In a sales economy where customers expect a brand they’re buying from to speak directly to them, personalization has become more of a baseline necessity than an option for businesses. But scaling that style of personalized messaging across thousands of potential customers or returning customers has always been a big ask for marketers. In this article, we’ll explore how to personalize digital marketing campaigns with LLM (Large Language Models) prompts.
This is where Large Language Models (LLMs) and smart prompt engineering can make your life easier. With the right attitude of embracing technology, LLM prompts can automate personalized content creation. This allows brands to connect with their audiences in more meaningful ways without having to commit to thousands of hours of paid employee effort.
What are LLM Prompts?
Large Language Models are advanced AI systems that can be trained on huge amounts of data to generate human-like text. LLM prompts are simply the instructions you give the model in order to guide the output it will give back to you in return.
Existing automation models can individualize content to the extent of adding in a specific name or a location, but true personalization is about more than just a fill-in-the-blank approach.
Prompts can turn a basic email into something that references a person’s job title, their industry, or their customer pain points. Using LLM prompts, you can build a marketing campaign that is relevant and holds meaningful context for your customers.
Types of LLM Prompts
There are a few different types of LLM prompts. Choose the best type of prompt in order to accomplish what you want your end result to be.
- Direct instruction: These prompts give the AI a very specific task.
- Task completion: If you have a partially completed project ready, this prompt instructs the AI to complete it.
- Few-shot learning: This is the type of prompt you’d use if you want to give the AI examples to teach it how to respond to similar scenarios.
- Story continuation: Used in a situation where you have a narrative or dialogue but you’d like it to be extended.
- Question-answer: This prompt type asks for specific, easy to understand answers to provide to users.
How to Build Effective Personalization Prompts
Here is a quick four-step guide to using LLM prompts to most effectively personalize your content.
1. Identify Your Audience Segments with LLM Prompts
Start by looking at the details that define your target groups. These can include data sets like job information (title, responsibilities, industry, etc.), pain points relevant to their industry, and recent behaviors you may have documentation of.
2. Create Modular Prompts
Continue by figuring out what your placeholders should be. These are the components of your messaging that the AI system will fill in with personalized information. Some of the most common examples would be the recipient’s first name, their industry, and the pain points you want to address.
3. Set Context for the Model
You also need to provide context for the model. This means give it an idea of who it’s writing as, as well as who it’s writing to. This helps the messaging that it outputs flow organically with the material created by your employees or marketing team.
4. Be Specific using LLM Prompts
The clearer and more detailed a prompt you can provide for the model, the more accurate and helpful the output will be.
Here’s an example of what a prompt created using these four steps can look like:
“Write a casual but professional email to [First Name], who is a [Job Title] in the [Industry] field. Explain to them how our product can help them resolve [Pain Point]. Keep the email under 200 words, and end with a question that will motivate them to respond.”
Conclusion
LLM prompts give you the ability to personalize digital marketing campaigns at scale. Learning how to write thoughtful, specific, and direct prompts can help you cast the widest net amongst customers, both current and existing.
By taking the time to craft thoughtful prompts, you can produce tailored, engaging content without the manual grind. Combine this with human oversight and you’ll find yourself living in the future of digital marketing. Don’t waste any time in learning how to master LLM prompts and make them work for you.
