Call-to-action buttons on websites are often neglected. Designers sometimes don’t understand exactly what makes a good call to action button beyond being attractive and fitting into the overall design. But the call to action buttons is too important to be designed without some kind of understanding of what makes them effective. After all, the main […]
Designers obsess over the style and art of their work, and rightfully so. However, they make this grave mistake of not going deeper. A good designer knows what makes a certain element of web design appealing. He or she knows how to catch a person’s attention. But it is rare that you will find a […]
Every brand wants to be seen by the people that will help their business grow. However, figuring out how to do that can be a puzzle on its own. Getting your audience’s attention doesn’t have to be a puzzle in this digital age as it has created numerous ways for you to connect and engage […]
Choosing a domain name isn’t easy. You want a website address that will be both memorable and meaningful while simultaneously describing what your brand is all about. But even after you’ve come up with something catchy and worthy of your brand, you may find that the .com domain is already taken. That only leads you […]
Branding has never been more critical. With purchasing power firmly in the hands of consumers, having the right brand attitude and perception can work for your e-commerce business in a wide variety of ways. From improving customer loyalty to increase your conversion rates, every business owner needs to recognize the essential benefits of the right […]
One of the best skills that an entrepreneur can have, and one which not many have yet, is the ability to spot problems with their business operation. It can be hard to take an honest and critical look at the operation that you devised, but when you can spot problems it allows you to make […]
Well-rounded, highly-developed soft skills can be invaluable to business success. While soft skills can at times be more difficult to develop than hard skills—more quantifiable attributes such as web design, accounting, or editing experience—they are arguably equally important in running a successful business. In this article, we’re going to talk about what soft skills are […]
If you’re done abiding by the restrictive policies that the big e-commerce stores, such as Amazon and eBay, enforce upon you as an online retailer, then don’t stand for it any longer. Instead, pick up your ball, leave the major marketplaces, and set up your stall elsewhere on the Internet. See now how to create […]
While a website is an integral part of any 21st-century business, many people fail to realize the importance of its optimization. Building a website has to involve proper physical and visual design in order to provide better monetization options. Even the most beautiful and content-filled website may not boost your profits if you don’t take […]
Having a high number of subscribers to your website is one of the best ways to increase your sales volume. Once you have subscribers, it becomes much easier to convert them into customers. It’s all about finding the right approach to help you get those subscribers first of all. Having the right information helps when […]