Videos have become a daily consumption for most of us while scrolling our social media feeds or simply just being online. From meme compilations to educational videos, internet users are attached to this engaging format, making it a potent medium for marketers to expand their reach and improve their overall marketing campaigns. In this article, you’ll learn why you should include & embed videos on your website.
In this digital era, the benefits of video marketing are undeniable for savvy marketers. And today’s video marketing campaigns are so much more than creating quality videos and sharing them on social media platforms. You also need to include them on your website to get their full potential.
Here are some benefits you will get if you have a well-crafted video on your website:
The Psychology Behind Video Engagement
Video combines sight, sound, and pacing, which makes complex ideas easier to grasp. People retain more when they hear and see, not just read. A product clip can show value in thirty seconds with fewer words, fewer images, and less effort from the viewer. That ease is why video increases time on page. It also reduces bounce when the first seconds answer the visitor’s main question.
What this means for you: Include & embed Videos on Your Website
- Visitors understand your offer faster
- Objections surface earlier and can be addressed on screen
- Trust grows because people can hear a human voice and see real use
How Video Strengthens Your SEO
Search engines reward pages that satisfy queries. Video helps with that in several ways.
- Higher Engagement Signals. When people press play, average session duration climbs. That is a positive relevance signal.
- Richer Snippets. With video schema in place, your result can show a thumbnail. This improves click through rate because the snippet stands out.
- Answer Coverage. A short explainer can match conversational queries that are hard to cover with text alone.
- Link Attraction. Useful videos attract embeds and citations. This brings natural backlinks, which help rankings across the domain.
To turn these benefits into real gains, add transcript text on the page. Search engines cannot watch a video the way a person does. The transcript and a short summary help the crawler understand your content and index it for the right searches.
Higher Your Website Rank: Include & embed Videos on the Website
Did you know that a website with a video is 53 times more likely to appear on the first page of SERPs? Having a video on your website can increase your website traffic and boost your online presence. In other words, it will be a powerful addition to your overall SEO efforts.
The reason why videos can increase your SERPs rank is that Google and other search engines value videos as a high-quality piece of content. That’s why it prioritizes websites with video content rather than 3,500-word articles.
Match Type To Business Goal: Include & embed Videos on Your Website
Use the table to pair your goal with the format that works best. The production time is a guide for planning, not a rule.
| Video Type | Where It Belongs | Primary Goal | Key Metrics | Typical Production Time | Pro Tips |
|---|---|---|---|---|---|
| Product Explainer From Thirty To Ninety Seconds | Home Page Or Product Page | Clarify Value And Differentiate | Play Rate, Watch Time, Click Through To Next Step | Two to five days with a small team | Open with the problem, show the product solving it, close with a single clear action |
| Customer Testimonial | Pricing Or Case Study Page | Build Trust And Overcome Objections | Play Rate, Clicks On Pricing, Demo Requests | One day to capture plus one day to edit | Use real numbers and outcomes, add captions for silent autoplay |
| Feature Deep Dive | Product Detail Or Help Center | Reduce Support Load, Drive Trial | Percentage Watched, Help Article Exit Rate, Trial Starts | Two to three days per feature | Show the screen, show the cursor, narrate the why not only the how |
| Quick Tips Series | Blog Or Resource Hub | Grow Subscribers And Rankings | Return Visits, Time On Site, Newsletter Signups | One day batch shoot each month | Keep clips under two minutes, cross link related posts and clips |
| Webinar Or Live Demo | Landing Page And Email Follow Up | Capture Leads And Qualify Interest | Registrations, Attendance Rate, Meeting Bookings | One to two weeks planning | Cut a highlight reel for those who prefer a shorter watch |
| About Us Story | About Page Or Careers Page | Humanize The Brand, Attract Talent | Applicants, Contact Form Submissions | Three to seven days | Focus on mission and customer impact, not internal awards |
Show and Tell Who You Are
You can add a video to your homepage or About Us page to give visitors an idea of who you are and your business. A video will be able to tell people more than words can, especially if it’s a type that shows instead of tells like an explainer or demo video, for example.
With a concise and straightforward video, your visitors don’t have to spend minutes reading bulky descriptions to understand products or services. Instead, they can glimpse your brand with only one click. When you create a convenient browsing experience, you make those visitors even more interested in exploring your brand.
Simplify Your Complex Messages: Include & embed videos on the Website
When you have complicated and complex messages, getting them across to your visitors is always challenging without making them overwhelmed. However, you can transform the most complex of letters into a more digestible and easy-to-understand format by making them into videos. This is why many businesses in industries like technology and healthcare rely heavily on videos.
Videos also help your visitors remember what they see and hear on your website. According to research, people retain 90% of information about an event when multimedia is involved compared to only 30% if they absorb it through plain text.
Make Your Website Looks More Professional
A professional-looking video makes your website more professional and credible. This medium allows you to tell your brand’s identity, voice, mission, and goals in an engaging way. So, a good reason to include videos on your website.
So, it would be much easier for your visitors to understand that you’re an expert in your field and get some reasons why you are different from your competitors.
In this case, customer testimonial videos, product demo videos. Or explainer videos are consequential video types to showcase your professionalism and authenticity. However, it would help if you remembered that you might need to invest in professional video production to get high-quality videos.
Set Clear Expectations
When you manage an e-commerce website, you can use product demo videos to help your potential customers understand the features of a product. How it works, and how it even looks in real life.
It helps visitors or potential customers set a clear expectation of what they’re getting before purchasing the product. This is how video can establish trust with your potential customers to feel confident in their decision. When buying your product or service online.
Spark Genuine Connection: Include Videos on the Website
Videos can help you establish deeper connections with your website visitors. A blog post or article is great for informing and persuading, but it seems so impersonal. So, doesn’t create an emotional connection as videos do. You’ll be able to effectively showcase who you are and connect better by using suitable types of videos.
With videos, you can use tone and language and even insert some jokes that match your visitors’ interests and preferences. This will help you create a genuine connection and show people why they should be in doing business with your brand. As a result, you should include videos on your website.
Increase Your Conversions
From all the points mentioned before, it’s clear now that videos can educate your visitors better. So, generate more trust, and make them emotionally connected with your brand. All of this will result in an increased conversion rate.
Whether it’s for generating more leads or increasing sales, videos encourage your visitors to take action. After all, people are more likely to convert when they watch a video about your products. Or services because, right before their eyes, they see the benefits and how they will impact them in real life.
Final Thoughts
Having a high-converting is so much more than investing in an eye-catching design. You also need to provide visitors with content they want and need. This is why your video is such a perfect addition to your website. The more appealing you make your videos, the better results you’ll get in return.
