WordPress and Artificial Intelligence Applications

Do you want to use artificial intelligence and machine learning technologies on your WordPress site? There is a chance that you might already be using one

By Claudio Pires
Updated on May 11, 2024
WordPress and Artificial Intelligence Applications

Do you want to use your WordPress site’s artificial intelligence and machine learning technologies? There is a chance that you might already be using one. In this article, we will share some WordPress plugins that use artificial intelligence and machine learning to offer more innovative features for your website. If you want to learn more about artificial intelligence and machine learning, I suggest you take an artificial intelligence course.

For now, we’re not thinking quite as big as humanoid robots. Instead, we’ll focus on how AI can be put to work on your WordPress site to perform small but essential tasks.

How can AI assist WordPress websites?

It can enhance the user’s experience more intelligently and better for them. For instance, it can improve WordPress search, grammar, and style, show related content, increase conversions, augment e-commerce, and more.

Your website becomes more intelligent, faster, and tailored to your users. This facilitates your time, which you can devote to other endeavors to expand your business.

Artificial Intelligence Usage For WordPress

SEO Boost

SEO is an essential part of creating content for the web. If you want your site to succeed, you’ll have to get it to rank with search engines so users can find it. While not all SEO has to do with your content, optimizing your text and images is essential.

Optimizing your content can be time-consuming, requiring attention to detail in several areas. However, there are a few ways to speed the process up with AI so you can focus on creating content instead of optimizing it.

Running a blog or other text-heavy site could help you improve your content’s SEO. It includes numerous features that perform SEO-related tasks, such as publishing meta descriptions, tagging content, organizing posts and pages, and more.

WordLift points out related articles you might want to link to and Creative Commons (CC) images to enhance your posts. It will also suggest further reading to your visitors based on their perceived interests.

Of course, images need to be optimized too, and there’s a plugin that could help you. AI Text will add ‘alt text’ to your pictures, making it easier for search engines to index them, which will improve the accessibility of your site.

Personalize Experience With Artificial Intelligence

Personalized content is a tried and true way of making visitors feel at home on your site. Relevancy is key for producing returning users, so the more significant the relevance of your site’s information, the better off your site will be traffic-wise.

For example, Some plugins suggest other posts on your site to your users related to the one they’re currently reading:

Its AI always assesses your content to show the most recent and relevant content first. It also updates its algorithms based on your users’ behavior, so it’s always learning how to deliver content your users will click on.

If you’re more of a content curator than a creator, MyCurator is a plugin that can streamline your process:

It shows you web content related to topics you’ve set and learns what content you like by responding to the feedback you give it. It’s a quick way to add a large volume of content to your site.

Improve Your Content

Correct spelling and grammar are essential, not just because your grade school teachers said so. It plays a role in new visitors’ perceptions of your site. Websites with many spelling and grammar errors often seem less trustworthy and professional. Artificial Intelligence helps with it.

Your word choice also matters. Overusing cliches leads to boring content your readers are more likely to give up on, while fresh ways of expressing your thoughts are more attractive. Additionally, poor word choice can lead to confusing sentences, decreasing the quality of your communication with site visitors.

You may know Jetpack has a proofreading feature, but it’s possible you missed that it uses AI to achieve it. After the Deadline, it provides spelling, grammar, and style checking to make your content professional and easy to understand. It can even detect when correctly spelled words are being used in the incorrect context, saving you from embarrassing mistakes. Finally, it checks for style errors, including cliches and discriminatory language.

Artificial Intelligence For Customer Service & Sales

Waiting on hold for customer service is becoming a thing of the past. Customers want fast responses to their inquiries. While contact forms and customer service lines are occasionally helpful, they can’t provide the speed most people desire.

Excellent customer service is essential for driving sales and producing repeat customers. Using AI to handle customer service will keep you from answering daily requests. However, Artificial Intelligence still provides your customers with the service they need.

This is where chatbots come in. These AI-powered tools can help direct customers around your site and answer basic questions. For example, a chatbot could prove especially useful if you have a high-traffic e-commerce site.

Unfortunately, there are subjectively few good chatbot plugins for WordPress. Fortunately, other tools integrate well with WordPress and add a customer service chatbot to your site.

Several chatbots work with Facebook Messenger to provide customer service on your site. Such as Chatfield, Many Chats, and It’s Alive. We also recommend checking out Landbot.io, which can create conversational landing pages and even be used as a pop-up chatbot.

WordLift AI-powered SEO – Schema

The WordLift plugin incorporates its web-based service into your WordPress website. It provides tips on how to optimize your content through its knowledge graph.

It analyzes your content to provide facts, figures, and media that match and build associations between your articles, this leads to better recommendations for your content. It creates a knowledge graph for your personal website that becomes more intelligent as you add additional information.

Final Thoughts About Artificial Intelligence

Artificial intelligence and machine learning will continue to creep into our lives. It’s a rapidly advancing area of technology that has already found its way into the WordPress sphere.

A growing number of plugins use machine learning to improve their performance and offer previously unavailable services. From language processing. Moreover, with Artificial intelligence, content curation and dynamic analysis to automatic support, discounts, and image recognition applications are numerous.

Claudio Pires

Claudio Pires is the co-founder of Visualmodo, a renowned company in web development and design. With over 15 years of experience, Claudio has honed his skills in content creation, web development support, and senior web designer. A trilingual expert fluent in English, Portuguese, and Spanish, he brings a global perspective to his work. Beyond his professional endeavors, Claudio is an active YouTuber, sharing his insights and expertise with a broader audience. Based in Brazil, Claudio continues to push the boundaries of web design and digital content, making him a pivotal figure in the industry.