To attract more customers, businesses come up with various promotions, discounts, and gifts. This strategy has worked in the past and continues to be effective. Coupons and discounts rank as the second most influential factor driving online shopping, motivating 39.3% of shoppers. Free delivery is the top motivator, appealing to 50.6% of customers and encouraging them to make a purchase. In this interactive popups guide, you’ll learn how to make boring discounts into engaging experiences and boost sales.
However, if you’re using this strategy on your website, you know it’s not always enough. Simply offering a 5% discount might not even catch your visitors’ attention. Interactive popups can help you stand out — this article will explain how to create and use them effectively to achieve real results.
What Are Interactive Popups?
What’s the common understanding of these forms? They are pop-up or embedded windows within the content that feature an offer and a CTA button. They may also include fields to fill out if you want to collect information from visitors.
A common misconception is that popups always irritate website visitors. This is true only if you’ve misconfigured their conditions and display locations. For instance, if a popup appears immediately when someone enters the website, it will likely disrupt their experience. Similarly, if there are too many popups — one closes and another immediately takes its place — that can also be frustrating.
However, if you’ve calculated the timing and placement correctly to enhance your chances of conversion, there’s another strategy to consider: interactiveness and gamification. Interactive forms like spin the wheel pop-ups or quizzes that require engagement are more appealing and attention-grabbing because not every company offers this kind of experience to their visitors. Statistics show that gamified pop-ups significantly outperform traditional ones. For example, spin-the-wheel pop-ups boast conversion rates exceeding 20%, while standard pop-ups typically achieve just over 5%.
Examples of Interactive Popups for Discounts
Let’s explore how to make pop-ups more interactive.
Add a countdown timer to your discount pop-ups. This can either be a general timer, such as “Time left until the sale starts” or “Time left until the sale ends,” or a personalized timer for each visitor that starts as soon as the pop-up is displayed.
For example, if you offer free shipping on the first order, it could be limited to 30 minutes. This approach creates a sense of urgency and encourages users to take advantage of the bonus while it’s still available for discounts with engaging experiences.
Claspo popup builder has a countdown timer available both in pre-designed templates from the library and as a standalone feature in the popup editor when creating from scratch. Just drag and drop the timer block to the desired location.
Conduct a survey. To learn more about your audience, ask them directly for the information you need with pop-ups. Of course, to motivate visitors to participate, offer a valuable incentive — such as a discount, a free product or shipping, or a helpful resource like a checklist, template, or report.
If you have multiple questions, it’s better to break them into sections. For example, Claspo allows you to create multi-step forms with Interactive popups to make boring discounts into engaging experience.
Add a touch of playfulness to your pop-ups with gamified elements. These don’t need to be complex games requiring much effort — just something to make the process more enjoyable. For example, Claspo offers gamified features like spin-the-wheel, gift boxes, and scratch cards. You can either customize pre-designed templates to match your website or drag and drop these game elements directly into the editor to build them from scratch.
Visitors are far more likely to engage with something fun, like spinning a wheel to try their luck at winning one of several prizes, than to simply claim a static discount.
Adding this interactive layer not only grabs attention but also increases the chances of conversion — because who doesn’t enjoy a bit of excitement while shopping?
Best Practices for Creating Interactive Popups
To create successful interactive popups, focus on combining design, functionality, and strategy.
- Ensure mobile responsiveness since a significant portion of users browse on smartphones. Popups should look great and function seamlessly across all devices. Claspo’s popup builder simplifies this with mobile-ready templates and mobile adaptability.
- Your reward must offer real value — think discounts, free shipping, or exclusive content that genuinely excites your audience. Avoid gimmicks, as they can lead to distrust and lower engagement.
- Finally, leverage analytics and testing tools to optimize performance. Claspo provides built-in analytics and A/B testing features to refine your designs, messages, and timings for maximum impact.
Conclusion
Consumers today seek more than just making a purchase — they want an engaging and high-quality user experience. If you’re looking to motivate them and drive conversions, interactivity and gamification are the tools you need. This doesn’t have to be a complicated process for either your customers or your marketing team. Pre-built interactive elements in popup creation can help you implement the right strategies with ease for discounts with engaging experiences.
Claspo offers everything you need: a user-friendly drag-and-drop editor, ready-made gamification blocks, a library of customizable templates, and, best of all, a free plan with no time limits.
