Mystery authors Lester Fuller and Edwin Rolfe said, “you cannot judge a book by its cover” in their novel, “The Glass Room.” It is one of the most quoted parables of the last hundred years and one of the least obeyed. Unfortunately, people judge books and other people, products, and even websites by the way they look. Although it may seem unfair, you do not want people to pass up your terrific product because of a sloppy web design. In this article, we’ll see when is redesigning an eCommerce store is necessary.
Redesigning an Ecommerce Store Necessary When:
If you have an e-commerce store, it is vital to keep it looking presentable and modern. If the design is not up-to-date and convenient, people may be hesitant to patronize your business. There are a few situations in which it is imperative to update and redesign an e-commerce store.
When You Cannot Update Your Own Content
A decade or so ago, it was not uncommon for web designers to be the only people who could modify a company’s website. The owners of the company could often not get in to modify content.
Nowadays, it is imperative to be able to get in to update your content. You should be able to update the prices and descriptions of your product anytime that you want. The company you hire to design and manage your website should offer you content management options of your own.
Your Website Does Not Attract the Right Consumers: Redesigning Ecommerce Store
Web design and content management companies have gotten pretty sophisticated. They can determine what your customers want, as well as their buying patterns and behaviors.
For example, if you sell t-shirts and apparel, you can target the exact customers interested in buying the kind of t-shirts and the type of apparel you sell.
Do you make sarcastic t-shirts that would appeal to college students, or do you sell Inspirational shirts that would motivate middle-aged women to be more spiritual? Are your shirts geared to people with a certain political view, people who prefer one city’s sports team to another, or are they cult-like followers of a certain television show? There is an audience out there for whatever you create, and you can find them if you update your design.
Your Website is Hard to Use: Redesigning Ecommerce Store Reasons
Customers want to be able to get what they want in a hurry. They do not have time to wait around for your products to load or deal with confusing ordering instructions. The easier it is for your customers to order products, the more products you will sell.
If your current design is very artful, it is good to make it simple and straightforward. You should include an up to date search feature and an easy checkout process. If you sell a product that varies in size or color, you should have a drop-down menu that works fast and is easy to use and understand. So, you do not want to have too many pop-up offers is this will only confuse your users.
Your Site Design is for Computers and Not Phones
Remember when you got your first computer? It was probably a long time ago. Many people nowadays use their cell phones for everything, including shopping. They shop in the break room at work and when they are stuck in traffic redesigning your ecommerce store.
Your website must fit a small screen and compatible with both Apple and Android. A web designer can assist you in determining how a site will look on a phone.
You may also want to consider creating an app. An app is a kind of software that can only be in use for a specific service. Unless your target customers are very wealthy, you may want to keep the app technology simple.
If your app only works on the latest phone models, many customers will not be able to load it. Not being able to use the app may leave a bad taste in a person’s mouth. Moreover, they may decide not to use your site at all.
Finally, you have a great product that needs attention. Updating your website will get your company the attention that it deserves by redesigning your ecommerce store.