The Complete Guide to Tracking Your Local SEO Rankings
Check the complete guide & tutorial to tracking your local search engine optimization (SEO) rankings to get results for your business fast
Do you want to track and check your local SEO rankings and keyword positions? If so, you’re in luck! Check the complete guide & tutorial to tracking your local search engine optimization (SEO) rankings
In this blog post, we will discuss the best ways to do just that. It is important to check your rankings so you can see how well your SEO strategy is working.
If your website isn’t ranking high for relevant keywords. Then you need to make some changes to your current SEO strategy.
Why keep an eye on your local SEO rankings
It is important to keep an eye on your local search engine rankings. As they can provide you with valuable insights into how well your SEO strategy is working.
Checking your keyword positions and other ranking metrics helps give you an understanding of how visible your business is. To potential customers in the area, which can be essential for driving more foot traffic and ultimately, increasing revenue.
If you find that your GMB profile isn’t ranking very high in the local search results for relevant keywords. Then this is a clear sign that you need to make some changes to your SEO strategy.
There are many different factors that can affect your rankings. Including the completeness of your GMB listing, review count and average rating, relevance, and proximity to the searcher’s location. As well as your brand’s overall reputation.
How to check your local SEO rankings
The best way to check local rankings is to use a local SEO tool such as Local Ranking. This tool will allow you to see how your Google Business listing compares against the competition. Which keywords your GMB is ranking for.
The difference between a local rank checker and regular keyword trackers like SEOptimer. Is that a local rank checker specifically checks a business’ local rankings in a city or a town. Whereas a regular keyword tracker usually checks a website’s ranking on a country-wide basis.
Most local SEO tools have a local rank-tracking feature. That shows a business’ rankings in a grid spread out across a city or town.
This visual illustration provides insights into how your local rankings change based on the physical location of the search query.
Some local rank tracking tools also include search volume data for each keyword. As well as an estimated click-through rate and suggested bid.
This can help you identify the most valuable keywords to focus on in your SEO strategy. So you can prioritize your efforts and maximize ROI.
To get started with tracking your local SEO rankings. Simply sign up for a local rank tracker tool like Local Ranking.
Then, enter the name of your business, the size of the local grid. The keywords you want to track rankings for. The tool will then show you a visual representation of how your site ranks for each keyword in selected regions of the town or city you are based in. As a result, a great way guide and tutorial for tracking your local SEO (search engine optimization) for improving business rankings.
Other insights found from local search rankings
There are other insights that you can gain by tracking your local search engine rankings. For example, as you continue to measure and analyze your progress over time, you can look for trends in the data and make changes accordingly.
For instance, if your website or GMB listing is consistently ranking higher for certain keywords in a particular region than other regions or cities, this could indicate that you should focus more resources on improving your SEO strategy in those areas.
On the other hand, if your listing is performing consistently well in one region but not another, this could indicate that you need to improve your local marketing efforts in the region that is lagging.
Another insight that you can gain from your local ranking data is whether any negative review or feedback has affected your rankings.
If you see that your average rating and reviews have declined over time, this could be an indication that you need to address any quality issues with the products or services you are offering or take steps to improve customer satisfaction.
Tracking your competitors’ local SEO rankings is a great way to gain an edge in local search engine results.
By keeping an eye on your competitors’ strategies and progress, you can get an understanding of what works and what doesn’t in terms of ranking factors, tactics, and trends.
This allows you to adjust your strategy accordingly and stay ahead of the competition.
So whether you are a small business owner looking to improve your local SEO rankings, or an experienced SEO professional who wants to stay on top of industry trends and best practices, tracking your local search engine rankings is essential to success in today’s competitive online landscape.