In this blog post, we’re going to look and analyze the best time to write and publish a blog post. Here’s the scenario. You have just written the best blog post your brand will ever publish. The one that you know has the potential to go viral on social media.
The one that you know will drive a lot of qualified traffic to your website generating leads and ultimately sales. You’ve optimized it for search, checked it twice for grammatical errors, and you’re ready to schedule it to go live. Then you stop. Why? Because it’s at this point, you ask yourself the ultimate question—when. When is the best time to publish an amazing blog post? What day of the week? The time? Fortunately, you don’t have to guess.
The Right Time To Write
We’re all busy, I appreciate that really I do. I work from home and I’m lucky enough to have my own office space, however, I’m still able to become distracted even so. Distractions usually come from my family. It’s not a bad thing at all, but it usually means I can’t get much writing done when my whole family is at home with me.
Often my kids will come running into my office shouting and screaming, as kids do. Actually, come to think of it so does my wife. Especially if I’ve forgotten to do something she’s asked me to do.
That being said, with those kinds of distractions I can do other blogging tasks, but definitely not writing. Writing requires my total focus and undivided attention.
I do most of my blog writing when the house is quiet. That’s usually the days when my kids are at school, and my partner is at work (like right now, it’s 9:18 am and I’m in full writing mode for this blog post). I have 5 days a week and 7 solid hours each day to make use of, so that’s plenty of writing time for me I’d say. The point I’m trying to make here is this.
If it’s at all possible on your end, avoid writing blog posts when you have too many distractions going on. If you’re going to be interrupted quite a few times when you’re busy writing, your concentration and focus will be affected greatly.
Do Not Lose Your Flow
When your focus and concentration is broken too many times, what do you think happens? I’ll tell you what happens, you lose motivation and will to continue writing.
Or worst still, you continue writing, however, the end result won’t be as good as what you’d like it to be. In other words, the quality of your writing will be affected.
If your distractions can be removed, such as simply switching off the television or radio, then that’s fine. If you have a family, on the other hand, it might be best to wait until it’s quite to write your blog posts, whenever that might be.
Or to go to a place where it is quiet and where you will not experience too many distractions. Often during the summer holidays, I’ll head down to my local Starbucks, plug myself into some noise cancellation headphones like this one, and right away with zero distractions. My favorite tool for distraction-free writing also is the Byword Application for Mac.
Take Full Attention
Again, we all live busy lives. Some of us work full-time jobs or go to college or whatever. We all get tired and often after a long day of being busy, we’re not going to feel much like writing anything as bloggers, right?
I do not like writing anything when I’m tired of myself. If I’m going to write content for a new blog post, it usually happens during the morning after I’ve dropped the kids off at school.
The morning works best because I’ve also had a good breakfast and some serious coffee fix. I avoid writing in the afternoons, or the evenings even, because by which then my concentration or motivation is nowhere near as high.
Once again, I appreciate that you might not be able to write your post whenever you feel fresh and alert because you might have other commitments going in your life, such as work or college.
The key is, however, to find the best alternative time in your busy life that you can use to write blog content, and when you’re not feeling overly tired or drained too.
Do Your Research
From personal experiences, I’ve found that it’s best to not write a single word until you’ve done your homework first. That means learning and researching, gathering data, information, resources and everything else first. Researching first is critical if you really want to write a great blog post. I get it, you really want to start writing about a hot topic that’s the rage right now.
But instead of just adding to the noise, you could really make your post the one that truly stands out above the rest. If at all possible on your end, don’t write until you’ve done your homework first. I really recommend that.
Learn About What You’re Writing
Also, trying to write about a topic and learn about it at the same time, will only take up more of your time, resources and energy, as well as frustrate the living crap out of you.
Trust me, I’ve done this myself and it doesn’t work. It’s best to learn first, research, digest, then come back in a day or so to write your epic post, uninterrupted of course.
Here’s a list of some tools and resources I use to help me do blog topic research: Evernote. NinjaOutreach. BuzzSumo. LongTailPro (For keyword research). Inbound.org
Really? Yes. Once again, I don’t believe in writing just for the sake of writing. I believe in writing when you have something valuable and worthwhile to share with your community. Something useful, compelling, thought-provoking, entertaining, and all the rest of it.
You should avoid trying to sound like a “broken record” too when writing your content. By that, I mean writing and publishing rehashed content. There’s enough of it out there.
However, please don’t confuse rehashed content with repurposed content. If you’re going to share something with your audience, make sure it’s something that’s going to get them thinking, and most importantly, taking action.
Don’t just write for the sake of writing. If you’re really not feeling the vibe for writing your blog post, don’t bother writing at all, seriously, just go and do something else entirely.
Over time, you’ll get to know your business’s audience so well that you’ll know exactly what they want and when they will most likely want it. That will help you not only build a loyal audience but keep them engaged for the long haul too.
Once again there isn’t a definitive answer to the question: When is it a good time to write blog posts? It greatly depends on many criteria’s and elements. It greatly depends on so many factors.
You can go right ahead and create a blogging schedule by all means, but at the end of the day, if you don’t feel like writing, or you don’t have a topic that’s worth writing about.
Or if you can’t put aside the time to write blog posts, or perhaps you’re feeling tired, then what good is a blogging schedule? It isn’t. If anything it’s bloody useless. Figuring out the best time to write content for your blog comes with experience, and, trial and error. All the best!