In an article for Forbes Magazine, Alfredo Atanacio, the founder of UassistMe.com, explained that many forward-thinking business process outsourcing (BPO) organizations successfully turned this period of disruption to their advantage during the pandemic. They used the time to evaluate and reinvent themselves in a world where remote work was suddenly the norm. Learn why outsourcing is the newest business trend.
Indeed, during the pandemic, many businesses had to outsource and outstaff tasks and responsibilities that their spread-out teams were unable to manage. However, as the world starts going back to normal, many businesses now realize that outsourcing gives them a competitive advantage and that the growth of the BPO sector is not without reason. Grandview Research reported that in 2019 the global outsourcing market was worth $92.5 billion. But by April 2021, the value had skyrocketed to $245.91 billion, and it’s still climbing.
Outsourcing Marketing For A Successful Business
While outsourcing can fill many niches, one of the most popular is marketing. So, many businesses are clamoring to sign up with agencies that can fulfill their needs. According to a report by Hootsuite, 60% of businesses were planning to increase their Instagram budget in the next year.
In the digital era, effective marketing is everything. Prospective clients will interact with your digital footprint long before they speak to you face to face. If your business is not one centered around marketing and digital communications. So, it’s best that you find a skilled team to outsource this work to give you the best chance of success. Working with a skilled outsourced marketing team will give your business a digital facelift and inspire confidence in interested clients around the world in outsourcing as a business trend.
When To Outsource
According to reports, outsourcing can be a really good way to cut down on as much as 70% of your labor costs. Especially when your in-house team is small. Keep in mind outsourcing is not outstaffing. You’re not bringing in a worker on a contract. So, you’re handing over a project to be developed from start to finish by a specialized team. If your team is fairly small and composed of a few individuals with key strengths. Moreover, you might want these employees to focus on the business’s core aspects. Rather than looking for solutions in unfamiliar fields.
It can mitigate the main problem with outsourcing by finding a solid. Trustworthy company to handle the task you need doing. Most companies that work on outsourced projects are good at communicating their ideas, progress, and deliverables on a consistent basis. If they’re not good at doing this. You might have a problem with missing information or having to make changes; that should have dealt with at the beginning of the project. For this reason, it’s good to do research into who you’re hiring before making a hasty decision of outsourcing business trend.
A Practical Table For Choosing The Right Outsourcing Path & Business Trend
| Model | When It Shines | Speed To Start | Typical Risks | Best For | First Metric To Watch |
|---|---|---|---|---|---|
| Independent Freelancer | You need one specialist skill for a short project | Fast | Single point of failure and limited capacity | Design, copy, analytics, front end fixes | Turnaround time and rework rate |
| Specialized Agency | You need a cross functional team that has shipped your exact use case | Medium | Higher minimums and potential scope creep | Website rebuilds, brand refresh, migration projects | Milestone hit rate and stakeholder satisfaction |
| Managed Service Provider | You want an ongoing outcome with service level guarantees | Medium | Over standardization that ignores context | Customer support, data labeling, IT help desk | Service level adherence and cost per ticket |
| Staff Augmentation | You need added hands inside your process and tools | Medium | Slower onboarding if process is unclear | Engineering, product ops, QA | Velocity per added person and defect rate |
| Business Process Outsourcing | You want to externalize a mature back office function | Slow to Medium | Vendor lock in and change management | Payroll, billing, procurement | Accuracy and time to close tasks |
How To Set Up Outsourcing That Actually Works
- Scope one outcome. Write the result in one line, such as reducing failed payments by twenty percent or shipping a mobile onboarding solution in three weeks.
- Give examples. Links and screenshots outperform adjectives. Show two versions you like and one you do not, then explain why.
- Stage work. Start with a small paid pilot. Expand only after the pilot hits the mark.
- Name owners. Assign one internal sponsor who makes decisions quickly, shares context, and removes blockers.
- Document decisions. Keep choices, files, and comments in one place. Future work will move twice as fast when you can reference what you have already settled.
- Measure outcomes. Tie each engagement to a visible number. Cycle time, conversion rate, lead quality, or customer satisfaction will do.
All in all, outsourcing is going to be the way forward for many businesses. The pros far outweigh any cons, and the stats certainly show how this business trend has taken off in outsourcing.
