Search engine optimization referred to often as ‘SEO,’ is a highly effective method to gain internet attention and ‘hits’ from established (and/or potential) consumers – if it’s done correctly. SEO is constantly evolving. Therefore staying up to date with the most recent updates can be challenging. However, it is essential in today’s climate: some 70% to 80% of users are exclusively focused on organic results – bypassing paid listings. In addition to this, nearly 30% of those searches result in a purchase. In this article, we’ll review what SEO strategies work in 2021.
Top-ranking SEO performance isn’t through one or two actions and requires attention to many metrics, including; social shares, backlinks, and of course, traffic. Below we have listed the top anticipated strategies for successful SEO in 2021, allowing you to get ahead of the game.
Although not brand-new, artificial intelligence is transforming how people interact with online content, which continues. It is especially worth noting Google’s AI Algorithm. Named RankBrain, this currently plays a crucial role in Google’s ranking features for search engine results pages – SERPs. Said to be a top SEO trend to watch, AI has a unique ability to learn based on insights and discoveries. User experience signals, such as time spent on the page and click-through rates, will be the primary determinant. Your web content will need to be ready, captivating, and highly-engaging to be a party to the trend.
In 2021 5 billion people will be using voice search through innovations like Amazon’s Alexa, Google Assistant, and Apple Siri. To ensure that you’re ready to voice search results, you should consider your keywords. When people search by voice, it will be different than when they search by typing into a search engine – for example, ‘’What is Search Engine Optimization’’ would likely be ‘’Define Search Engine Optimization’.
Videos SEO Strategies That Work in 2021
Youtube has predicted that 80% of all web traffic by 2021 will include video. A study conducted by Social Media Today found that 90% of purchasing decisions by video. Using video, a consumer is likely to feel an emotional connection, leading to brand awareness, free online social media shares, diverted traffic to your site, and ultimately, sales.
The internet is a global tool, but consumers are often looking for things close to home, e.g., ‘ plumbers near me,’ ‘places to go in my hometown,’ ‘best takeaways near me’’ so on. Local SEO is essential – and evolving. With 2020 being the year, most of us stayed home and shopped locally. If you haven’t already, take a look at Google My Business to get started with your local business page.
Optimize for ‘People Also Ask’ SEO Strategies That Work in 2021
Smart SEO’s need to be taking advantage of as many SERPS features as possible. So, with this year’s SERPS going way beyond the blue links used to occupy the first page of search results. If you’re not familiar with what ‘People Also Ask’ it is a short series of web links to sites that Google considers similar. In addition, relevant to the original search. Being a part of this can help you actually to rank twice on the first page of results. Currently, not many marketers are paying attention to People Also Ask. This means there’s an opportunity to gain a competitive advantage for 2021.