Do you find there’s a discrepancy between the number of viewers on your site/channel and your sales? High-volume traffic with little to no real effect on sales is quite a common situation in the life of an online entrepreneur. In this article, we’ll see the top five easy but smart ways to improve your online sales.
But why does this happen and how can you prevent it?
If you ask a specialist, they’ll tell you to work on your conversion rate and to pay more attention to your target audience. Of course, they may also tell you to divide that target audience into narrower segments and to work on customizing the communication as much as possible.
All these are amazing methods to get more people through the sales funnel, but they are also the first steps every successful online entrepreneur makes. So if you’re here, you’re probably looking for some out-of-the-box ideas.
And you’re in luck! We do have a few clever tips and tricks that have the potential to get you more buying customers whether you sell digital downloads or shoes. So make sure to keep reading!
1. Live Chat Ways To Improve Online Sales
Proper customer support is still important, but live chat keeps the conversation with possible customers going. When they can get a quick answer via live chat, people find the brand more reliable and feel more incentivized to buy.
It’s also a great way to help people make fast buying decisions in the favor of your brand.
2. Add Social Proof to the Mix
Social proof (aka customers reviews) has the power to convince an undecided viewer who is torn between two brands. When in doubt, most people turn to customer reviews or ask their social circle (nowadays, their favorite social media channel).
3. Chatbots Ways To Improve Online Sales
Intelligent chatbots are a smart way to keep viewers engaged with the brand without making a huge financial investment. Due to smart algorithms designed with the help of Artificial Intelligence and Machine Learning. So, advanced chatbots can have a human-friendly conversation.
This means that viewers can ask questions and receive answers without knowing they are talking to a chatbot. And even if they knew, studies show people are happier to chat with an AI-based bot. Get all the answers they need then wait around for a human speaker. Plus, chatbots work 24/7 and can handle multiple customers at the same time to improve online sales.
4. Get Involved with Social Media
Nowadays, brands that don’t have a social media presence risk losing credibility. People like to be connected with their favorite brands and keep track of their actions and promotions. Also, you don’t want to be the only one missing from the negotiation table when topics of interest pop up.
Social media allows companies to depict a friendlier side of themselves by showing the people behind the product. It’s also a fantastic platform for creative promotion campaigns!
5. Video Content Ways To Improve Online Sales
Well-produced videos can increase brand awareness and can expose your business to millions of new internet users. Plus, if the content is shared, there are chances to improve your brand’s online reputation.
When used right, video content allows you to be more relevant to the target audience. Which is only beneficial for the brand. It’s also a nice way to help people understand the pros of using your products/services. So, how having you in their lives can improve things.
A Handy Table Of Quick Wins You Can Ship This Month
| Goal | High Impact Change | Where It Lives | How To Measure | One Week Action Plan |
|---|---|---|---|---|
| More Product Page Conversions | Put price, value statement, primary image or video, reviews snippet, and add to cart above the fold | Product pages | Clicks on add to cart, conversion rate, time on page | Rewrite first screen, add two photo reviews, move long text lower |
| Faster Checkout | Enable guest checkout and wallet pay, reduce form fields, add address auto complete | Checkout | Checkout completion rate, drop off by step | Remove non essential fields, add express buttons, test on mobile |
| Higher Average Order Value | Create two practical bundles and one cross sell module with clear benefit | Product pages and cart | Average order value, attach rate | Build bundle SKUs, design a small complete your setup block |
| Better Recovery | Two message cart flow and a three email welcome series with one clear offer | Email and SMS | Revenue per recipient, recovery rate | Draft short templates and connect to your events, turn on for top products |
| Stronger Trust | Publish shipping and return promises near buttons, add security cues next to payment | Product pages and checkout | Conversion rate, support contacts per order | Write plain language policy boxes, add trust badges near payment |
Wrap Up
In summary, the smart way to make people buy more of what you’re selling is to make sure your brand is always in their focus. Whether through social media or through customer service, if people can reach you, your brand has better chances of becoming more reliable and trustworthy in their eyes.
