Thanks to advances in technology, more people have access to the digital realm than ever before, be it through their desktop PC, tablet, or mobile phone. This is great news for small businesses as it means digital marketing campaigns are not only able to reach a huge number of people, but also reach audiences across […]
When you venture into the world of digital marketing, you’ll know that Search Engine Optimization practices or SEO are still key. For your marketing campaign, you can do no wrong by religiously following through with SEO practices. You wouldn’t go through all of the hassles of creating a website, without the intention of ranking well […]
Digital public relations (PR) is a strategy that businesses use to increase brand awareness using online methods. It’s actually similar to traditional PR in many ways, but digital PR offers the opportunity for companies to reach and influence a much broader audience, something that’s impossible to achieve through offline methods. Digital PR relies on modern, […]
Lead generation is often cited as the top challenge by marketers. However, things are changing thanks to the infiltration of AI-technology into evermore aspects of marketing. In one survey, 80% of respondents said that AI would revolutionize marketing by 2020. The same report also stated that businesses implementing AI close 59% more sales, report 58% […]
With the advent and continued growth of the online business, content marketing is the in-thing. However, for your content marketing to stand out, you need the right apps and tools to mount a superior online campaign. The year 2020 has seen the improvement of most of these apps and tools with the introduction of new […]
For many businesses, a significant amount of their revenue comes from their return clients and customers. According to one of the many studies conducted on the matter, approximately 40% of a business’s revenue comes from about 8% of its repeat customers. This number makes these clients very valuable. In order to continue to nurture this […]
Nowadays, you can easily create a website for your blog or business. Content management software and hosting providers have allowed the average person to open their domain with just a few clicks. One crucial part of website maintenance is checking when your registration ends. A lot of people have a misconception that they own the […]
If you’re familiar with marketing, you’re aware that marketing covers a wide range of tasks, platforms, and content styles. The scope of work in marketing can easily balloon, and many of us find ourselves scrambling to get everything done from one week to the next. Luckily, there are a number of AI marketing tools available […]
The business has always been a very influential driving force in the life of the human being. Due to the unequal distribution of needed resources, humankind had to find a way to satisfy the need for something one does not have. This was the birth of commerce/ business. During the early days, when there was […]
Inbound marketing refers to all online efforts that aim to promote products and services to customers through valuable content, search engine optimization (SEO), social media marketing, and branding. It creates brand awareness, attracting new customers and investors, and keeping loyal ones aligned with the business. In this article, we’ll share the top 4 benefits of […]