Over the past few years, market observations indicate that WooCommerce stores have gradually shifted away from direct price discounts as their primary promotional strategy. As an alternative, free gift campaigns have been implanted to influence purchasing behavior without altering base prices. In this article, we’ll explore the best WordPress plugins for offering free gifts in WooCommerce (update 2026).
Regarding this significant strategic shift and the undeniable effect of free gift campaigns on boosting sales and enhancing customer loyalty, most store managers are actively looking for a solution to create these effective giveaway promotions.
Through comprehensive research, we identified several powerful plugins useful for launching diverse and compelling free gift campaigns. In the following, you can find an outline of their key features and capabilities.
Tools Commonly Used to Implement Free Gift Campaigns
In this research, we were seeking e-commerce tools designed to implement free gift campaigns with a specific set of features to be truly effective.
First of all, a powerful tool needs to move beyond simple coupon generation, it should act as a sophisticated rule engine to automatically trigger gifts based on complex conditions like cart subtotal, specific product combinations, customer purchase history, or user role.
Another important feature is the ability to customize the offer notification on the product or cart page which is crucial for maximizing engagement.
Furthermore, a successful plugin should provide clear analytics to help managers track their campaign’s performance.
By taking all of these features into consideration, we introduced the following plugins that are specifically engineered to meet these demands, empowering managers to launch professional and profitable gift campaigns.
Free Gift for WooCommerce Plugin (GIFTiT)
The free gifts for WooCommerce plugin by ithemeland is designed for creating sophisticated, rule-based free gift campaigns.
This plugin empowers users to move beyond simple promotions and automate the process of gift assignment directly within the shopping cart based on flexible conditions like:
- Cart contents (subtotal, total weight, item count),
- Specific products or categories in the cart,
- Customer details (login status, user role, meta data),
- Temporal factors like specific dates, times, or days of the week,
- And more
The plugin supports various gifting methods, including:
- Buy X Get Y,
- Buy X Get X,
- BOGO offers,
- Subtotal offers
- Tiered quantity offer,
- Tiered price offer,
- Free shipping,
- Cheapest item in cart as free gift,
- Bulk pricing offer,
- And Etc.
Gifts can be automatically added to the customer carts or displayed as a grid, carousel, or dropdown layouts allowing them to choose their preferred gift.
It provides built-in analytics generating valuable reports to track rule performance, gift popularity, and customer engagement.
GIFTiT plugin is an ideal solution for all types of e-commerce stores with diverse product catalogs seeking a tool for running frequent, targeted promotions fast and easy.
Common use cases: Free Gifts WooCommerce Plugins
- Holiday sales: Get a free accessory with every purchase over $450.
- New collection sale: Buy 2 items from the new collection, get a free cap.
- Loyalty rewards: Choose your favourite wine after 5th order in 3 months.
- Clear in stock events: Buy 3 items from the Summer collection, get the cheapest one free.
Discount Rules for WooCommerce (PRO) Free Gifts Plugins
Discount Rules for WooCommerce PRO is designed to create a wide range of discounts and gift offers.
This plugin is useful for stores where pricing strategy is paramount. It provides features to define intricate conditions for applying discounts, including
- percentage-off,
- fixed-amount,
- tiered pricing,
- and bundled offers
Users can modify the price of items in the cart or at the product level based on cart contents, product attributes, customer segments, and more.
Offering free gifts is a specific type of discount rule provided in this plugin which is ideal for stores that already employ complex discount strategies and looking for smarter ways to attract customers.
Common use cases:
- Tiered Discounts: Buy 5-10 items, get 5% off; 11-20 items, get 10% off
- Conditional discounts: Buy Product A and B to get a discount on Product C
- Subtotal discount: Spend $2000, get 15% off
- Quantity discount: Buy any 2 shirts, get a third shirt at 50% off
Smart Coupons for WooCommerce: Free Gifts Plugins
Smart Coupons for WooCommerce comes with fundamental features that revolve around the creation, management, and strategic deployment of coupons, gift cards, and store credits.
With Smart Coupons, users can centralize gift and discount eligibility around the redemption of a coupon code. This approach makes it a perfect solution for applying promotional campaigns directly to coupon distribution channels such as:
- email marketing,
- loyalty programs,
- post-purchase follow-ups,
- or manual issuance.
Using this plugin, store owners can use coupons as simple versatile marketing tools that can handle monetary credit, free gifts, and complex conditional discounts.
Key functionalities include:
- Firstly, Issuing Store Credits and Gift Certificates, which act as digital cash
- Secondly, allowing customers to use credits partially or fully across multiple orders
- Auto-Apply Coupons at checkout when the conditions are met
- Finally, running large-scale campaigns by bulk generation and import of thousands of unique coupon codes
As gift access is gated behind a coupon code, managers can precisely track who receives an offer, how many times it can be used, and when it expires.
Common use cases
- Targeted marketing campaigns: sending a “Welcome Back” coupon with a free gift to lapsed customers
- Loyalty rewards: issuing store credit for referrals or reviews
- Boosting specific product sales: “Free Serum Sample” coupon to customers who purchase a high-end moisturizer.
- Seasonal campaigns: run a holiday giveaway by distributing unique “Spin-to-Win” coupon codes revealing discounts or free products.
Differences in Campaign Coverage and Flexibility
All introduced tools aimed to help online stores to run targeted discount and promotional campaigns. Their differences are the structure of gift logic. Some plugins focus on straightforward scenarios, such as adding a gift when a coupon is applied or when a fixed condition is met. Others let users create cart-level rules and have no opinions to set conditions based on customer segmentation or complex conditions.
Choosing the best plugins for offering free gifts in WooCommerce depends on your business needs. If you need a solution to support layered conditions, such as combining product categories, cart totals, and customer attributes within a single campaign, GiftiT is ideal. However, if offering a flexible gifting campaign along with discounts is your promotion approach, Discount Rules for WooCommerce (PRO) can help you to generate eligible rules.
Pricing and Feature Comparison: Free Gifts WooCommerce Plugins
| Plugin | Free Gift Method | Condition Depth | Automation Level | Typical Use Case | Price (Single Site) |
|---|---|---|---|---|---|
| iThemeland Product Gift (GIFTiT) | Automatic product gifts | 11+ rule methods, unlimited conditions | Fully automated | Multi-rule promotional campaigns | $62–$89 / year |
| Discount Rules for WooCommerce PRO | Discount-linked gifts | Cart & product rules | Semi-automated | Discount-driven promotions | Paid (varies by license) |
| Smart Coupons | Coupon-based gifts | Coupon conditions | Manual via coupons | Loyalty & email campaigns | Paid (varies) |
Conclusion
Free gift promotions are increasingly replacing direct discounts as a strategic promotion in WooCommerce stores. Store owners believe that free gifts have a positive physiological effect on customers and improve the perceived value over short-term price reductions.
To comply with this shift, managers use WooCommerce plugins with flexible features for running giveaway campaigns like supporting multiple rule types, automated cart behavior, and layered conditions.
Among available solutions, our research revealed that GIFTiT , Discount Rules for WooCommerce PRO and Smart Coupons plugins can play a significant role in how effectively those strategies scale.
