5 Benefits of In-App Advertising That Marketers Should Use

In this article, you'll see the five top benefits of in-app advertising that marketers should use. App advertising networks play a major role.

So, have you ever downloaded a game, and while playing the game, you noticed some advertisements? Well, that is the magic of in-app advertising, as it gives the app developer a chance to generate revenue. In this article, you’ll see the five top benefits of in-app advertising that marketers should use.

App advertising networks play a major role in serving ads that requires the developers and ad publishers to provide targeted ads to the users.

These ads are tailored as per the viewing size of the phone and formats of viewable space. Moreover, publishers take advantage of various types of ads such as display ads, native ads, reward videos, and much more.

There are multiple advantages for app developers to take full advantage of in-app-based advertising.

Since everyone has a phone in their hands, it makes sense for the developers and ad publishers to hop on the app advertising wagon.

Benefits of In-App Advertising

Here are the five benefits of in-app advertising that marketers should use.

1. Users are spending more time on different apps

A few years ago, only social media apps such as Facebook and Twitter dominated the in-app advertising space. Still, now there are a wide variety of applications that have the platform to support such ads.

So, not only do the marketers have more options to serve ads to the public. But the users are also more likely to encounter ads on various verticals.

There are more than six billion smartphones user. Which means more than eighty percent of the population has access to one. Moreover, there is an annual increase of five to eight percent in the number of users.

So, as a marketer, you must follow the market trend. So, run campaigns where your target audience and most of them seem to be on their smartphones.

Not only has this changed how brands run their marketing campaigns. But even the business models of social media conglomerates like Facebook. They started from driving zero revenue from mobile ads to generating more than forty percent of their revenue from the source.

2. Higher click-through rates: Benefits of in-app advertising

As a marketer, you must be looking for metrics. As compared to traditional web advertising, in-app advertising offers a better click-through rate to publishers.

You can achieve a click-through rate greater than 0.50 percent compared to the average click-through rate of web advertising that stands at 0.20 percent. Moreover, such studies indicate that in-app-based advertising performs better than basic banner ads.

Considering the relationship between the CTR, leads, and conversion rate, it makes sense for one to invest in such a mode of advertising as it would translate to getting better conversions.

3. Better targeting

The ads can tend to be intrusive and interpretive if they are not in the right context. Often web advertising can be out of context, but on the other hand. Advertisements served in the app are usually in the app’s context, making them highly relevant to the user.

A lot of mobile applications even have the back-end to feature interactive ads that can enhance the user experience.

If the user has allowed the app to collect demographics and geo-location data. Then the ads have more potential to perform well since they will be more aligned with the users’ interests. Such features help marketers to target better audiences.

4. More personalized advertisements

In-app-based advertising modes enable the publishers to create better-custom ads. That have a better chance of convincing audience members to engage with the ad, which increases your click-through rate.

When the user gives the developer their permission to collect the data. It gives the marketers more control over what they can display to the user.

This allows the marketers to target personalized advertisements and helps to increase the CTR.

5. In-app based advertising is not affected by Adblock

When the advertisements are not relevant to the user, they get intrusive, which hinders the user experience. Thus, the user blocks such ads. Commonly, when you use an ad blocker, then you will unable to show any banner ads to the user.

On the other hand, in-app-based advertising is unbothered by adblocker since it displays ads inside the application. When the user downloads the ads, it permits the developer to display ads.

Quick Comparison Table: In App Ad Formats And When To Use Them

Format	Best Use Case	Creative Notes	Primary KPI	When To Avoid
Native Card Or Tile	Product discovery inside content feeds, directory or marketplace apps	Match host fonts, spacing, and image aspect ratio, keep headlines under 45 characters	Add to cart, detail view, sign up	When the host app has strict design rules that your brand cannot honor
Rewarded Video	Gaming and utility apps where users trade attention for a perk	Keep videos 6 to 15 seconds, add captions, end on a simple one tap CTA	Completed views, opt in rate, incremental purchases	If your offer is not valuable enough to earn an opt in
Interstitial	Clear storytelling between screens and levels	Use a single benefit, high contrast product shot, and one action	Tap through rate, install rate, sign up rate	Apps with short sessions where interstitials feel jarring
App Open Or Splash	High reach during first load or return sessions	Minimalist layout, brand plus one benefit, fast load, tiny file size	Brand recall, direct type ins, assisted conversions	If the app shows frequent splash screens that could cause fatigue
In App Message Or Modal	Promotions for existing users in your own app	Personalize by behavior, limit frequency, respect user settings	Activation rate, repeat purchase, feature adoption	When you have not set frequency caps or you lack clear segmentation

These are the five benefits of opting for in-app-based advertising over other mobile advertising mediums. This type of advertising has proved its mettle over the past years and will continue to do so. Also, when you consider serving app-based advertising to your target audience, you must consider which format you would choose. You have the option to choose from interstitial ads, rich media ads, reward video ads, native ads, and much more.