What Is Google Knowledge Panel

SEO guide to learn what is Google search knowledge panel graph rich results and how to get yours to provide quick & reliable brand information

What Is Google Knowledge Panel rich results search

Knowledge Panels are rich results in Google’s search results pages. They can show information about all kinds of things: businesses, people, animals, countries, or plants, for instance. Such a panel appears on the right side of your screen in the desktop search results. It shows details on the particular entity you’re searching for. What you see in this panel is powered by Google’s Knowledge Graph. In this SEO guide, you’ll learn what is Google search knowledge panel graph rich results and how to get yours.

The knowledge panel is a feature used by Google to provide quick and reliable brand information. Be them personal or company brands. For instance, in the case above, you can see that for the query “Who’s Gennaro Cuofano”. In the US search results, Google gives both a featured snippet (on the left) and a knowledge panel (on the right).

The Importance Of Google Knowledge Panel

A Knowledge Panel is handy if you want to be found for search terms like your name, brand, or business name! If Google decides to show you or your business in this panel, you dominate the search results on the right side of the screen in desktop search. In mobile, the panel will appear between other marks but is also pretty dominant.

A Knowledge Panel will, therefore, ensure your company or brand will stand out in the search results when people are specifically searching for it.

That’ll give you lots and lots of clicks. This makes sense: if people search for you or your brand name, they probably want to find your website. So Google’s providing them with the best rich results on Google search.

Is It Possible To Have One?

As with all types of search results, Google will decide whether or not it’ll show a knowledge panel in the search results. If you’re a local business, you can do some things to increase your chances of ranking with a knowledge panel. For the branded and personal panels, it is much harder to obtain such a knowledge panel.

Knowledge Panels For Locals

If you want a chance of Google to display a local panel for your business, the first step is to open a Google My Business account. You’ll then be able to verify that you own your business. After that, you can add or edit all relevant information about your business, such as address information, opening hours, and photos.

What also helps is to verify your site with Google Search Console and to add structured data markup for businesses, as our Local SEO plugin does. In the end, Google will decide whether or not to show a Knowledge Panel rich results on Google search.

Relevance, distance, and the prominence of the business are all important aspects for Google in determining if it’ll show one. Ensuring your website is working well and on a high-authority domain could enhance your chances.

Google Panel For Persons

It’s not possible to apply for a branded or personal panel. Google will decide whether you or your brand is worthy of a Knowledge Panel. If you or your brand have enough authority, a panel will appear. Brands and well-known people who have, for instance, Wikipedia pages often have Knowledge Panels as well.

Find And Check Your Panel

If you have a personal Knowledge Panel, make sure to verify it. Verifying is not all that hard. Follow the steps Google has outlined for you in this article. You need to log in to your Google account and sign in. One of your official sites or profiles to get verification for your business. Once verified, you can suggest changes in the panel to influence what it looks like.

How to Earn a Google Knowledge Panel? A Comprehensive Guide

Implement Structured Data Markup:

Structured data markup, such as Schema.org, helps search engines better understand your website’s content. Implement relevant schema markup on your website, especially for personal or brand details. This data can help Google identify essential information to display in the Knowledge Panel.

Get Featured in Notable Publications:

Appearing in reputable publications within your industry enhances your credibility and visibility. Seek interview opportunities, guest posts, or contributions to renowned websites or magazines. Google is more likely to consider information from authoritative sources for the Knowledge Panel.

Wikipedia Page Creation and Verification:

For individuals, having a Wikipedia page can significantly increase the chances of getting a Knowledge Panel.

Create a Wikipedia page with accurate and well-sourced information about yourself or your business. Ensure the page meets Wikipedia’s notability guidelines. Once created, focus on maintaining and updating the page regularly.

Claim Your Google Knowledge Panel (if available):

In some cases, Google automatically generates Knowledge Panels based on available information. Check if a Knowledge Panel already exists for you or your business. If so, claim it through Google’s verification process. This will allow you to suggest edits and provide accurate information.

Verify Your Identity or Business:

Google may require verification to ensure that the information provided is accurate. This process typically involves verifying your identity through official documents or connecting your business website to your Google My Business account.

Monitor and Update:

Once you have a Knowledge Panel, keep an eye on it regularly. Ensure the information displayed is accurate and up-to-date. If there are any changes to your personal or business information, update the respective sources and request Google to update the Knowledge Panel.


Earning a Google Knowledge Panel requires a proactive approach to managing your online presence and reputation. Following the steps outlined in this guide can significantly increase your chances of obtaining this valuable asset.

Remember to focus on credibility, consistency, and engagement across various online platforms. A well-maintained Knowledge Panel can enhance your brand’s authority and make a lasting impression on your audience.