Competitor Monitoring: A Guide To Track Any Website Visual Changes

Competitor monitoring, here is a guide to tracking any website visual changes; Keeping tabs on your competitors is one of the most important

Updated on March 27, 2023
Competitor Monitoring: A Guide To Track Any Website Visual Changes

Competitor monitoring, here is a guide to tracking any website visual changes; Keeping tabs on your competitors is one of the most important things you should do as an online marketer. After all, you want to be aware of what activities are working for them and which aren’t to be able to apply them to your strategies.

Competitor Monitoring: A Guide To Track Any Website Visual Changes

For example, let’s say you run a company that makes miniature houses. You discover that your competitor recently rolled out several new products in your same niche; except theirs cost less to produce. Unfortunately, if you don’t monitor their website regularly, you won’t find out quickly enough to react.

You can now automate the process instead of checking your competitors’ websites regularly, saving time and money. In addition, you can accomplish competitor monitoring in many ways, and in this article, we’ll discuss how to monitor your competitors using Visualping.

Why Is Competitor Monitoring Important?

You should monitor your competitors to know what strategies are working for them and what campaigns are bringing in the most profit. This information is precious because it can help you improve your business plan.

As you observe when your competitors are making changes to their websites, you might also be able to determine the reasons behind those changes. For example, suppose you notice that your competitor is updating their homepage or changing the wording on their product descriptions. In that case, you can ask yourself why they’re making these changes and what they hope to accomplish by making them. For example, perhaps they have gathered customers’ feedback on their messaging to resonate with them.

When you’re able to track the critical visual changes your competitors make to their websites; you’ll be able to react to them quickly. Notice that your competitor is beginning to dominate the search engines, for instance. You’ll be able to make adjustments to your SEO strategies.

What Can You Learn From Competitors?

Using monitoring tools, you can learn many things from your competitors and find some gaps in your industry. You can also use competitor data to eliminate ineffective methods from your marketing plan.

For instance, if you know that your competitor uses specific tactics to attract visitors and new customers, you can adopt the same strategies in your marketing efforts or find more innovative ways to achieve better results.

How To Track Competitors’ Visual Changes?

One of the simplest ways to keep tabs on your competitors is to track the visual changes they make to their websites. Visualizing is a widely used website change monitoring tool that helps you automate this process. The software is straightforward to use: you need to introduce the URL of the page and select the area you are interested in tracking.

Competitor Monitoring A Guide To Track Any Website Visual Changes

Visualizing keeps a copy of all the different versions, so you will always know what your competitors have changed.

What visual changes can you track on your competitors’ websites?

You can track several different visual changes to be on top of your competitors’ moves:
Changes on their homepage: their messaging, design, layout, CTAs.

  1. Product pages: prices, product imagery, product descriptions.
  2. Changes on pricing tables or deals/promotion pages.
  3. Social media: differences in their bios, images, and news posts.
  4. New product reviews on third-party platforms.
  5. Company pages with announcements for new jobs, new team members, acquisitions, and merges.

Summary

If you are looking for a simple tool to monitor your competition, Visualping will be a great choice. First, you need to set up the pages you want to track, and it will send you a notification every time there is a change. As a result, your business will not only save time and money, but you will also be on top of the changes as soon as they happen, giving you a unique advantage to react.