Search engine optimization, often called ‘SEO,’ is a highly effective method to gain internet attention and ‘hits’ from established (and potential) consumers – if done correctly. SEO is constantly evolving. Therefore, staying up to date with the most recent updates can be challenging. However, it is essential in today’s climate: some 70% to 80% of users are exclusively focused on organic results – bypassing paid listings. In addition, nearly 30% of those searches result in a purchase. In this article, we’ll review what SEO strategies work in 2024.
Top-ranking SEO performance isn’t achieved through one or two actions but requires attention to many metrics, including social shares, backlinks, and, of course, traffic. Below, we have listed the top anticipated strategies for successful SEO in 2021, allowing you to get ahead of the game.
Artificial intelligence
Although not brand-new, artificial intelligence is transforming how people interact with online content, which continues. It is especially worth noting Google’s AI Algorithm. Named RankBrain, this plays a crucial role in Google’s ranking features for search engine results pages – SERPs.
Said to be a top SEO trend to watch, AI has a unique ability to learn based on insights and discoveries. User experience signals, such as time spent on the page and click-through rates, will be the primary determinant. Your web content must be ready, captivating, and engaging to participate in the trend.
Voice Search
In 2024, 8 billion people will use voice search through innovations like Amazon’s Alexa, Google Assistant, and Apple Siri. It would help if you considered your keywords to ensure you’re ready to voice search results. When people search by voice, it will be different than when they search by typing into a search engine – for example, ‘’What is Search Engine Optimization’’ would likely be ‘’Define Search Engine Optimization’.
Videos SEO Strategies That Work in 2024
YouTube has predicted that 80% of all web traffic by 2024 will include video. A study conducted by Social Media Today found that 90% of purchasing decisions are made by video. Using video, a consumer will likely feel an emotional connection, leading to brand awareness, free online social media shares, diverted traffic to your site, and sales.
Local listings
The internet is a global tool, but consumers often look for things close to home, e.g., ‘ plumbers near me,’ ‘places to go in my hometown,’ ‘best takeaways near me’’ so on. Local SEO is essential – and evolving. With 2020 being the year, most of us stayed home and shopped locally. If you haven’t already, look at Google My Business to get started with your local business page.
Optimize for ‘People Also Ask’ SEO Strategies That Work in 2024
Savvy SEOs must take advantage of as many SERPS features as possible. So, with this year’s SERPS going way beyond the blue links used to occupy the first page of search results. If you’re unfamiliar with ‘People Also Ask,’ it is a short series of web links to sites that Google considers similar.
In addition, it is relevant to the original search. Participating in this can help you rank twice on the first page of results. Currently, not many marketers are paying attention to People Also Ask. This means there’s an opportunity to gain a competitive advantage for SEO 2024.
On-Page SEO: Optimizing Individual Pages
- Title Tags and Meta Descriptions: The first thing users see on the search engine results page (SERP) is your title tag and meta description. They should be compelling and include your primary keyword. A well-crafted meta description can significantly increase your click-through rate (CTR).
- Header Tags: Structure your content using header tags (H1, H2, H3, etc.). This makes your content easier to read and helps search engines understand the hierarchy and importance of different sections. Your primary keyword should appear in at least one header tag.
- Keyword Placement: Incorporate your primary and secondary keywords naturally throughout your content. Avoid keyword stuffing, as it can lead to search engine penalties. Aim for a keyword density of about 1-2%.
- Internal Linking: Internal links guide readers to related content on your website, improving the user experience and helping search engines crawl your site more effectively. Ensure that your anchor text is relevant and descriptive.
Off-Page SEO: Building Authority
- Backlinks: Backlinks from reputable websites act as votes of confidence for your content. Focus on earning high-quality backlinks through guest blogging, influencer outreach, and creating shareable content. Avoid black-hat techniques like buying links, as they can result in penalties.
- Social Media: While social signals (likes, shares, comments) are not direct ranking factors, they can drive traffic to your site and increase your content’s visibility. Promote your content on social media platforms and engage with your audience to build a loyal following.
- Local SEO: Optimizing for local SEO is essential for businesses targeting local customers. Claim your Google My Business listing, ensure your NAP (Name, Address, Phone number) information is consistent across all platforms, and encourage satisfied customers to leave reviews.
SEO Strategies that Work Conclusion
Effective SEO is a multifaceted approach that requires ongoing effort and adaptation. You can achieve and maintain higher search engine rankings by understanding your audience, creating high-quality content, optimizing technical aspects, building authority, and continuously monitoring performance. As a copywriter expert, integrating these SEO strategies into your content creation process will enhance your visibility, drive organic traffic, and foster long-term success.
Start implementing these strategies today and watch your content rise to the top of search engine results, attracting and engaging your target audience like never before.
