If you’ve ever spent even one semester in business school, you already know that the purpose of marketing isn’t just to sell the product. In this article, we’ll share why education is a powerful content marketing strategy. It’s to construct relationships with the customers, it’s to make clear that you’ve heard the needs, wants, and interests that the customers have, and you’ve got the answer because you care about them, and it’s to show that you have a solution to a problem.
The term ‘content marketing’ is unlikely to strike you like an unfamiliar one. However, have you ever heard of educational content marketing strategy? Is education content marketing a plan you should apply right here and right now to get those sales skyrocketing?
The Power of Educational Content Marketing Strategies
Educational content marketing offers solutions to your customer’s problems in a way that not only increases your audience’s knowledge but also establishes you and your company as a reliable source of information with clear expertise in the matter at hand. Moreover, you’re doing this all while forming a relationship with the audience you’re reaching out to! Some of the latest research can be found on the educational portal of college admission essay writing services.
While offering such expert knowledge so freely can sound counterintuitive from a business point of view because the product and service would be reduced to a background focus, it works like magic. Why is that? Because at the end of the day, a customer will not care about your product or service, a great education content marketing strategy is needed.
However great in quality, if it has nothing to offer them if it doesn’t solve a problem for them, and if it’s not one that they can trust. Customers do not appreciate feeling as if you’re trying to force their product down your throat.
Which Companies are Already Rocking the Educational Content Marketing Strategy?
Whether you’re looking for inspiration, some real-life examples. Support for an idea you already have, take a look at these companies, and the great educational content marketing strategies they are already employing. As a result, education is a powerful content marketing.
IBM’s Business Simulation Game
Launched almost a decade ago, this game has already attracted tens of thousands of users in more than 100 countries! However, it’s not just any game; it challenges its players to solve problems in the fields of banking.
Energy, retail, and water, offering the players an understanding of how business decision-making truly affects the life around us. Content like this is brilliant because not only does it educate, but also it can also influence, and remains entertaining while doing so!
Education Content Marketing Strategy: Mint’s Blog Posts
Much like this article, Mint offers educational material in the written form for its audience. It does so by offering easy-to-understand “how-to”-articles for an audience hoping to sort out their finances. While it may not be a game to play, this type of content is precious.
Sought after because money is such a focal point in all of our lives. We all want to employ the best tips and tricks with which to save up money to get those dream vacations and dream houses. As a result, a great education content marketing strategy. So, education is a powerful content marketing strategy.
WholeFoods’ Food Blog
While WholeFoods’ food blog does include information about the company and its products, it does so nearly so discreetly that you’ll miss it if you’re not specifically looking for it. Instead, the blog focuses on providing different types of food and recipe tips.
For consumers on how to eat healthily. There are videos, recipes, instructions, pictures, tips, ideas, and so many other things available. Moreover, for the topics that require product suggestions. Or, in this case, food produces suggestions – it doesn’t limit to just showcasing its own products! Their site is a prime example of combining the three big Es. Educational, engaging, and entertaining into one incredible mix of content.
Amplifying SEO and Web Visibility
A compelling advantage of educational content lies in its synergy with Search Engine Optimization (SEO). As search engines evolve, prioritizing content quality, relevance, and user experience, educational materials naturally rise to the top of search results.
Through the strategic incorporation of keywords within articles, how-to guides, and instructional videos, brands enhance their discoverability to a more targeted audience actively seeking solutions. This optimization not only boosts web visibility but also significantly increases the likelihood of converting prospects into customers.
Cultivating Trust and Establishing Credibility
In the digital age, where skepticism towards online content is rampant, earning the trust of your audience is paramount. Educational content serves as a cornerstone for building a trustworthy relationship between brands and their consumers. By delivering authentic value without immediate expectations of sales, brands can cultivate an environment of trust and reliability.
This foundation of credibility encourages consumers to turn to these brands when they’re ready to make purchasing decisions, thereby fostering a loyal customer base inclined towards repeat business.
Education Content Marketing Strategy: Lauren Luke’s tutorial videos
Although Lauren Luke first began forming her brand as a side job. There’s no denying that her content marketing tactic worked. Her marketing focuses on offering practical makeup application videos for those looking for advice, tips, and inspiration.
Good luck with creating your next great content marketing strategy. Remember to use education as a powerful tool!
