How to Design a Banner

Before you start working on creating your client’s banners, you’ll need to understand who they are targeting and what they wish to achieve with their banners. Objectives can include the following: generating brand awareness; product awareness; increasing website traffic; generating leads; making a sale; signing up to an event. See now how to design a […]

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SEO Friendly Text Structure

It really pays off to think about the structure of your piece before you actually start writing. The structure is the skeleton of your text: it will help the reader grasp the main idea of your text. In this post, I will give practical tips to help you set up a nice and clear text […]

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