Write Your Brand Story in 10 Easy Steps

Stories have been great communication. Let's learn how to write your brand story in simple steps & guide to create the perfect storytelling

Updated on October 11, 2022
Write Your Brand Story in 10 Easy Steps

Stories have been a great communication tool ever since time immemorial. A brand story helps to develop an emotional connection between the brand and its consumers. They are great inspirational tools since they fire people’s imaginations and propel them to act most often. Brand stories are the only good ground for business but are also profitable and contain memorable messages which stick in people’s minds as they make them think and feel like the characters. Let’s learn how to write your brand story in simple steps & a guide to creating the perfect storytelling.

Write Your Brand Story in 10 Easy Steps

Most of the great entrepreneurs we know and want to associate with always have their own stories behind their greatness. Great brands articulate their brand’s stories because only through the inspiration we are able to add value to other people. Therefore, to become an outstanding and successful entrepreneur, you must have a brand story, and the following steps will help you write yours.

Write Your Brand Story in 10 Easy Steps
Write Your Brand Story in 10 Easy Steps

1. Write the Brand Story with a Clear Vision

The first and most important part of writing a brand story is to have an extremely clear vision. We need to think beyond the products and services we offer our consumers. You should focus on building a legacy. You should concentrate on impacting not only your consumers but also the non-consumers.

The brand story should be able to not only provide services to the target audience but also empower and motivate them as well. They should be able to gain some value by interacting with your brand. Having a clear vision also means that you connect with the correct audience.

2. Relate to the Audience

Getting to know your audience will help in creating a vivid picture of the character that your brand is addressing. This will involve learning their passion, what motivates them, the challenges they encounter, their lifestyle, and their likes and dislikes. It will also help in creating your persona, making your persona go through the challenges, and then creating a working solution to the challenge.

Your character should be factious as well as the challenges they undergo. The solutions provided should also be humanly relatable. Blake Mycoskie, for instance, created Tom’s shoes and donated them to the shoeless children in Bueno’s Aries – he knew the challenges facing his audience. He came up with a relatable solution for the children knowing well that they couldn’t afford shoes, so he offered to donate them. This earned his brand a lasting legacy.

3. Use Descriptive Words to Write the Brand Story

While writing your brand story, you must give as many descriptions as possible. People are moved by what they see and feel. You should use words that try to evoke the feeling of your target audience when they visualize themselves in the same situation. As the storyteller, you should be able to map your communications plan. This will help you align the story with the channel of your target audience. How well you narrate your story should be a key factor, as this is what will be able to move your audience.

4. Give Historical Accounts: Brand Storytelling Guide

Every company had a past before it got to where it is. They also have plans and goals for the future. Your brand story should have interesting but factual testimonials as to where the company has come from, and what steered it to where it is at the moment. These testimonials should be motivating but should not be exaggerated.

You should also be able to explain your plans for the future, which should not focus only on the company but on its audience as well.  Give highlights on your purpose, goals achieved, and those yet to be accomplished, your vision for the brand, and realizations. You can also identify some loopholes noted previously and what you did to seal them, the progress that has been so far, and how far you want to go.

Brand Story Writing
Brand Story Writing

5. Consistency on the Brand Storytelling Guide

Your brand story should remain consistent with the promise and image. Consistency will make your story to be accurate, honest, and believable. A consistent brand story helps to generate leads that can be used to write a brand story that’s gratifying and consolidating for the future.

If you tell your audience a given level today, then two weeks later, come up with a different one, and the following month it’s something different from the first, and the second, they will be forced to believe that you are lying or may end up confused.

6. Uniqueness and Originality to Write a Brand Story

You should be able to come up with very simple and authentic ideas. This will help to make your brand as outstanding as possible. It may require one to go the extra mile in burning the midnight oil while trying to research unique and extraordinary ideas.

The originality of your brand story and its unique nature will attract consumers to use your products and not go for the alternatives. With the high competition in the outside market from other brands, the only thing that will make your brand marketable will be its unique nature. There are various ways to do this, for example, choosing the best domain that will ring in the ears of your customers and prospects.

7. Keep it Simplified

Most people do not like very detailed stories requiring much attention and time. It should be simplified so that the audience will not have to venture a lot of energy and thinking before grasping an idea of the story.

However, this does not mean that you omit certain details just for you to keep it short. It should be precise but contain all the required information. If it contains images or videos, for that matter, then they should be self-explanatory. WordPress offers various plugins to help you with visual design; just make sure that your design passes the message across.

8. Understand the Complete Story of Arc

The brand story should be long-term, so your audience can relate to and identify with it. It should be so that it doesn’t end in just one shot. Give it a twist that will leave your audience guessing and anticipating to know what’s next. The challenges that your character goes through should not have an immediate solution.

9. It Should Have Value: Brand Storytelling Guide

Your brand story should be able to transform the target audience. People should be able to gain some value from interacting with the brand. Before going with a certain story for your brand, ask yourself what value it adds to your marketing efforts. Make sure to quantify this value; you are in business, after all.

10. The Characters Should Be Relatable to the Audience

The target audience should be able to relate to the persona in your story. This will help in growing their emotional connection. For instance, your brand should not have unhealthy characters, yet you are talking about food supply.

A good brand story determines how well your brand can sell to your target audience. It should not only be captivating but also motivating and emotionally attached. Focus more on making your brand story, which will give you an easy time marketing your products.

What’s Next?

The beauty of brand stories is that they can be transferred to any platform and content. They are a great way to live, breathe and be the value of history to you. For example, Coca-Cola’s Share a Coke campaign brings people together by adding names to packaging. They demonstrated the brand value of bringing the community together through this event.

Once you have a clearer picture of your brand story, see how you can wrap it in a story that spreads and touches people. Can you relate this to the real story of your audience? Can you personally connect them with your account or a client, making them resonate and be memorable?

People often forget what they were told but never forget a good story. This content will stick around in the minds of your potential clients and spread when others tell them about you or your company. That’s what makes the story so powerful.

Here are some places to promote your brand story.

  • the “About” page on the website;
  • social media; like Instagram
  • e-mail;
  • Word of mouth;
  • video content

Now that you have the tips and tricks to help you write your brand story, get out there and start writing! If you’re starting to feel bad about taking more time than expected, remember that the greatest novels aren’t written in a day. This is your story!

I hope this guide for your brand storytelling helps your business or startup.

Author Bio: Sophia Clark is a creative writer. She is working on several projects. And one of them is Edubirdie. In her free time, she enjoys writing fiction and reading it. Her big dream is to publish a book one day.