Writing a blog post is a little like driving; you can study the highway code (or read articles telling you how to write a blog post) for months, but nothing can prepare you for the real thing like getting behind the wheel and hitting the open road. Or something. Check out these three very simple […]
If your business needs a website that has multiple primary goals, a split-screen layout is the best way to go. It’s quite an unconventional design solution that gives equal importance to two important website areas that have gained a lot of popularity in recent years. Despite the fact that this solution breaks one of the […]
In simple terms, the user interface is what a visitor sees on a website when he browses it. Some websites are very technical which means that a normal user with limited technical knowledge would not find it easy to use such websites. This is more of a negative aspect than a positive one. Most users […]
Statistics say that social media posts or blog reviews impact 60% of in-store purchases. People don’t trust ads and other forms of branded content anymore. They want to learn more about people’s real-life experiences with your products, especially if the positive word of mouth comes from the people they trust. This is exactly why influencer marketing […]
There has been a remarkable evolution in the web over the past couple of decades. It is not too long ago since the first generation of websites hit the internet. Since then though, the evolution from basic web pages to the current complex web apps that now rule the market has been amazing. The entire […]
Call-to-action buttons on websites are often neglected. Designers sometimes don’t understand exactly what makes a good call to action button beyond being attractive and fitting into the overall design. But the call to action buttons is too important to be designed without some kind of understanding of what makes them effective. After all, the main […]
Designers obsess over the style and art of their work, and rightfully so. However, they make this grave mistake of not going deeper. A good designer knows what makes a certain element of web design appealing. He or she knows how to catch a person’s attention. But it is rare that you will find a […]
Every brand wants to be seen by the people that will help their business grow. However, figuring out how to do that can be a puzzle on its own. Getting your audience’s attention doesn’t have to be a puzzle in this digital age as it has created numerous ways for you to connect and engage […]
Choosing a domain name isn’t easy. You want a website address that will be both memorable and meaningful while simultaneously describing what your brand is all about. But even after you’ve come up with something catchy and worthy of your brand, you may find that the .com domain is already taken. That only leads you […]
Branding has never been more critical. With purchasing power firmly in the hands of consumers, having the right brand attitude and perception can work for your e-commerce business in a wide variety of ways. From improving customer loyalty to increase your conversion rates, every business owner needs to recognize the essential benefits of the right […]