In the past two years, TikTok has been one of the most used social media platforms. Even 2026 looks promising for the platform. While Facebook and Instagram might have more active users than TikTok, it is safe to say that their brand loyalty and engagement remain unbeatable. In this article, we’ll share the easiest way to search for TikTok influencers this year.
If your target audience is Millennials or Generation Z, then TikTok is a perfect marketing channel. It is easy to reach the target audience while working with talented influencers all the same. While it is a credible platform with all types of talent, how do you find the best TikTok influencers to work with your brand?
Below is a quick rundown of some of the tips to use.
Using Hashtags To Search For TikTok Influencers
One of the easiest ways of finding reliable influencers on TikTok is through hashtags. Through them, you can filter your search and easily find the kind of influencers you wish to work with. For instance, if you operate in a certain field. TikTok hashtags will help you find influencers who have used such in the past. Since these hashtags are industry-relevant, then it will give you accurate results, making it very effective. When influencers use specific hashtags. There is a huge possibility that their audience have engaged with such content in the past. It could also be an indication that their audiences are interested in the content.
This is a huge advantage to you because it means that the influencer you work. With already has the kind of audience you are looking for. Once you use relevant hashtags and find influencers you can proceed to collaborate with them.
Message Creators The Smart Way
Creators prefer clear and respectful requests. Send a short note. Who you are, why their content fits, what you want to test, deliverables, and the next step. Offer a small paid test or affiliate structure with a clear success metric. Response rates go up when you include an example hook and angle. “We loved your ‘what I ordered vs what I got’ format. Could you test that with our new retinol serum for sensitive skin shoppers who want results without redness.” for TikTok Influencers.
Compare Search Methods At A Glance
| Method | Best Use Case | Pros | What To Watch |
|---|---|---|---|
| TikTok Native Search | Fast discovery by niche and format | Free, instant context, easy to judge creative style | Limited analytics, manual work |
| Creator Marketplace | Organized shortlisting and outreach | Audience data, messaging, rate signals | Not all creators listed, competitive inboxes |
| Affiliate Hub | Performance based programs | Scales fast, pays for results, easy for creators to join | Requires tracking setup and clear offer |
| Social Listening Tools | Finding brand mentions and product problems | Surfaces micro creators with intent, reveals pain points | Data can be noisy, needs filtering |
| Community Sourcing | Pulling recs from buyers and employees | High trust, hidden gems, brand aligned stories | Slower to scale, needs incentives |
| Agency Or Talent Network | Done for you search and negotiation | Saves time, access to proven rosters | Higher cost, you still need a clear brief |
Use Topics
Another way to find TikTok influencers to work with is through searching for specific topics. Just like how it would be simple to search for specific topics on YouTube. Before identifying specific creators, TikTok would work the same. When influencers are passionate about specific topics then they are probably already creating content about it. You can also incorporate your topic search. So, with hashtags, it is also important to note that hashtags don’t always translate to accuracy.
For instance, they might have used certain hashtags for specific topics but never created content about the same again. As such, it is important to do further research to establish what exactly they focus on. For instance, checking their bios and profiles to see the exact topics they deal with.
Use Location To Search For TikTok Influencers
Globally, TikTok users are constantly engaging with content while seeking creative opportunities on the platform. So, when you need to sell products or services to a certain geographical location. So, you can easily find influencers in that area to push the products. Whether a city or country, search filters are an easy way to find the right influencers for your business.
Wrap Up
While many brands are still reluctant with using influencer marketing, TikTok is an effective platform with positive results. With the current generation, it is one of the best ways to engage with your target audiences while building brand awareness and engagement.
