WooCommerce Email Marketing: A Beginner’s Guide

If you’re using WooCommerce to run your online store, then email marketing should be one of the first things you set up

Updated on July 25, 2022
WooCommerce Email Marketing: A Beginner’s Guide

So, if you’re using WooCommerce to run your online store, then email marketing should be one of the first things you set up. Email marketing is a powerful way to promote your ecommerce business and build a relationship with your audience. So, you can also contact individual customers with essential information like order confirmation emails.

WooCommerce Email Marketing A Beginner's Guide

In this beginner’s guide, we’ll show you how to set up WooCommerce email marketing and send out your first campaign. So, we’ll also cover some tips for improving your results.

First, let’s take a look at the basics of WooCommerce email marketing.

 What is WooCommerce email marketing?

Email marketing is the process of sending targeted emails to your audience. You can use this strategy to promote your business, sell products, and build relationships with customers.

 How does WooCommerce email marketing work?

Email marketing works by sending emails to subscribers who have opted in to receive them. You can create a list of subscribers by capturing their email addresses on your website or through other methods like contests or surveys.

So, once you have a list of subscribers, you can create campaigns and send them targeted emails. WooCommerce, an email marketing tool, makes it easy to create beautiful email newsletters using its drag-and-drop editor. You can also include product images, videos, and links to your website’s products and pages.

You can also use WooCommerce email marketing to send individual emails to customers. So, you can send order confirmation emails, shipping notifications, and other essential information.

 Why use this strategy?

So, there are a number of reasons to use WooCommerce email marketing:

  • It’s the most direct way to communicate with potential and existing customers.
  • It’s powerful for promoting your ecommerce business and building a relationship with your audience.
  • You can also contact individual customers with essential information like order confirmation emails.
  • Email marketing is one of the most effective ways to convert leads into customers. So, in fact, according to the Direct Marketing Association, email marketing has an ROI of 4,300%.
  • WooCommerce email marketing is a great way to keep your audience updated on new products, sales, and other news.

 How to set up WooCommerce email marketing

Now that you know what WooCommerce email marketing is and why you should use it, let’s look at how to set it up.

So, the first step is to create an account with a WooCommerce Email Customizer like BayEngage, MailChimp, or AWeber. Moreover, these tools make it easy to create and send campaigns, and they offer free plans for small businesses.

Once you have an account, you need to create a list of subscribers. You can do this by capturing their email addresses on your website or through other methods like contests, surveys, or pop-ups.

Next, you need to create a campaign. WooCommerce, an email marketing tool, makes it easy to create beautiful email newsletters using its drag-and-drop editor. You can also include product images, videos, and links to your website’s products and pages.

Finally, you need to send your campaign. So, again, you can do this manually or use an automation tool to send it automatically.

 Tips for WooCommerce email marketing

Now that you know how to set up WooCommerce email marketing, let’s look at some tips for improving your results.

  • Segment your list: Segmenting your list is a great way to improve your results. For example, you can segment by demographics like age, gender, or location or by interests or behavior.
  • Send relevant content: The key to email marketing is sending relevant content. If you send irrelevant content, your subscribers will unsubscribe.
  • Test and measure: Always test your campaigns before sending them to ensure they look good and work properly. You should also measure the results of your campaigns to see how they’re performing.
  • Use automation: Automation tools make it easy to send targeted emails to your audience. So, you can set up automated emails to send based on subscriber behavior, like opening or clicking links in your email.
  • Keep it short: Keep your emails short and to the point. People are more likely to read shorter emails.
  • Personalize: Personalizing your emails with the recipient’s name is a great way to improve your results.

WooCommerce email marketing is a powerful tool for promoting your ecommerce business. It’s the most direct way to communicate with potential and existing customers, and it’s a great way to keep them updated on new products, sales, and other news.

Author bio:

Ajitha Victor is a Content Marketer and an email marketing expert at the TargetBay Marketing team. She loves creating content related to email marketing and inbound marketing. In addition, she loves reading and creative writing whenever she gets time, and she never misses a chance to have a good conversation with someone over a cup of chai!