WordPress Content Syndication: A Complete Guide
Learn what is WordPress content syndication in this complete beginner's guide, benefits and how to implement it on your website
In all honesty, writing articles and blog content is not that easy. It takes lots of research, wit, and creativity to create a blog post that’s valuable and engaging to your audience. If you don’t have the time (or the creative juices) to write from scratch, you could hire someone to do it for you. Learn what is WordPress content syndication in this complete beginner’s guide and how to implement it on your website.
However, let’s say you don’t have the budget to hire a writer. Let’s also say you don’t have the time to write new articles yourself. What can you do in such a seemingly impossible situation? Enter content syndication.
Content syndication is an effective way to save time while getting your content in front of a wider audience. In fact, 30% of B2B experts view content syndication as the most effective lead-generation method.
In this article, you’ll learn how WordPress content syndication works and the benefits it brings to your business.
What is WordPress Content Syndication?
WordPress content syndication is simply the process of legally republishing the same high-quality content on other relevant blogs, news aggregators, and other sites. This content can be visual content like infographics, videos, and images or written content like blogs and articles.
Content syndication aims to allow publications of all sizes to give their audience additional information about a certain digital asset. WordPress is a powerful tool that offers several content syndication plugins to make the process easier for its users.
The original source also benefits since their brand gets to be seen by new audiences. Plus, the author gets backlinks to their site, which boosts their SEO. So everybody wins.
WordPress content syndication may seem similar to guest posting since they both ultimately provide backlinks to your website. But there’s one main difference. A guest post is 100% unique and exclusive to that site where it was published.
In content syndication, multiple copies of an original post are posted on several websites following this beginner’s guide to WordPress content syndication.
As long as you’re careful in choosing content syndication websites that align with your content, you’re good to go. These websites will always add the necessary attributions whenever they syndicate content. See the attribution made under the byline:
The label also helps ensure that you avoid any duplicate content issues that may arise.
How Does Content Syndication Work?
With an understanding of the basic concept of content syndication, let’s now look deeper into how it works.
There are two main types of content syndication, namely:
- Free content syndication
- Paid content syndication
Let’s break them down:
Free Content Syndication: How to Implement
Free content syndication involves producing quality content and distributing it on content syndication platforms that help get it in front of the right audience for free. Examples of these platforms include niche Facebook groups, Reddit, LinkedIn, Medium, and other big sites.
Here’s an image showing where a few publishers syndicate their original content using this beginner’s guide to WordPress content syndication.
The secret to a successful free content syndication strategy is to speak the language of the audience on your chosen platform.
Let’s say you’ve chosen a few Facebook groups to post your content. Read through the groups’ posts that got the highest engagement. Study the tone of voice and post structure. Then craft your post based on your findings.
Paid Content Syndication: How to Implement
Paid content syndication is where you pay a lead generation company or professional distribution company to post your content. This content can then be republished on their own platform or by other publishers within their content network.
Examples of paid platforms include Taboola, PR Newswire, and Outbrain. Most of them charge on a cost-per-lead basis, typically from $20 to $80.
The platforms will typically cite your content as related or recommended content at the bottom of editorial content pages.
Paid content syndication allows your content to be featured in major publications with little effort from you.
4 Benefits of Syndicating WordPress Content
Now that you’ve gained a good understanding of what content syndication is, let’s take a look at four key benefits of WordPress content syndication.
1. Increased Backlinks
As mentioned earlier, WordPress content syndication can help boost your site’s SEO. Although not one of the most common link-building techniques, content syndication can still help you gain high-quality backlinks to support your SEO campaigns.
The number of quality backlinks a website has indicates its authority and relevance in a specific industry. This tells search engines to rank the website higher on SERPs, following this beginner’s guide to WordPress content syndication.
Getting backlinks from reputable sources also increases your site’s organic traffic. More people get to know about your site and what you offer. This leads to a heightened interest in your brand from your target audience. Keep reading to learn how to implement content syndication on your site.
Syndication networks tend to have multiple partners and publishers. This helps ensure your brand’s content gets to niche markets that you’d otherwise have a hard time reaching.
Don’t worry. Reaching out to these syndication platforms isn’t that difficult. You can easily find their contact information online or use an email finder to get valid email addresses for your outreach campaigns.
2. Increased Revenue
Any marketing strategy aims to get audiences to convert to paying customers. But this tends to be a challenge for most (if not all) businesses. Most mid-sized and large companies say they see less than 5,000 qualified leads monthly. But WordPress content syndication can help with that.
Syndication maximizes your reach by showing your content to a targeted niche audience. Here’s a diagram showing the effectiveness of content syndication in increasing product coverage to relevant audiences.
Just make sure you use filters or targeted account lists to ensure the audience seeing your digital assets are prospective buyers. This allows you to save the cost of nurturing poor-quality leads.
Also, when using paid WordPress content syndication, the cost of acquiring new leads shouldn’t exceed the returns you get from your syndication efforts. A low ROI is a sign that your syndication efforts may not be working well for your brand.
Additionally, if you’re using free content syndication, then conversion is equally important. This is because it’s only logical to get rewarded with lead conversion and increased revenue for the time you invest in creating the content.
3. Improved Online Presence
With over 1.88 billion websites on the internet today, you need to find a way to stand out. That means using a single channel to reach your target market won’t be enough. You need to be in as many touchpoints as possible.
This is where syndication can help.
WordPress content syndication lets you get your valuable content in front of more people. So, your website visitors aren’t the only ones to see your content. Even the visitors of your chosen syndicated websites can see it. If you also use content syndication channels like social media platforms, you can even boost Instagram followers, gain more Facebook likes, and increase retweets, ensuring your content gets seen by an even larger audience.
But let’s back up a bit. Why do you need the increased online presence in the first place? The more people who see your brand, the more potential sales you can have. After all, people don’t usually buy from brands they’ve never heard of.
4. Greater Brand Recognition
A visible brand is a recognizable brand. The more vibrant your online presence becomes, the more quickly audiences will recognize your brand. Brand recognition, in turn, helps build trust.
Why do you need to build trust? That’s one way your brand equity can greatly increase. Brand equity is the value of your brand determined by consumers’ perception of its desirability and quality. The stronger your brand equity, the more people perceive you as a brand that’s worth their time and money. In other words, a strong brand equity sets you apart from the competition.
So, where does WordPress content syndication come in here? We already know that WordPress content syndication helps increase your online presence. More people aren’t just exposed to your brand. They’re also exposed to your logos, taglines, and more.
The more they interact with these branding assets, the more they can associate these with your brand when they see them the next time around. In other words, your brand recognition increases and you reap all the benefits we mentioned above.
Plus, WordPress content syndication doesn’t just allow for just any type of brand recognition either. Since people are primarily exposed to your content that gives them value, you ensure they specifically recognize you as an authority in your niche. That’s a good thing because it means you become their go-to source for industry-related information.
To wrap up, you’ve learned what WordPress content syndication is. It is the process of republishing the same content on other sites. This content can be in the form of infographics, videos, blogs, articles, and more.
You also learned that there are two types of WordPress content syndication: paid and free content syndication. Free content syndication is distributing your content on content syndication platforms that don’t require payment. Paid content syndication is where you pay a lead generation company or professional distribution company to republish your content.
Whichever you use, the benefits of WordPress content syndication are many. These include increased revenue and online presence, greater brand recognition, and improved SEO through backlinks.
Overall, the main takeaway is this: if you’re not using content syndication strategies just yet, you’re missing out and how to implement it.