Do you want to auto-publish your WordPress posts to LinkedIn? LinkedIn is a social network of professionals and a powerful platform to bring traffic to your WordPress site. In this article, we will show you how to publish WordPress posts to LinkedIn companies or profiles automatically using WP LinkedIn Auto Publish plugin for free.
LinkedIn Importance
People who use LinkedIn are the productive, motivated types who care significantly about the Next Big Thing. Or life hacks. Or productivity hacks. Maybe even ideas and concepts they haven’t thought of — or haven’t thought of in a specific way.
You have. You write about all of that on your WordPress site. Your content is explicitly aimed at the demographics of people with whom you’re connected on LinkedIn, but they aren’t seeing it because you focus on SEO and organic traffic.
The problem is they’re not searching for it because they don’t know they need it.
Hence, posting from WordPress to LinkedIn. With just a few clicks and a bit of setup, you don’t have to change your SEO strategy at all, nor do you need to alter the content production workflow of your team. Get a plugin like WP LinkedIn Autopublish, and you’re in business. Maybe even literally.
As with (just about) any other plugin, you must download it from the WP.org repo or your WP admin dashboard. With it installed and activated, you will have a new item in your sidebar menu. The beauty of this plugin is how simple it is and how easily it works.
The only settings you need to worry about are on this single page, behind each of these 4 tabs. (Technically, there are 5, yes, but the last one is an FAQ help tab you won’t use much, I hope.)
Job hunters and managers on LinkedIn
LinkedIn will facilitate your job seeking process by allowing most hiring managers and recruiters to utilize it. A staggering 90% of recruiters believe LinkedIn is most effective at vetting candidates during the hiring process; this is especially true of candidates under 45 (89%).
Having an active and well-constructed LinkedIn profile will, thus, significantly increase the likelihood of your being discovered by companies looking to hire people based on your abilities and experience.
Ultimately, potential employers will contact you if they believe you will be a good fit for their company, rather than you having to pursue and connect with each company yourself actively. Additionally, 75% of people who recently changed jobs relied on LinkedIn to choose their career.
Connection to Publish WordPress Posts On LinkedIn Automatically
The first thing you will want to do is click the Connect to the LinkedIn button to authorize your account to work with the plugin. With that done, you’re not far from automatically pushing from WordPress to LinkedIn. We need to ensure what content you want to be pushed to the network and how much of it.
Under the Profile Selection tab, you can choose which LinkedIn profile you want to share. Many people will only have one, but if you run a team or a company page, you might have more here. Pretty self-explanatory here.
Just make sure that you click on the profile to enable it. The connected profile is not enabled by default.
Now, you’re ready to set up your sharing options and get to the real heart of what you want to do using the WP LinkedIn Auto Publish WordPress plugin usage guide & tutorial.
Share Features to Publish WordPress Posts On LinkedIn Automatically
When you get inside the Sharing Options tab, you will see some shortcodes to the left. Each represents an element of your post that you can share from WordPress to LinkedIn. Whether you want the full content of the post, just the website title or article title.
Maybe a link back so you can drive traffic and engage communication on your platform, whatever. Just fill out the template here with whatever options you want.
Now, you will be able to adjust this on a post-by-post basis, as you will see below, so you don’t have to feel like you’re stuck with the text and format for every post you share. This is just the default format, so you won’t have to enter all this each time using the WP LinkedIn Auto Publish WordPress plugin usage guide & tutorial..
The rest of the options are your global settings. You choose the default profile to share too. And which categories you do not want to be posted to LinkedIn.
It’s the inverse of what you may expect, so keep an eye on this and don’t check all of them out of habit. And then, finally, you can make it so that only certain kinds of content get present to LinkedIn from WordPress. You may be looking in creating a custom post type that gets present but not your regular blogs, for instance.
More Features to Publish WordPress Posts in LinkedIn Automatically
These options are cut-and-dry. You can choose not to post by default. I like having this checked because it gives you more granular control over your content.
The other is hiding the posts column. This is not the WordPress to LinkedIn meta box on the editing page, but rather the quick-view column as you look under Posts – All Posts.
I don’t use a lot of columns for this kind of high-level view of my content, but this one adds the functionality of sharing a post directly from it.
So you can quickly see that you didn’t share a post you thought had gone out. One-click, and it’s on delivery.
On The Post
And once you get inside the post, it’s business as usual to write the content. The only difference will be the meta box to the upper right of your screen. By default, it’s even above the Publish panel.
Whenever you have all the structure you want, you can hit Share Now or publish the post as usual. The Share Now button is great for when you have older posts to share or maybe an update you made that’s worth a second look.
Once your post is up, it will appear in your feed on LinkedIn, just as though it were any old post that you present.
The only caveat with this method of posting is that you can’t share the entire post content to LinkedIn because of the API the platform provides. The developer’s FAQ states that when that API function is up, they will get right on it.
Conclusion
Now that you have the plugin set up, the default template made, and your account and profile adequately connected, it’s ready to get to sharing and connecting.
Your content for your site is more than ready to get out there and be present by new eyes. So make sure that you take advantage of a social network that has a very high return for you, especially if your content is in the productivity and/or business niche.
