Mystery authors Lester Fuller and Edwin Rolfe said, “You cannot judge a book by its cover” in their novel, “The Glass Room.” It is one of the most quoted parables of the last hundred years and one of the least obeyed. Unfortunately, people judge books and other people, products, and even websites by their appearance. Although it may seem unfair, you do not want people to pass up your terrific product because of a sloppy web design. In this redesign article, we’ll see when redesigning or updating an eCommerce store is necessary.
If you have an e-commerce store, keeping it looking presentable and modern is vital. If the design is not up-to-date and convenient, people may hesitate to patronize your business. There are a few situations where updating and redesigning an e-commerce store is imperative.
When You Cannot Update Your Content
A decade ago, it was not uncommon for web designers to be the only people who could modify a company’s website. The company’s owners could often not access the website to change content.
Nowadays, it is imperative to be able to get in to update your content. You should be able to update the prices and descriptions of your product anytime that you want. The company you hire to design and manage your website should offer content management options.
Your Website Does Not Attract the Right Consumers: Redesigning Ecommerce Store
Web design and content management companies have become pretty sophisticated. They can determine what your customers want and their buying patterns and behaviors.
Technology companies can use cookies to understand a person’s political views and emotional needs. If two people Google the same topic, they are likely to get completely different results.
For example, if you sell t-shirts and apparel, you can target the exact customers interested in buying those products.
Do you make sarcastic t-shirts that appeal to college students, or do you sell Inspirational shirts that motivate middle-aged women to be more spiritual? Are your shirts geared to people with a particular political view? Do these people prefer one city’s sports team to another, or are they cult-like followers of a specific television show? There is an audience for whatever you create, and you can find them if you update your design.
Your Website is Hard to Use: Redesigning Ecommerce Store Reasons
Customers want to get what they want quickly. They do not have time to wait for your products to load or to deal with confusing ordering instructions. The easier it is for your customers to order products, the more products you will sell.
If your current design is very artful, it is good to make it simple. You should include an up-to-date search feature and an easy checkout process. If you sell a product that varies in size or color, you should have a drop-down menu that works fast and is easy to use and understand. So, you do not want to have too many pop-up offers; this will only confuse your users.
Critical Indicators for an Ecommerce Store Redesign
1. Declining Sales and Traffic
If you notice a consistent drop in sales and traffic, it’s a clear sign that something might be wrong with your ecommerce store. While this could be due to various factors, an outdated website design is often a significant contributor. Customers expect a seamless and modern shopping experience, and if your site looks dated or is challenging to navigate, they might go elsewhere.
2. Poor User Experience (UX) Redesigning eCommerce Store
User experience is at the heart of ecommerce success. If customers find your website hard to navigate, slow to load, or not mobile-friendly, it’s time for a redesign. Poor UX can lead to high bounce and low conversion rates, directly impacting your bottom line. Modern consumers expect fast, intuitive, and aesthetically pleasing online experiences.
3. Outdated Visual Design
Design trends evolve, and what was considered cutting-edge a few years ago may look outdated. An outdated visual design can make your brand seem out of touch and unprofessional. Regularly updating your design to reflect current trends can keep your store looking fresh and appealing to customers.
4. Inadequate Mobile Responsiveness
With most online shopping now happening on mobile devices, having a mobile-responsive ecommerce store is non-negotiable. If your website doesn’t offer a smooth mobile experience, you’re likely losing a significant portion of potential customers. A redesign can ensure your site is fully optimized for all devices.
5. Low Search Engine Rankings: Redesigning eCommerce Store
SEO plays a vital role in driving organic traffic to your ecommerce store. If your site isn’t ranking well on search engines, it might be due to outdated SEO practices, poor site structure, or slow load times. A redesign focused on SEO best practices can help improve your search engine visibility.
6. High Cart Abandonment Rates
Cart abandonment is a common issue in ecommerce, but excessively high rates can indicate problems with your website’s checkout process. Complicated navigation, slow loading times, or a lack of trust signals can lead to customers leaving before purchasing. A redesign can streamline the checkout process and reduce abandonment rates.
7. Security Concerns
With the increasing threat of cyber-attacks, ecommerce stores must prioritize security. If your website uses outdated security protocols or has experienced security breaches, a redesign can help implement the latest security measures to protect your customers’ data for redesigning eCommerce store.
Your Site Design is for Computers and Not Phones
Remember when you got your first computer? It was probably a long time ago. Many people nowadays use their cell phones for everything, including shopping. They shop in the break room at work, and when they are stuck in traffic, they redesign their e-commerce store.
Your website must fit a small screen and be compatible with both Apple and Android. A web designer can assist you in determining how a site will look on a phone.
You may also want to consider creating an app. An app is software that can only be used for a specific service. You may want to keep the app technology simple unless your target customers are wealthy.
If your app only works on the latest phone models, many customers cannot load it. Not being able to use the app may leave a bad taste in a person’s mouth. Moreover, they may decide not to use your site at all.
Finally, you have a great product that needs attention. Updating your website will get your company the attention it deserves by redesigning your ecommerce store.
