It takes more than a great product to land sales; it also requires smart and efficient outreach strategies. That said, cold emailing is very powerful but can be ineffective if it’s not implemented with the right tools. Poor cold emailing tactics lead to low response rates, deliverability issues, and scaling challenges. In this article we’ll explore the best cold email software you should use for landing sales, improves deliverability, automates outreach.
Using cold email software improves deliverability, automates outreach, and tracks performance, making it important for boosting conversions. This article covers the top five cold email tools, starting with one of the most reliable ones: Instantly.
Instantly: The Ultimate Sales Outreach Engine for 2025
Instantly has emerged as a leading AI-powered platform revolutionizing cold email campaigns in the digital marketing space. This software is designed to streamline and improve sales outreach efforts. Instantly also offers businesses the tools they need to connect with potential clients and drive revenue growth.
Best Cold Email Software Key Features
- High Deliverability: Instantly uses advanced strategies that lets your emails reach their target audiences and prevents your messages from getting tagged as spam. As a result, a great way to use cold email for landing sales.
- Unlimited Sending Accounts: Users can connect and manage unlimited email accounts without attracting additional costs.
- Warm-Up Features: Instantly also offers automated email warm-up capabilities that let you send bulk emails, build a positive sender reputation, and improve deliverability rates.
- Robust Analytics: Instantly provides thorough analytics that offer insights into metrics like open rates, reply rates, and campaign performance.
Why Instantly Leads in Sales Outreach
- User-Friendly Interface: Instantly has a user-friendly design that ensures users can easily navigate and utilize the platform’s features.
- Scalability: Instantly supports businesses as they increase their outreach efforts with the ability to add unlimited email accounts and manage extensive campaigns.
- Cost-Effectiveness: Instantly also offers a flat monthly fee for unlimited sending accounts. It provides a budget-friendly solution for businesses who want to scale their email marketing efforts on a budget.
- Comprehensive Automation: From personalized message templates to smart sending sequences, Instantly automates many aspects of email campaigns, saving you time and ensuring consistency.
Brevo
Brevo is a global SaaS platform for relationship marketing. Founded in 2012 by Armand Thiberge, Brevo (formerly Sendinblue) serves 500,000 plus users. It offers user-friendly email marketing, automation, and CRM tools for all business types, a great way to use cold email for landing sales.
Brevo’s Strengths: Best Cold Email Software
- Comprehensive Marketing Suite: Brevo provides an all-in-one software that includes email marketing, chat, SMS campaigns, CRM, and automation tools, allowing businesses to manage their marketing efforts from a single interface.
- Global Reach: Brevo supports businesses with an international audience as it is available in six languages and multiple countries.
- User-Friendly Interface: Brevo’s simple design ensures that users can easily navigate and utilize its features.
- Affordable Pricing: Brevo’s competitive pricing plans make it accessible to startups and small businesses looking for affordable marketing solutions.
Brevo’s Limitations
- Limited Advanced Features: Brevo may lack some advanced features tailored specifically for cold email outreach and sales prospecting.
- Deliverability Concerns: Some users have reported challenges with email deliverability rates and this negatively affects the effectiveness of campaigns.
- Customization Constraints: Brevo’s customization options are under limits and prevents businesses from creating highly tailored marketing campaigns.
Woodpecker
Woodpecker is a Poland-based email automation software that was created in 2015. It was designed to assist B2B companies in lead generation and cold email outreach. Woodpecker caters to sales teams, agencies, and businesses that want to personalize and automate their email campaigns.
Best Cold Email Software: Woodpecker’s Strengths
- Email Warm-Up: Woodpecker offers an integrated warm-up feature to improve email deliverability, allowing sales teams to gradually increase their sending volumes.
- Personalization: This software also allows users to create personalized email sequences.
- Reply Detection: Woodpecker’s system automatically detects replies and pauses sequences to avoid unnecessary follow-ups.
- A/B Testing: Users can test different email variations to optimize campaign performance.
Woodpecker’s Limitations
- Limited Advanced Features: Compared to software like Instantly, Woodpecker lacks certain advanced functionalities for extensive sales outreach.
- Pricing Structure: Adding multiple features or increasing your email volumes can increase the base cost.
- Learning Curve: New users might need to spend more time learning how to navigate the software.
Lemlist
Lemlist is a Paris-based cold email outreach platform that was launched in 2018. It’s designed to help businesses personalize and automate their email campaigns. Lemlist targets startups, sales teams, and agencies who want to boost their lead generation efforts through cold email outreach.
Lemlist’s Strengths
- Personalization: Lemlist lets users customize emails with dynamic content to increase engagement rates.
- Automated Follow-Ups: The software allows users to schedule follow-up emails and consistent communication with prospects.
- Multichannel Outreach: Beyond emails, Lemlist supports integration with LinkedIn and other channels for a thorough outreach approach.
- Deliverability Tools: Features like email warm-up help to improve inbox placement and sender reputation.
Lemlist’s Limitations: Best Cold Email Software
- Pricing: Some users find Lemlist’s pricing structure higher than other platforms that offer similar features.
- Learning Curve: Lemlist’s features can overwhelm new users because it has a higher learning curve.
- Limited CRM Integration: Lemlist’s CRM integrations may not be as extensive as some competitors like Instantly.
Overloop
Overloop is an email outreach and engagement platform that assists sales teams in managing their cold email campaigns. It offers features such as templates, email tracking, and analytics that allows users to create personalized campaigns and join multiple communication channels.
Overloop’s Strengths
- Email Tracking: Overloop provides real-time insights into email opens and clicks.
- Customizable Templates: Overloop provides different customizable templates that can be tailored to specific campaigns.
- Comprehensive Analytics: This software also delivers detailed reports on campaign performance and helps strategy optimization.
- Multichannel Outreach: Overloop also integrates with LinkedIn and phone calls, providing a holistic approach to prospecting.
Overloop’s Limitations
- Limited Advanced Features: Firstly, overloop lacks some advanced functions found in specialized platforms like Instantly.
- Integration Constraints: Although Overloop integrates with multiple tools, the range isn’t as extensive as other competitors.
- Learning Curve: Finally, new users typically need more time to fully understand and use all its features effectively.
Land More Sales With Cold Email Outreach Software
The right cold email software can make or break your sales strategy. With Instantly, you get unlimited sending, unmatched deliverability, and powerful automation to ensure your emails land where they should.
Why Instantly is the best choice:
- Unlimited email sending for maximum reach
- AI-powered warm-up to boost deliverability
- Detailed analytics to track performance
- Automated follow-ups to close more deals
- Scalable & affordable for any business
