Videos have become a daily consumption for most of us while scrolling our social media feeds or simply just being online. From meme compilations to educational videos, internet users are attached to this engaging format, making it a potent medium for marketers to expand their reach and improve their overall marketing campaigns. In this article, you’ll learn why you should include videos on your website.
In this digital era, the benefits of video marketing are undeniable for savvy marketers. And today’s video marketing campaigns are so much more than creating quality videos and sharing them on social media platforms. You also need to include them on your website to get their full potential.
Here are some benefits you will get if you have a well-crafted video on your website:
Higher Your Website Rank: Include Videos on the Website
Did you know that a website with a video is 53 times more likely to appear on the first page of SERPs? Having a video on your website can increase your website traffic and boost your online presence. In other words, it will be a powerful addition to your overall SEO efforts.
The reason why videos can increase your SERPs rank is that Google and other search engines value videos as a high-quality piece of content. That’s why it prioritizes websites with video content rather than 3,500-word articles.
Show and Tell Who You Are
You can add a video to your homepage or About Us page to give visitors an idea of who you are and your business. A video will be able to tell people more than words can, especially if it’s a type that shows instead of tells like an explainer or demo video, for example.
With a concise and straightforward video, your visitors don’t have to spend minutes reading bulky descriptions to understand products or services. Instead, they can glimpse your brand with only one click. When you create a convenient browsing experience, you make those visitors even more interested in exploring your brand.
Simplify Your Complex Messages: Include Videos on the Website
When you have complicated and complex messages, getting them across to your visitors is always challenging without making them overwhelmed. However, you can transform the most complex of letters into a more digestible and easy-to-understand format by making them into videos. This is why many businesses in industries like technology and healthcare rely heavily on videos.
Videos also help your visitors remember what they see and hear on your website. According to research, people retain 90% of information about an event when multimedia is involved compared to only 30% if they absorb it through plain text.
Make Your Website Looks More Professional
A professional-looking video makes your website more professional and credible. This medium allows you to tell your brand’s identity, voice, mission, and goals in an engaging way. So, a good reason to include videos on your website.
So, it would be much easier for your visitors to understand that you’re an expert in your field and get some reasons why you are different from your competitors.
In this case, customer testimonial videos, product demo videos. Or explainer videos are consequential video types to showcase your professionalism and authenticity. However, it would help if you remembered that you might need to invest in professional video production to get high-quality videos.
Set Clear Expectations
When you manage an e-commerce website, you can use product demo videos to help your potential customers understand the features of a product. How it works, and how it even looks in real life.
It helps visitors or potential customers set a clear expectation of what they’re getting before purchasing the product. This is how video can establish trust with your potential customers to feel confident in their decision. When buying your product or service online.
Spark Genuine Connection: Include Videos on the Website
Videos can help you establish deeper connections with your website visitors. A blog post or article is great for informing and persuading, but it seems so impersonal. So, doesn’t create an emotional connection as videos do. You’ll be able to effectively showcase who you are and connect better by using suitable types of videos.
With videos, you can use tone and language and even insert some jokes that match your visitors’ interests and preferences. This will help you create a genuine connection and show people why they should be in doing business with your brand. As a result, you should include videos on your website.
Increase Your Conversions
From all the points mentioned before, it’s clear now that videos can educate your visitors better. So, generate more trust, and make them emotionally connected with your brand. All of this will result in an increased conversion rate.
Whether it’s for generating more leads or increasing sales, videos encourage your visitors to take action. After all, people are more likely to convert when they watch a video about your products. Or services because, right before their eyes, they see the benefits and how they will impact them in real life.
Final Thoughts
Having a high-converting is so much more than investing in an eye-catching design. You also need to provide visitors with content they want and need. This is why your video is such a perfect addition to your website. The more appealing you make your videos, the better results you’ll get in return.
