

Let’s take a look at some of its most popular uses:

1 – To create distinct websites for different international markets

Subdomains can create web pages used for certain countries and regions. This is great if you are operating in international markets and your website language needs to be customized for each country. Moreover, users can browse in their native language, which greatly improves the user experience. This is a cheaper approach than using a multilingual website.

2 – To create a separate blog or e-commerce store

Flexibility can come in handy if you have a particularly large blog full of content or want a different design subdomain.

Likewise, you may want to move your eCommerce store to a subdomain. The purpose of the main site Maybe you don’t make sales. However, you have a lot of traffic in the store and speed up the rest of your pages. In this case, for an electronic subdomain, it will make your store more peaceful for users visiting your main site while also making your store more accessible and easily identifiable.

3 – To create a separate mobile site

So, can also use a subdomain to provide a more mobile-friendly experience for your website visitors. For example, you can create a subdomain that best suits mobile devices, and Google will serve that version to mobile visitors because it offers the best user experience.

For example, visitors from your desktop will be served by ‘example.com,’ while visitors from mobile devices will see ‘mobile.example.com’ (hosted on a mobile sub-device).

So, this is increasingly important in today’s mobile world, where smartphones have quickly become the go-to research device.

What is a subdirectory?

It is worth explaining here what the alternative to using a subdomain is. First, some people choose to set up a subdirectory (sometimes called a subfolder). A subdirectory is a part of the URL that houses a specific subset.

So, how is a subdomain different from a domain?

So, when looking at a website’s URL, you will see https://apple.com. And the second part, apple.com, is the domain name. This is usually your company name or a name used to describe exactly what the site is about.

So, The top-level domain is the “.com,” “.org,” or “.net” part of the URL. The second-level domain is the brand name, i.e., “apple.”

Now that you have your top-level and second-level domains, you can create a subdomain. And a subdomain is like a prefix to your domain. So examples include putting “blog” or “payment” in front of the domain to indicate exactly what the Subdomain is for.

The ultimate guide: 6 Ways Subdomains Affect SEO

One of the main reasons a business might choose to create a subdomain is to try to positively impact its SEO performance.

Here are Six Ways Subdomains Affect SEO:

1 – Best onsite experience

Using a subdomain means providing a different user experience to your main site. So, your Subdomain is usually an expansion of your main site when you want to explore a certain topic more but don’t want that information on your main site.

Organizing your site’s content makes it easier for users to find the information they want. In addition, this gives you a better website experience, which means you will appear higher on the search engine results page (SERP).

Since 90% of users complain about a poorly displayed/difficult-to-navigate site (see below), creating a specialized subdomain can help you gain preference in keyword rankings. So this is because it makes the site easier to navigate as it simplifies your site’s hierarchy. Difficulty navigating a website is one of the most common complaints from users.

The more time a user spends on your site, the better it will be for your SEO. So, this is called “Dwell Time” – the time a user spends on your website after finding you via a Google search. Google’s algorithm documents how much time users spend on a page and uses that to determine the value of the content on that page. This can affect page rankings.

So the more time a user spends browsing your site, including subdomains, the more likely you rank higher. You can find out how much time a customer spends on your site by viewing your e-commerce reviews.

A year after revamping their website, EasyCash soon realized that the performance they were hoping for wasn’t there. They identified and resolved several SEO hurdles.

2 – Aims at international markets Subdomain SEO

As we discussed and can use a subdomain to create specialized content. So what about when that content applies to a certain audience? You can target your subdomain content to certain countries and continents. So, this is ideal if you have a global business and target international markets. This ultimate guide helps you to do your SEO ranking in certain countries may be higher when you have a specific subdomain to target that area.

Your site’s content and language must reflect the country you’re targeting. Using a subdomain and free marketing collaboration tools makes it easier to reach the markets you want to reach.

3 – Insert keywords in your URL

Keywords go hand in hand with SEO. By affiliating your site with keywords relevant to your product or service, By searching for these keywords, potential customers can find you more easily. It’s like SEO101.

When your business name doesn’t necessarily match your products, like Apple, for example, it’s difficult to include keywords in your website’s main URL. However, a subdomain URL will allow you to link relevant keywords to your website, which is a great opportunity to improve SEO rankings based on those keywords.

4 – Helps to increase authority in niche markets

So, your Subdomain can be as broad or niche as you like. So however, for the most part, subdomains are created to be more niche to target markets that the main site might miss. Moreover, this can be a great SEO tactic for companies looking to increase authority and traffic in these niche markets.

For example, if a bakery sells baked goods through a brick-and-mortar store and its website also wants to start selling its coffee beans, it might find a subdomain useful. It does not distract from the site’s main purpose, which is to attract customers for your baked goods, but it also allows them to sell coffee beans.

While both are food-related, trying to rank for coffee-related keywords on the main site might have been difficult as it is so baked-oriented. Therefore, a subdomain can also help in targeting these niche keywords.

5 – Increases website domain authority

What is domain authority? So, domain authority refers to how your website is perceived. It is a search engine ranking score developed by Software as a Service (SaaS) company Moz. For example, a website’s DA (domain authority) is ranked from 1 to 100.

So, generally speaking, the higher the DA, the more trustworthy the website and the higher it ranks in search engines.

While subdomains are often treated as separate entities from the main site, they can positively impact the main domain’s ranking. In addition, because of the additional keywords, they can also rank for terms the original domain doesn’t rank high.

6 – You can create mobile-friendly subdomains

Google prioritizes mobile-optimized sites, so many websites typically created for desktop users have created mobile-optimized subdomains.

These subdomains work alongside your main domain but include mobile-optimized content that works well on all devices. So, responsible web design and mobile apps are useful when creating more mobile-oriented content.

The ultimate guide: Do subdomains always help with SEO?

While subdomains are useful for an organization, they are not necessarily your ticket to top Google search results. That’s because it depends on your site, and they should be used case-by-case.

A poorly designed website will likely have a high bounce rate. This is when the UX (user experience) is so inconvenient that users have no chance to click off the page. For example, imagine that you create a subdomain but haven’t mastered the UX yet. The impact of your Subdomain won’t boost your original site because people still won’t want to interact with it.

Bounce rates vary from industry to industry. In other words, if your main site isn’t great, creating a subdomain won’t help. Instead, if you use subdomains for your website, your priority should be the content and usability of your primary domain. Do you know how Subdomains impact SEO? Have you taken the time to optimize your website images? So, are you using optimal website hosting bandwidth? So, consider flaws in your original site before creating an additional subdomain.

Also, some see a subdomain as a competition within itself. So, strictly speaking, your Subdomain can outperform your main site. However, they will compete for the highest-ranking if they are optimized for the same keywords.

This can be a problem for some companies. However, many consider this an advantage, as it is even more likely to appear on the first page of Google search results, regardless of domain.

What Is a Subdomain and How Does It Impact SEO Performance: Conclusion

Subdomains are not useful for every business. You should only use them to support your main domain site if appropriate. So, For example, if you want to create an e-commerce store or a more in-depth feature for one of your best-selling services.

Creating a subdomain for keyword stuffing and ranking purposes can do more harm than good. So, in other words, if the Subdomain doesn’t provide genuine value, don’t create one.

However, we hope you liked this ultimate guide, if you decide to use subdomains for your website, you should see some positive impacts on SEO performance, such as fighting negative SEO and improving keyword rankings.