What Should Marketing Agencies Look for in a White Label Website Builder?

Learn how by employing a white label website builder, marketing companies & agencies can improve their services & provide more for clients

By Claudio Pires
Updated on November 17, 2023
What Should Marketing Agencies Look for in a White Label Website Builder?

Marketing companies are constantly seeking for ways to improve their services and provide more for their clients. They can do this, for example, by employing a white label website builder. A platform known as a “white label website builder” enables agencies to design and construct websites for their clients while maintaining their own identity. 

However, choosing the best white-label site builder can be difficult for marketing companies given the plenty of options available. In this article, we’ll go through the qualities a white-label page builder should have to attract marketing firms and businesses.

Essential Tips to Pick a Great White Label Website Builder

Ease of Use

One of the most crucial factors that marketing companies should consider when choosing a white label website builder is simplicity of use.

To enable quick and easy creation and modification of webpages by agencies, the platform should be user-friendly and intuitive. The platform should offer a drag-and-drop user interface. It should also have straightforward designs that require minimal to no coding experience.

Customization Options in a White Label Website Builder

Marketing agencies should also look for a white-label page builder that offers extensive customization options. The platform should allow agencies to customize every aspect of the website. This includes the layout, color scheme, font, and images.

The more customization options available, the more control the agency will have over the website’s appearance and functionality, for instance, Brizy would be a great example here. They come with a sleek interface, giving you amazing options to customize a website.

Integration with Other Tools

The integration of a white label website builder with other technologies is a significant aspect to take into account. The platform should be able to interface with various marketing tools. For, example, including platforms for analytics, marketing, and social media management. The agency will be able to simplify its operations and offer its clients a more complete service with the aid of the best integrations.

Scalability in a White Label Website Builder

Marketing agencies should also consider the scalability of the white-label site creator. The platform should be able to handle an increasing number of clients, websites without compromising its performance. The platform should also offer various other features. It includes allowing agencies to manage many websites from a single dashboard, making it easier to manage a portfolio of clients.

White Labeling Options

White labeling is a key feature of a white-label site creator. The platform should allow agencies to customize the branding of the platform and the websites they create for their clients. The agency’s branding should be prominently displayed on the platform and the websites, giving the agency full credit for the work it has done.

Responsive Design

Responsive design is crucial in today’s mobile-first environment. To guarantee that the website appears fantastic on all platforms, including desktops, laptops, tablets, and smartphones, the white label website builder should have responsive design templates that adjust to varied screen sizes. Search engine optimisation (SEO) and user experience are both affected positively by responsive design.

SEO Features

Speaking of SEO, the white-label page builder should also offer features that help improve the website’s visibility in search engine results pages (SERPs).

The platform should offer on-page SEO tools that allow agencies to optimize the website’s content, including titles, descriptions, headings, and images. The platform should also offer analytics tools that help agencies track the website’s performance in search engines.

Customer Support for the White Label Website Builder

Customer support is another critical factor to consider when choosing a white-label page builder. The platform should offer reliable and responsive customer support, including phone, email, and chat support. The platform should also offer a knowledge base and online resources that agencies can use to troubleshoot issues and find answers to common questions.

Pricing

Finally, marketing agencies should consider the pricing of the white label website builder. The platform should offer a pricing model that is transparent and affordable, with no hidden fees or charges. The platform should also offer flexible pricing options that allow agencies to pay only for what they need, based on the number of websites they create and manage.

Conclusion

Choosing the right white-label site builder is essential for marketing agencies. That want to provide a high-quality website creation and customization service to their clients. 

Marketing agencies should consider factors such as ease of use. Customization options, integration with other tools, scalability, white labeling options, responsive design, SEO features, customer support, and pricing when choosing a white-label page builder.

By taking these factors into consideration, marketing agencies can choose a white-label pages designer. That meets their specific needs and helps them provide more value to their clients.

With the right white label website builder, marketing agencies can create and customize websites quickly and efficiently. Manage many websites from a single dashboard, and offer a comprehensive service that includes website design, development, and optimization.

Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.