Human beings have always been drawn to the visual, but in the days of ubiquitous connectivity, it has gained whole new importance. Online articles with images receive 94% more views than those without according to research by Optimind Technology. Around 60% of online purchasers prefer to deal with a business that provides imagery, and a similar percentage believe product images are highly important when it comes to online purchases. Whether your businesses is centered on products or services, creating a visually appealing website with stunning photos is key. Not only will it establish your business as a leader in its sector, but also express the ethos of your brand – and help land the market you are seeking to attract. See now why cracking photography key to your website design and the importance of these good visuals.
Layout is Key
Images and text complement each other well. Visualmodo’s Photography Website Builder will help you present a clean design, automatically adapt and set your images, and offer different screen resolutions, and the result is the perfect blend of elegance and simplicity. If your content is a magazine-style article or blog post, you definitely should ensure that there aren’t any long chunks of text that are image-free. Keep the reader on your site by continuing to dazzle them with visually arresting images and cracking photography as they scroll down.
What do Good Visuals Involve?
There are certain basics you need to get right in terms of image presentation. Whether you choose a colorful photo collage style display or more minimalistic styles, you need to ensure that your photos are properly sized, cropped, and edited. The majority of your photos should ideally be taken by a professional or by someone with a great eye for lighting, color, and perspective. Smartphone photos are fine for an occasional upload to your social media channels, but the content on your website will last for as long as the page does, so you should take extra care with aspects such as resolution, color quality, framing, lighting, etc. Stock photos of the very best quality cover a plethora of categories – including travel, fashion, beauty, health, celebrities – the sky’s the limit.
Staying on Top of Trends
Your website should evolve in line with new technologies and trends. If you need a little inspiration, check out Adobe’s Visual Trend Forecast, which highlights trends such as a penchant for stunning nature photography. As our lives become increasingly technology-centered, our minds yearn for escape – and there is no place like the crystalline waters of a white-sand in which to do it. Other trends include creative egalitarianism (ask your clients for their best Instagram photos, and upload them to a social/events/news section on your site – as mentioned, this type of content works well with amateur photography); disruptive expression (images that express rebellion, diversity, inclusivity, and ‘the people’s power’ are in); and value-based photography (show, through your visuals, that your brand stands for something – your client’s rights, inclusivity, acceptance). What is clear from all these trends is that millennials are a meaning-centered group that seeks to engage mentally and emotionally with the visuals they encounter on their favorite brands’ websites.
With studies showing that viewers spend just seconds on a website before clicking onto something else, visuals can help ‘capture’ your viewers and make them want to stay. Good visuals begin with quality, so get basics such as resizing, resolutions, and quality right. Don’t be afraid to play with amateur photography but ensure it is up to scratch and it doesn’t let your brand down. Finally, connect with your audience by providing visuals that capture their values with cracking photography, wishes, and of course, their dreams.