In 2020, every business owner that is operating online needs to be aware of the various marketing strategies that can be used. Often, it can be slightly overwhelming when you are new to digital marketing and don’t have a team of experts there to help you out. Digital marketing isn’t just important for businesses selling products either, bloggers also need to know how to adapt their content, gain more traffic, and boost that ranking. In this article, we’ll learn what is SEO such an important strategy this year.
If you have looked into digital marketing strategies, you’ll have likely heard the phrase SEO. SEO is a complicated strategy, but it works. Here, we are going to look at some of the reasons why SEO is such an important strategy in 2020. Read on to hear our thoughts.
What Is SEO?
Before we get started, we thought we’d explain a bit more about what SEO marketing is and what it entails. SEO stands for Search Engine Optimisation and it is the process of adapting your website to improve it’s ranking and overall relevance to search engines like Google. There are a number of SEO strategies that are used, and these are updated all the time when Google changes the way that it ranks.
SEO is not something that can happen overnight. Making sure that your website is full is a long process and while you can make some changes straight away, you’ll need to play the long game.
Who Uses SEO?
A lot of people are under the impression that SEO is only required for businesses who are hoping to reach a wide audience around the world. This is not true at all, especially when you consider elements such as local SEO and the use of Google My Business. SEO is a strategy that many different sized businesses use from SMEs to larger corporations and even bloggers.
Sure, you don’t have to optimize your website to get conversions but if you do, you might find that you increase them by a lot. If you have the budget for it, it is often advised that you start with a company that offers SEO services. For example, you might want to get in touch with this SEO service who can help with links, technical optimization, local optimization, and much more to help understand what needs to change on your website.
However, you can always go it alone and we’ve put together some basic best practices in this article to get it. Next, we’ll look at some of the reasons why SEO is so important.
Organic Search Traffic Is Valuable
Did you know that there are over 7.8 billion searches made every single day? Where do you go to find a local business or a new product? If the answer is Google, then you will immediately see why SEO is so important. Your customers are searching for your products but if you haven’t your website, you aren’t going to get that organic search traffic.
The main reason why organic search traffic is so important is that it is usually up of people who are looking for a certain product or service. If someone searches for a new jacket and your website comes up, they are more likely to buy that jacket from you. It is important that you understand just how valuable organic search traffic can be and make the necessary changes.
Showing You Can Be Trusted
Gaining the trust of your website visitors and customers should be one of your main concerns. You want them to be able to trust your website and pay for their product with confidence. The great thing about SEO is that you can build your ranking and get yourself to the top of that Google search. Customers are much more likely to trust a website that is on page one of Google rather than one on page 15 – if they even get that far.
On top of that, Google ranks on the trustworthiness of your website so customers will know that you are offering a reliable service. If you want to appear more trustworthy, SEO should be your first strategy.
Improving the User Experience
Did you know that SEO actually has the ability to improve the overall user experience? This can happen in a number of ways. But the main reason is that customers searching for certain keywords will end up on your website. The last thing you want is visitors dropping off your site on the first page. Because they got there by accident. You want them to get there on purpose and SEO can help with that.
By adapting your content and including some relevant keywords. You can ensure your customers enjoy their experience and understand exactly what you have to offer. If you aren’t already focusing on user experience, you should get some additional tips online to help with that.
SEO Tips to Try
Now that you understand the importance of SEO, you must make sure to start working on your own website. The good news is that there are plenty of tips that you can take on board. Make some changes that are going to result in increased traffic and more conversions.
The first tip that we have for you involves updating your content. We have touched on this earlier in the article. There are a few things that you’ll want to do including keyword research using tools like Google AdWords and adding meta tags and titles. When your website does rank on Google, users will see a snippet of information. This needs to be full if you want them to click on your link.
You’ll also want to look a bit closer at interlinking and inbound links. The more reliable sites that link to yours, the higher Google will rank your website. Usually, this requires some outreach and link building across relevant sites. If you can get a link placement on a high-ranking site, you’ll be halfway there. This takes time, however, and can be quite costly.
It is also worth trying out some local SEO strategies if you want to boost your website’s ranking. Get those valuable conversions. Google My Business is a great tool that is really easy to set up and can help a lot. You’ll get to claim your business and show up in local searches much quicker. This is a very useful tool for those operating small local businesses. Who cannot afford other strategies such as link building?
These are just some of the tips that you should try to optimize your site. The best practices change all the time so you must stay up to date.
SEO Is Important
As you can see, there is a lot of value in optimizing your website. So, making sure that it is in line with Google’s guidelines. The higher your website ranks, the more likely it will be to gain more visitors and, in turn, conversions. If you haven’t already tried out an SEO strategy, now is the time to do it.
You can hire an expert to help you along the way or try it yourself to start. Hopefully, some of our tips will help you to make the right changes and build your business.