Why SEO and UX Go Hand in Hand

User experience has a large role in search engine optimization; in this guide, you'll learn why SEO and UX go hand in hand

Why SEO and UX Go Hand in Hand

In today’s highly competitive digital landscape, brands seek more meaningful ways to stand out and attract potential customers. Among the many practices available, a combination of two solutions is gaining traction. User experience has a large role in search engine optimization; in this guide, you’ll learn why SEO and UX go hand in hand.

Practices like search engine optimization (SEO) and user experience (UX) may seem separate aspects of a website. One is a timeless digital marketing strategy, while the other is a design principle that focuses on seamless end-user interactions. 

However, these two are more interconnected than many realize. Together, they create a powerful harmony that significantly boosts a site’s online presence and experiences.

A Refresher on SEO and Hand in Hand UX 

SEO is an online advertising model that aims to improve a site’s organic or unpaid visibility in the search engine results pages (SERPs). You can do this by optimizing various elements, including content, structure, and other factors. 

Meanwhile, UX design focuses on improving end-user interactions on websites and mobile apps. It focuses on creating a design that provides a seamless experience or journey as users go from different parts of a program.

Improving your site’s UX is an excellent way to complement your SEO performance. Search engine platforms, like Google and Bing, consider all positive interactions as signals that indicate a site’s relevance and credibility. The better the signals, the higher you rank in the SERPs.

How UX Affects SEO

One of the many ways to get positive interactions, as mentioned above, is to improve your site’s UX performance. Below are some of the most common ways excellent UX affects SEO.

Reduces bounce rates: Why SEO and UX go hand in hand

Bounce rates are the number of visitors who leave a website immediately after viewing it. Often, poor experiences like difficult navigation and unresponsive elements drive visitors away and boost a website’s bounce rate. When that happens, a site will perform poorly in search engines. 

A high bounce rate sends negative signals to search engine platforms. This tells them that a site doesn’t provide quality content and experiences. If that happens, Google or Bing will put you behind other options, placing you at the bottom of their SERPs.

Providing quality UX reduces your site’s bounce rate by retaining your target audience’s attention and engaging them through seamless experiences and relevant content.  

Increase trust and credibility 

Online users are no longer satisfied with great aesthetics. They seek meaningful experiences from websites before considering them authorities in the industry.

Offering excellent UX helps you create valuable experiences that will elevate you as a reliable source of information. When that happens, you increase your chances of getting backlinks from online users and other sites. Backlinks are links from one website to another, often used to support a particular claim. For instance, a website uses one of your content as a way to boost the credibility of their blog. 

Search engine platforms consider backlinks as votes of confidence from other sites, indicating relevance and authority. That means websites with many backlinks have better organic search engine rankings. 

Boost your conversion 

Engaging with your visitors well enough will help encourage potential customers to buy. Aside from that, sending positive signals through your quality user experiences helps increase your SEO rankings. When you achieve a high placement in the SERP, you become a top choice in your industry. This gives you a competitive advantage and boosts your conversions even further. 

UX Elements that Impact SEO

UX involves various elements that can impact a site’s SEO performance positively. To achieve quality SEO through UX, we list below some crucial components you can focus on. 

Speed and performance: Why SEO and UX go hand in hand

Online users hate to wait for slow-loading pages to access the information they seek. If your site takes too long to load, you increase bounce rates, damage your credibility, and affect your SEO performance. 

Site speed is a crucial UX factor that helps visitors transition from one page to another seamlessly. Additionally, search engine platforms understand how critical fast-loading websites are to an online user’s experience. Because of that, Google and other search engines want sites to provide better speed to rank them higher on the SERPs.

Many websites employ different practices to boost their site speed. Some of the best ones are removing unnecessary data, utilizing better hosting, and optimizing images. 


People increasingly access online information through their mobile devices, from smartphones to tablets. It has become an essential expectation for users that websites function effectively on their mobile devices. Thus, designers and developers prioritize mobile-friendliness to elevate their user experience.

If you’re getting an online graphic design degree, you’ll likely encounter how mobile friendliness is more than just fitting a whole site on a small screen. It’s about ensuring every page, button, text, link, and other site elements work on all mobile devices. It also means creating a seamless experience that allows users to navigate on their smartphones or tablets with ease. 

It’s also worth noting that Google has a mobile-first indexing, meaning they predominantly use a site’s mobile version when ranking and indexing. If your site doesn’t offer such a crucial UX feature, you significantly damage your search rankings. To add insult to injury, not providing mobile optimization will make your site feel incompetent and cheap, which is highly detrimental to your overall brand.  

Navigation: Why SEO and UX go hand in hand

UX centers on a visitor’s seamless journey through a website or app. Users must be able to navigate your site with no issues like confusing layout, unresponsive buttons, and broken pages. If they find such issues on your site, they will seek their desired information from websites with better navigation.

Meanwhile, aside from online users, search engines navigate or “crawl” your site when ranking it on the SERPs. With proper navigation, you help search engines understand your site’s structure, user experience, and content value, allowing them to gauge your ranking properly.


Content is crucial to a website. For one, quality content captures visitors’ attention and encourages them to spend more time on a site. When that happens, you reduce your site’s bounce rates and increase the chances of conversions.

Moreover, well-crafted content helps elevate a site’s credibility and boost its backlink potential, which, as mentioned above, is critical to SEO. Aside from backlinks, content boosts a site’s SEO through intelligent keyword optimization and strategic internal linking. 

Provide a Meaningful Website Experience

The relationship between SEO and UX is increasingly becoming integral to a website’s success. Think of it this way: SEO invites visitors to your store, and UX urges them to buy. Optimizing your site for these two practices will help convert your potential customers while boosting your online presence.

Take advantage of every available solution for your website. Combine SEO and UX to showcase your authoritativeness in a unique way.