Offer a set of WooCommerce variations on a product, with control over sizes, colours, stock, image and more for each variation beautifully.

You might have used some good WooCommerce themes or even plugins then you must have understood the problem of having your users scroll through an endless list of products just to find something they need.

Let’s say you have a WooCommerce shop where you sell varying types of trinkets and knickknacks. Maybe you have a fantastic glove collection and want to start selling them. So you’ve got a handful of products built in the store and things are going smooth.

You come across a pair of gloves that are identical to another you already built out, the only difference is the colour. So what’s the best way to set that new product up? What about if you sell the same item in varying size? In this article, we’ll learn about product variations and how these can help!

WooCommerce Variations Plugins For Products
WooCommerce Variations Plugins For Products


One the problem that I witnessed myself while using WooCommerce was creating WooCommerce variations in products and displaying them in style for me customers.

Luckily, with the help of WordPress and WooCommerce, you can add WooCommerce variations attributes to your products to help your users get to them more effectively. For example, you can add shoe size as a variable for the shoes you sell at your store. Thus, whenever a user comes to your site for purchasing a shoe, they can select their shoe size and only have to choose between the ones that fit.

Now, this is a very handy feature, but the default functionality that comes with WooCommerce is rather dull and uninvolving. Hence to improve the user engagement here are ten plugins that can improve WooCommerce variations Functionalities:

WooCommerce Variations Plugins

WooCommerce Variations Plugins For Products
WooCommerce Variations Plugins For Products


YITH WooCommerce Color and Label Variations

Download Link

YITH WooCommerce plugin can be used for changing the variable product attributes with icons, custom images, and even dynamic labels. This is something quite out of the norm then all the options that you have seen above. Hence with this plugin, you can get a bit of eccentricity as well as out of the box product variation styling. This in itself can help you in your branding if done right.

One more thing that you need to note is that the plugin is extremely versatile and can be used for any products. From clothing to jewellery, you can rest assured that whatever your online selling business, the plugin will make a valuable asset.


Download Link

WooSwatches can help you convert your dull looking variable product attributes into something that is nice looking, colour complacent and highly interactive. This is the number one selling Swatches plugin from Codecanyon. Besides improving the variable attribute presentation, the plugin can also help with configuring global values with the ability to override it through the product edit page. There is also another feature which allows users to display the attribute swatches on shop page and change product image on hover.

Overall, if you are looking for something that is basic yet can help you bring a level of visual appeal to the different attributes of your variable products then this is one of the best you will find. Furthermore, you will also get access to top-notch support, so if you ever have any issues with the plugin, you can rest assured as ex

JC WooCommerce Advanced Product Attributes

Download Link

JC WooCommerce Advanced Product Attributes, much like the previous entry, helps with replacing the mundane variable product drop-down menus with images, text and colour swatches. But this one comes with a few more added features. For example, you would be getting choices to choose image thumbnails for one of the attributes.

Also, all of the attribute stylings can be easily customized. And one more added feature to this plugin would be the attribute groups functionality which helps in the process of product management. It will also prove to be much pleasing for the users. However, unlike the previous one, you will not be getting premium support. So if you are okay with that and want to make the sacrifice to get a better product management utility then choose this one without hesitation

WooCommerce Attribute Swatches

Download Link

WooCommerce Attribute Swatches can help you make your variable product attributes to be useful, well-designed and visually assertive. It is truly a premium entry in this list and also one of the most expensive ones. You will be paying about $49 for this plugin and for which you will get your hands on amazing features like Color Swatches, Image Swatches, Text Swatches, Radio buttons, Swatch tooltips, Global Product Swatches, and loads more.

You will also get the option for using a beautiful frontend and backend interactive experience. And there is also a world class level customer support desk always ready to help you out when you are in need. Overall, if you are extremely serious about running a highly prolific online store, then this plugin is your best bet.

Improved Variable Product Attributes for WooCommerce

Download Link

Though the last one on this list, the plugin can be considered as one of the best you can opt for enriching your WooCommerce variations. One of its most important functions is to prevent users from being able to select unavailable attributes combinations of a product. Thus, it ensures that the user will never encounter an ‘out of stock’ screen ever again on your site. This can play on a psychological level to help make a better reputation of your website to your users.

Apart from this, the plugin boasts all the usual features like all the plugins mentioned above. But along with all that, you will also be getting an excellent user interface, attribute term customization, product archives selector, and loads more.

WooCommerce Variations Plugins For Products
WooCommerce Variations Plugins For Products



Download Link

WooCombinator, in essence, has the basic functionality of turning your boring select elements on variable products into attractive buttons. You will get up to seven pre-defined styles to choose from, or you can always have the option of adding your CSS Style.

In this regard, WooCombinator is unique and helps you bring something that is ‘you’ into your e-store. Besides this, some of the noteworthy features of the plugin include support for WordPress Customizer, CSS classes for elements and states and also some minified CSS and JS files. Another thing to note here is that the plugin only has reached to change the display logic for the product variable attributes. It doesn’t or cannot alter with the control logic, and so it is safe for newbies as there is no room to mess up.


Download Link

Openswatch is another feature rich WordPress plugin for changing product variations and loads more. Overall it can be extremely useful for any user running a WooCommerce website. Here are some of its features including the basic functionality for changing or adding swatch images for product variation attributes.

With the plugin, you will have the option for adding filer follow attribute, price filters, enable and disable swatch colour as well as pre-select. All of these can also be easily extended and controlled. Overall, it is a nice plugin that can give you a few more additional feature than simply being able to add colours and text for product variations.

WooCommerce Visual Attributes and Option Swatches

Download Link

For this plugin, the name says it all. With visual characteristics, like all of the plugins above, you will be able to seamlessly change the dull and boring product variation attributes into something more aesthetically appealing. And in regards to aesthetic appeal, the plugin does give you handful of options like using labels, radio buttons, colours, picture and lots more.

Some of its main features include picture based swatches, native integration with WooCommerce, ability to configure bulk definitions, over 14 included skins, and an Advanced skins editor for getting manual control over creating the perfect look for your online store.

All in all, you will be getting much more customization freedom and a plethora of options to make your store reflect your brand as truly as you want.

WooCommerce Variation Master

Download Link

WooCommerce Variation Master is essentially an extension for the make web better plugin for WooCommerce. This provides an extremely rich level of customization for the WooCommerce product variations. For example, it allows the admin to add multiple gallery images as well as use colour and image swatches. Overall, the plugin provides a great level of control to the admin to create an appealing shop.

Here are some of the notable features of the plugin. The most impressive and innovative of them is the ability to allow customers to update their variations on the cart page. Also, there is the facility to add colours and swatches and images in bulk.

Variation Swatches for WooCommerce

Download Link

As discussed, Variation Swatches for WooCommerce is a pretty useful plugin which can help customize the product variation attributes making it much more attractive than its default bland styling.

Some of the features that you would be getting with the plugin include complete integrability with WooCommerce. This ensures there will be no sort of compatibility issues. Apart from this, you will get the option to create attributes like colour swatches, image swatches, label and text swatches, global attribute management and some more.

Now, this plugin is a free solution to help you out with your product variation requirements. Hence it is a great way to try out these functions. But for more premium and better performance, and especially if you are serious with your e-shop, it would be best if you try out some paid alternative like the ones that follow.


So these were some of the top-notch WordPress WooCommerce plugins for improving product variations. Now if one of your favourite plugin in this regard has been overlooked then please feel free to cite them in the comments section. This will improve the scope of this read and also provide some more options for your fellow readers.

Share This Post