Do you want to use artificial intelligence and machine learning technologies on your WordPress site? There is a chance that you might already be using one. In this article, we will share some WordPress plugins that are using artificial intelligence and machine learning to offer smarter features for your website.
For now, we’re not thinking quite as big as humanoid robots. Instead, we’ll focus on how AI can be put to work on your WordPress site to perform small but important tasks.
Artificial Intelligence Usage For WordPress
SEO is an essential part of creating content for the web. If you want your site to succeed, you’ll have to get it to rank with search engines so users can find it. While not all SEO has to do with your content, optimizing your text and images is important.
Optimizing your content can be time-consuming, as it requires attention to detail in several areas. However, there are a few ways to speed the process up with AI so you can focus on creating content instead of optimizing it.
If you run a blog or other text-heavy site, WordLift could help you improve your content’s SEO. It includes numerous features that perform SEO-related tasks, such as publishing meta descriptions, tagging content, organizing posts and pages, and more.
Additionally, WordLift points out related articles you might want to link to and Creative Commons (CC) images to enhance your posts. It will also suggest further reading to your visitors, based on their perceived interests.
Of course, images need to be optimized too, and there’s a plugin that could help you. Automatic Alternative Text will add ‘alt text’ to your images, making it easier for search engines to index them, which will improve the accessibility of your site.
Personalized content is a tried and true way of making visitors feel at home on your site. Relevancy is key for producing returning users so the greater the relevancy of your site’s information, the better off your site will be traffic-wise.
For example, Bibblio suggests other posts on your site to your users related to the one they’re currently reading:
Its AI assesses your content to always show the most recent and most relevant content first. It also updates its algorithms based on your users’ behavior, so it’s always learning how to show content your users will click on.
If you’re more of a content curator than the creator, MyCurator is a plugin that can streamline your process:
It shows you web content related to topics you’ve set and learned what content you like by responding to the feedback you give it. It’s a quick way to add a large volume of content to your site.
Improve Your Content
Using correct spelling and grammar is important, and not just because your grade school teachers said so. It actually plays a role in new visitors’ perceptions of your site. Websites with many spelling and grammar errors often seem less trustworthy and professional.
Your word choice also matters. Overusing cliches leads to boring content your readers are more likely to give up on, while fresh ways of expressing your thoughts are more interesting. Additionally, poor word choice can lead to confusing sentences, decreasing the quality of your communication with site visitors.
You may know Jetpack has a proofreading feature, but it’s possible you missed that it actually uses AI to achieve it. After the Deadline provides spelling, grammar, and style checking to make your content professional and easy to understand. It can even detect when correctly spelled words are being used in the incorrect context, saving you from embarrassing mistakes. Finally, it also checks for style errors, including cliches and bias language.
Customer Service & Sales
Waiting on hold for customer service is becoming a thing of the past. Customers want fast responses to their inquiries, and while contact forms and customer service lines are still helpful from time to time, they just can’t provide the speed most people desire.
Great customer service is essential for driving sales and producing repeat customers as well. Using AI to handle your customer service will keep you from answering requests all day but still provide your customers with the service they need.
This is where chatbots come in. These AI-powered tools can help direct customers around your site and answer basic questions. For example, if you have a high-traffic e-commerce site, a chatbot could prove especially useful.
Unfortunately, there are subjectively few good chatbot plugins for WordPress. Fortunately, there are other tools that integrate well with WordPress and also add a customer service chatbot to your site.
There are several chatbots that work with Facebook Messenger to provide customer service on your site, such as Chatfield, Many chats, and It’s Alive. We also recommend checking out Landbot.io, which can create conversational landing pages and even be used as a pop-up chatbot.
Final Thoughts About Artificial Intelligence
Artificial intelligence and machine learning will continue to creep into our lives. It’s a rapidly advancing area of technology that, as we have seen above, has already found its way into the WordPress sphere.
A growing number of plugins use machine learning to improve their performance and offer services that were unavailable before. From language processing, content curation and emotional analysis to automatic support, discounts and image recognition, applications are numerous with Artificial intelligence.